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BOPP films are bi-axially oriented polypropylene films that are mostly employed for packaging, label, lamination and other industrial applications. These films are generally prepared by stretching the polypropylene film in machine and transverse direction. These films are of high quality and therefore used for tobacco packaging. The exceptional properties of these films like improved shelf-life and sustainability is expected to drive the market.
The rising demand for cigarettes from all over the world is primarily driving the market for BOPP tobacco films. According to the survey by Tobacco Atlas, about 5.7 trillion of cigarettes were smoked worldwide in the year of 2016. The changing dynamics of economy in developing countries, where cigarette smoking is related to the socio-economic status is surging the demand for BOPP films as a result of increase in demand for cigarettes.
However, there are stringent laws about cigarette consumption in countries like UK, Australia, and Brazil. Tobacco advertising are banned is Australia. Additionally, plain packaging laws, smoking in public places and laws regarding the age limit for tobacco consumption in other countries shall hamper the market growth.
Key Market Driver -
Increasing demand from cigarette manufacturing companies.
Key Market Restraint -
Stringent rules about the consumption of cigarettes.
Based on type, the market is segmented into non-shrink, medium shrink, high shrink, and printable shrink. Based on application, the market is segmented into hard pack, soft pack, hard pack, clear wrap, and bundle wrap.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The global BOPP tobacco films market consists of global & regional players operating. Some of the key players in the market include Innovia Films (CCL), Taghleef Industries Group, Yunnan Energy New Materials Group, Shenda Group, Shiner International, Stenta Films (M) Sdn Bhd, Zhanjiang Packaging, Treofan Group, Uflex, SIBUR (Biaxplen), Tatrafan, WATERFALL, Firsta Group and others.
The market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is the largest and the fastest growing market attributed to the easy availability of raw materials. Additionally, lower cost of labors in China and India is expected to boost the market. North America is estimated to be the second-largest market attributed to the manufacturing companies in the U.S. Europe is expected to show significant growth due to high demand for cigarettes from countries like Belarus and Luxemburg. Latin America and Middle East and Africa are expected to show considerable growth by the end of the forecast period.
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