Brazil Bubble Tea Market Size, Share & COVID-19 Impact Analysis, By Type (Black Tea, Green Tea, Oolong Tea, and White Tea) and By Flavor (Fruit Flavor, Original Flavor, Chocolate Flavor, Coffee Flavor, and Others), 2023-2030

The Brazil bubble tea market size is projected to grow at a CAGR of 6.40% during the forecast period.

Brazil is anticipated to witness growth in the sales volume of the bubble tea market. The rising globalization and expansion of food service across the country are propelling the market. Furthermore, the people in the country are witnessing a cross-cultural food consumption trend with the growing popularity of tea-based beverages such as pearl milk teas, boba teas, and others. Therefore, the rapidly diversifying beverage choices in Brazil help boost the Brazil bubble tea market growth.

LATEST TRENDS

Rising Inclination Towards Healthy Alternatives Spurring the Demand for Bubble Tea

Bubble tea consumption in Brazil is growing in popularity owing to a rise in health consciousness and increased consumption of healthy beverages such as black tea, green tea, oolong tea, and others. Furthermore, people in the region are trying to consume fewer sugar-content drinks, owing to rising obesity and other health issues. Furthermore, in 2018, the Brazilian Ministry of Health and the food industry signed an agreement to reduce the amount of sugar in various food products. This factor will force manufacturers to develop products with less sugar content. Therefore, launching innovative bubble tea products with less or no sugar content positively influences product demand growth.

DRIVING FACTORS

Expansion of Food Service Chains and Supermarkets Boosts the Market Growth

The growth of the bubble milk tea market in the country is rising with the expansion of food service chains and supermarkets. It has been rapidly diversifying beverage choices in Brazil, mainly Sugar-Sweetened Beverages (SSB), a category that includes soft drinks and milk and soy-based beverages. Bubble tea is emerging as an innovative format for tea consumption, fueling this type of tea sales in numerous fast-food chains, cafes, and restaurants. Food service chains such as restaurants and cafes offer unique flavors, convenience, and personalized options, which help surge the demand for boba tea. The rising cafe culture and consumer demand for various flavors in pearl milk tea help attract consumers on a large scale.

RESTRAINING FACTORS

 Rising Popularity for Coffee across the Region Impeding the Market Growth

Brazil has been a strong producer of coffee for many years. People in the region enjoy coffee in different forms, such as espresso, cappuccino, and various combinations with milk. Venezuela, Columbia, and Brazil have traditionally been significant exporters of coffee, with green coffee beans accounting for the highest share. According to the Brazilian Coffee Industry Association, the consumption of coffee in Brazil rose to 1.7% in November 2020 and October 2021, totaling 21.5 million bags. The prominent coffee consumption in the region may thus hamper the sales.

KEY INDUSTRY PLAYERS

In terms of the competitive landscape, the market depicts the presence of emerging bubble tea companies. Bubble Mix is an emerging company in the Brazilian market. Bubble Mix has been in the global bubble tea market for over seven years providing exclusive, tasty and high-quality standard beverages. The companies operating in the market are focusing on strengthening their franchise network, clientele base, and product offerings to stay competitive in the market space.

Some of the other food and beverages companies and retail outlets with a considerable presence in the Brazil market include Boba Kill, Bubble Mix, Big Boba, and others. Key players, which are well-established in the bubble tea segments are also adopting strategies such as new market expansion in the country to capitalize on the pearl milk tea supply boom. For instance, in January 2023, Gong cha, a Taiwanese bubble tea chain, appointed four new franchise experts to expand its market presence across North and Latin American counties, including Brazil. The company is focused on expanding its franchises in these countries in the coming years. Therefore, Brazil would be the leading market for franchise expansion contributing to the brand achieving good sales results in the country.

LIST OF KEY COMPANIES PROFILED:

• Boba Kill (Sao Paulo)


• Bubble Mix (Vila Isabel)


• Big Boba (las condes)


• Chatime (Brazil)


• Bubble Tea House (Argentina)


• Oh! Tea (Argentina)

KEY INDUSTRY DEVELOPMENTS: 

• November 2022: Bubble Mix, a bubble tea brand in Brazil, held its 1st franchisees convention in the country's southern region. The convention's main objective was to reinforce the company’s mission and commitment to its franchisees. In addition, the company also emphasized its product's success on social media through renowned digital influencers, which would help the company achieve good sales results.

REPORT COVERAGE

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The research report provides a detailed analysis of the market. It focuses on key aspects such as an overview of technological advancements, introducing new flavors, and expanding franchisees. Additionally, it includes an overview of the rising number of fast food chains in Brazil, key players operating in the market, new product launches, key industry, developments such as mergers, partnerships, and acquisitions, and the impact of COVID-19 on the market. Besides this, the report also offers insights into the Brazil bubble tea market share, market trends, and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation