Bowling Market Size, Share, and Industry Analysis, By Establishments (Traditional Bowling Alleys, Bowling Entertainment Centers, and Bowling Specialty Centers), By End Users (Casual Bowlers and Professional Bowlers), and Regional Forecast, 2024-2032

Bowling refers to a target sports & recreational activity in which a player rolls a ball toward pins and is played across bowling lanes. The rising popularity of international bowling tournaments, such as the QubicaAMF Bowling World Cup, Professional Bowlers Association (PBA) Tour, and United States Bowling Congress (USBC) Masters, increasing awareness among individuals globally, thus fueling market growth.

The increasing number of international bowling tournaments & events across countries propel the market growth. According to the United States Bowling Congress (USBC), a U.S.-based sports association, 30,686 USBC-certified leagues were hosted in the 2022-2023 season in the U.S. New tournament launches nationwide fuel market growth. For instance, in January 2024, Sala Entertainment, a Saudi Arabia-based entertainment company, partnered with Saudi Bowling Federation, a Saudi Arabia-based sports federation, and launched a new bowling tournament, Bob's Famous Championship.

The increasing number of bowling players globally fuels the market growth. According to the United States Bowling Congress (USBC), a U.S.-based sports association, in 2022, over 67 million individuals nationwide bowled at least once a year. Furthermore, the growing popularity of bowling among high schools across countries boosts the adoption of bowling among the younger population. According to the United States Bowling Congress (USBC), a U.S.-based sports association, in 2022, bowling is one of the fastest-growing high school sports, and over 48 states have high school bowling across the U.S.

The COVID-19 pandemic had a severe impact on the bowling market. Most bowling alleys across countries were closed as governments announced lockdown in 2020. Furthermore, rising concern regarding the spread of the virus led to the closure of malls and recreational centers and affected the revenue of major players.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the overall bowling industry.


• Supply Chain Analysis


• Industry SWOT Analysis


• Porter's Five Forces Analysis


• Recent Technological Advancements

Analysis by Establishments

Based on establishments, the global bowling market is segmented into traditional bowling alleys, bowling entertainment centers, and bowling specialty centers. The traditional bowling alleys segment is anticipated to dominate the market owing to the wide availability of bowling lanes. According to the United States Bowling Congress (USBC), a U.S.-based sports association, there were 82,096 USBC-certified lanes in the 2022-2023 season in the U.S.

The bowling entertainment centers segment is expected to grow significantly through the forecast period owing to the rising number of bowling centers across the countries and the growing popularity of recreational activities. Several prominent players focus on acquiring new bowling centers to strengthen their presence. For instance, in October 2022, Bowlero Corp, a U.S.-based bowling center operator, acquired four bowling centers in California and Wisconsin.

Analysis by End Users

Based on end users, the global bowling market is bifurcated into casual bowlers and professional bowlers. The casual bowlers segment held a major market share in 2023 owing to the increasing popularity of bowling as a recreational activity and increasing participation among the younger population.

The professional bowler segment is expected to grow significantly throughout the forecast period owing to the rising availability of professional bowling tournaments and the growing number of bowlers globally.   

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is anticipated to lead the global bowling market during the forecast period due to the presence of prominent players and the increasing number of bowling centers across the U.S. & Canada. According to the United States Bowling Congress (USBC), a U.S.-based sports association, there were over 3,795 USBC-certified centers across the U.S. in the 2022-2023 season. Moreover, the increasing popularity of recreational activity and the number of professional tournaments across the regions fuels the market growth.

Asia Pacific is expected to grow significantly throughout the forecast period owing to the increasing number of bowling centers and the rising popularity of bowling as a recreational activity. Moreover, the growing number of bowling participants across India, China, Japan, and Thailand fuels the market growth. Furthermore, several major market participants are launching new bowling centers to expand their regional reach. For instance, in May 2022, SHOTT, an India-based amusement company, launched its new Spark Bowling and Gaming Arcade center with 12 bowling lanes in Mumbai, India. 

Key Players Covered

The report includes the profiles of key players, such as Bowlero, Scene75, Thunderbowl Lanes, AMF Bowling, Hollywood Bowl Group, Inazawa Grand Bowl, Brunswick, Ten Entertainment Group Ltd., REVS Bowling, Zone Bowling, and Hollywood Bowl Group.

Key Industry Developments

• June 2024: Brunswick, a U.S.-based bowling entertainment company, partnered with CSML Group, an India-based entertainment company, to expand its reach across Singapore, Malaysia, and Indonesia.


• October 2023: Vici Properties Inc., a U.S.-based real estate company, acquired 38 bowling entertainment centers from Bowlero Corp, a U.S.-based bowling center operator.