Brand Protection Software Market Size, Share, and Industry Analysis By Deployment (Cloud and On-Premise), By Enterprise Type (Large Enterprises and Small and Medium-sized Enterprises (SMEs)), By End-user (Retail & E-commerce, BFSI, Healthcare, Media & Entertainment, Education, and Others), and Regional Forecast till 2032

or mislead the brand identity of any particular company. By stopping the unauthorized usage of the brand, the software assures that a company’s digital assets are not compromised and customers can trust that they are communicating with a reliable business. For instance,

• As per the Hubspot State of Marketing & Trends Report 2024, 60% of respondents surveyed shared the concern that artificial intelligence (AI) can destroy their brand’s reputation through plagiarism, unfairness, or misalignment with brand morals.

Such cases of misleading brand reputation and values increase the demand for brand protection software.

Impact of Generative AI on the Brand Protection Software Market

As generative AI mechanisms are becoming increasingly popular, they present both prospects and challenges for brand owners from the perspective of brand tracking and protection. While AI stances risk brand authenticity and identity, they help create new innovations, creativity, and custom-made experiences.

Generative AI can help brands improve their brand protection with modernized threat detection capabilities, anomaly identification, automated operations, and real-time monitoring and replies, among others. Hence, the integration of gen AI capabilities can be used to identify website issues and automatically protect the overall brand reputation. For instance,

• As per industry experts, 42% of enterprises are implementing methods to secure themselves from issues associated with the usage of generative AI in marketing, such as searching or monitoring for AI-based versions of their work, such as artwork and logos.

The growing usage and integration of generative AI capabilities can create numerous prospects for brands to protect their reputation.

Brand Protection Software Market Driver

Advanced Features of Brand Protection Software, such as Real-time Monitoring and Tracking, Propel the Market Demand

Real-time checking of online channels is vital to warrant brand protection. It enables quick detection and reply to any illegal usage of a brand’s content, intellectual property, or trademarks. Brand protection software offers 24/7 scrutiny across several online platforms, such as e-commerce sites, social media, and market spaces. Automated takedown requirements are an operative technique for quickly and efficiently eliminating illegal content from the web. With the help of brand protection software, users can mechanize this procedure to manage huge volumes of breaches without human intervention.

Furthermore, an integrated dashboard is a prominent feature of the software, enabling easy tracking of all brand protection actions at one center. It makes it easier to monitor possible threats and take immediate action when required.

Such modernized features of brand protection solutions increase its demand across different end-users.

Brand Protection Software Market Restraint

Lack of Expertise May Limit the Usage of Brand Protection Software

The implementation of brand protection software requires proper usage of huge volumes of data that are created online through various platforms that have their presence. Furthermore, integration with various present systems can be complex.

As cyber criminals are adopting new mechanisms, it is mandatory to have expert professionals to deal with such issues or it can lead to false positives and data breaches. Thus, a lack of expertise in managing such data, technologies, and analysis can hamper the usage of software in the market.

Brand Protection Software Market Opportunity

Rise in Counterfeit Products Due to the Growth in Digital Proliferation Creates Numerous Market Opportunities

The digital era has revolutionized the way various businesses function. E-commerce market spaces have become a new opportunity for consumers to shop. And it is easier for infringers and counterfeiters to harm brand assets and mislead consumers, making brand protection vital.

The forged products of renowned brands on e-commerce websites have seen considerable growth in recent years, destroying the brand reputation of not just big names such as Apple, Louis Vuitton, and Nike but even D2C brands and small-sized startups. Having suitable transparency reports and rapid action against frauds and counterfeiters, and safeguarding customer interest, has become a mandate for brands and e-commerce platforms. Furthermore, various countries' governments and organizations are taking initiatives to protect brands from such fraud. For instance,

• As per the National Crime Prevention Council, around USD 2 trillion in counterfeit products are retailed to consumers every year.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities


• Business Strategies Adopted by Key Players


• Impact of Generative AI on the Global Brand Protection Software Market


• Consolidated SWOT Analysis of Key Players

Analysis by Deployment

Based on deployment, the market is segmented into cloud and on-premise.

The cloud-based segment dominates the global market share owing to its numerous benefits, such as better scalability, real-time monitoring, cost-efficiency, and others. A rise in the demand for cloud-driven solutions among marketers and advertisers contributes to the progress of cloud-based brand protection software in the market. For instance,

• According to Hubspot Insights, CTS (Cloud Technology Solutions) helps to boost the leads of websites by 33% and an 83% rise in website traffic.

Analysis by Enterprise Type

By enterprise type, the market is segmented into large enterprises and small and medium-sized enterprises (SMEs).

The large enterprises segment is anticipated to expand at the highest growth rate. The probability of counterfeit products and misleading consumers under the name of a big brand is comparatively high. This increases the demand for brand protection software across such brands. For instance,

• As per the U.S. District Court for the Southern District, New York, in 2024, Converse and Nike filed a lawsuit against 52 suspected counterfeit networks, which together function 98 websites and 267 social media accounts, over the sale of counterfeit goods.

Analysis by End-user

Based on end-user, the market is segmented into retail & e-commerce, education, BFSI, healthcare, media & entertainment, and others.

The retail and e-commerce segment accounted for the highest market share in 2023. This is owing to its numerous benefits, such as trademark protection, online monitoring, maintaining consumer trust, price monitoring, brand analytics, reporting, and others. For instance,

• In 2022, Amazon prevented 800,000 attempts to generate new selling accounts, stopping fraudulents from phishing the sale of products. 


• In May 2023, Shopee announced the launch of a brand protection initiative, BPP (Brand Protection Partnership), to raise closer partnerships with brand associates on a global scale.

Regional Analysis

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North America held the highest market share in 2023 owing to a larger presence of marketplaces for different industries, including e-commerce, retail, banking and finance, and others. The region has the presence of big brands such as Nike, Amazon, Walmart, Kroger, and others.

The Europe market is anticipated to exhibit a significant growth rate during the study period. Some European countries such as France, Italy, and Germany, among others, have huge brands, increasing the need for brand protection software across the region. Governments across these regions are taking initiatives against fraud and trying to mislead consumers with fake products. For instance,

• EU has applied the DSA (Digital Services Act) to enhance the accountability and transparency of VLOPs and online marketplaces.

Key Players Covered

The global brand protection software market is consolidated, with the presence of a numerous players in the market.

The report includes the profiles of the following key players:

• OpSec Security (U.S.)


• Hubstream, Inc. (U.S.)


• Red Points (Spain)


• ZeroFox (U.S.)


• Allure Security (U.S.)


• RiskProfiler (U.S.)


• Brand Shield (Israel)


• RiskIQ (U.S.)


• PhishLabs (U.S.)


• Resolver Inc. (Canada)

Key Industry Developments

• In July 2024, Red Shift announced the release of AI-driven brand protection solutions developed to boost enterprise’s defenses against illegal actors. The innovations include advanced GPT-4 empowered web asset arrangement, facial recognition for executives and employees, and sector classification tools.


• In May 2024, Crane NXT announced the acquisition of OpSec Security, a provider of authentication solutions and brand protection. With the acquisition, Crane NXT extended capabilities across the complete authentication value chain, developing a brand and product authentication platform.