Bread Maker Market Size, Share & Industry Analysis, By Type (Horizontal Loaf and Vertical Loaf), By End-User (Household and Commercial), By Distribution Channel (Online Channels and Offline Channels), and Regional Forecast, 2024-2032

The global bread maker market size was valued at USD 7.48 billion in 2023. The market is projected to grow from USD 7.70 billion in 2024 to USD 11.13 billion by 2032, exhibiting a CAGR of 4.71% during the forecast period.

Major players operating in the market are Midea Group, Koninklijke Philips NV, and Panasonic Corporation. These companies exhibit the highest market positions due to their offerings of a diverse array of innovative products and a robust kitchen appliance brand image worldwide. 

Bread machines allow users to produce a wide variety of bread at home in a less expensive way. The increasing trend of breakfasting & meal skipping and the growing popularity of home baking among households drive the demand for dough-baking appliances. In addition, rising demand for innovative home appliances and growing home appliance replacement rate favor market growth.

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MARKET DYNAMICS

Market Drivers

Rising Demand for Preservative-free Home-baked Bread to Drive Market Growth

Increasing household consumers’ preference for home-baked bakery items to avoid health complications due to breakfast foods containing added gluten and preservatives drives product demand worldwide. In addition, growing bakery retail settings’ preference for bakery product-making machines to conduct mass production of food products compared to microwave ovens favors product sales among these settings.

Advancements in Development of Fully-automated Bread Makers to Favor Product Demand

Technological advancements in the development of fully automatic bakery food machines and increasing household demand for multi-purpose kitchen electrics, such as air fryers, bread makers, ovens, cookers, and others, accelerate product demand across many countries worldwide. Cuisinart’s compact automatic bakery machine is a multi-purpose appliance that enables users to prepare a diverse array of gluten-free food items such as jams, breads, sauces, cakes, and others.

Market Restraints

Easy Accessibility to Alternative Products Limits Product Sales

Easy consumers’ accessibility to other cooking appliances, including stand mixers, cookers, and ovens, to prepare bakery items limits the demand for related innovative appliances worldwide. In addition, higher upfront costs, including electricity and maintenance costs associated with bakery processing machines, restrain the product demand among households across many countries globally.

Market Opportunities

Growing Housing Infrastructural Facilities to Create Newer Business Growth Opportunities

Growing housing infrastructural facilities are slated to increase cooking appliance consumption among household settings across many countries worldwide. In addition, the rising number of bakery retail establishments and restaurant settings increases the demand for bakery processing machines. Broadening consumer necessities for using bakery appliances creates newer business expansion opportunities for manufacturers.

Market Challenges

Limited Availability and Uncertain Costs of Processing Equipment to Pose Manufacturing Challenges

Limited availability and uncertain costs of bakery processing parts & equipment, including dough rounders, dividers, slicers, proofers, and others, pose challenges to the bakery production industry. Additionally, it affects production requirement volume of food items, impacting their manufacturing efficiencies. Furthermore, increasing transportation prices of processing equipment incur additional costs and pose a major challenge for business profitability of the bakery industries worldwide.

BREAD MAKER MARKET TRENDS

Increasing Adoption of Robotic Systems to Scale Bread Manufacturing and Promote Machinery Demand

Continual large bakery industries’ adoption of affordable robotic systems is slated to increase their manufacturing capacity of bakery items made of liquid sponge and bulk-proofed doughs, favoring the bread processing industries worldwide. Handtmann Inc., an Illinois, U.S.-based machinery manufacturing company, received multiple requests to install high-volume production lines of bakery items by the food industries across the U.S. Furthermore, shifting bakery industries focus toward adopting energy-efficient and eco-friendly bakery manufacturing practices, including the usage of sustainable machinery favor bread maker market growth.

IMPACT OF COVID-19 PANDEMIC

Increased Trend of Home Baking & Cooking Uplifted Product Demand

The increasing number of consumers baking bread for the first time to keep themselves occupied at indoor places during the COVID-19 pandemic uplifted the demand for baking machines. The King Arthur Baking Company, an American supplier of flour ingredients, cookbooks, baking mixes, and baked goods, reported a 50% increase in the call asking for the ingredients for home baking in the week ending March 14, 2020. In addition, the company reported a 58% annual increase in baking flour sales and reached 156 million pounds in 2020. However, limited operations or closure of bakery operations due to the COVID-19-related lockdown restrictions negatively impacted commercial baking machine sales globally.

SEGMENTATION ANALYSIS

By Type Analysis

Efficacy of Mass Bread Production Make Horizontal Loaf Machines to Lead Market

By type, the market is bifurcated into a horizontal loaf and vertical loaf. The horizontal loaf segment is anticipated to exhibit the fastest growth over the forecast period and held the leading bread maker market share in 2023. Products of horizontal loaf allow users to bake larger volumes of bread compared to vertical loaf products. This aspect encouraged manufacturers to produce a larger number of bread machines of horizontal loaf-keeping designs. Higher consumers’ accessibility to the horizontal loaf category of products results in the horizontal loaf’s higher sales.

Vertical loaf-based products are available in the compact sizes and affordable options compared to counterpart. Rising demand for the compact-sized cooking appliances drives vertical loaf segmental revenue growth. In addition, middle-income households’ preference for the cheaper-priced machines of vertical loafs favor segmental growth across many countries.

By End-User Analysis

Commercial Segment Leads as Industries are Increasing Investments in Processing Equipment

By end-user, the global market is split into household and commercial. The commercial segment exhibited a leading global market share in 2023. The segment covers the analysis of end-user areas, including bakery industries, HoReCa, hospitals, schools, offices, and other public places where bread makers are used. The commercial segment’s higher share is attributed to the significant bakery industries spending on bakery processing equipment to install efficient machinery and build bakery production efficiencies. In addition, broadening the bakery industry's necessities of producing a diverse range of breakfast items of categories, such as multigrain, whole wheat, rye, focaccia, zopf, boule, and others, requiring the usage of different kinds of processing equipment skyrocketed commercial segmental revenues.

Increasing household consumer demand for the custom bread making machines to experiment with ingredients such as seeds, whole grains, and flours with bread, at home support to the household segmental growth during the forecast period of 2024-2032.

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By Distribution Channel Analysis

Higher Product Orders from Direct Selling Channel Result in Offline Channels Dominance

Based on distribution channel, the market is sub-segmented into online channels and offline channels. The offline segment exhibited a leading global market share in 2023. The offline segment covers the analysis on various channels, including specialty stores, hypermarkets & supermarkets, discount stores, and other physical shopping settings. Its higher share is attributed to the significant bread manufacturing industries' orders of processing equipment from offline direct selling channels. Purchase managers/representatives can help consumers better understand machinery features while visiting in-person at machine manufacturing sites or stores. This aspect results in higher product sales from direct-selling channels, generating significant revenues from the offline channels segment.

The online segment is slated to grow at a faster rate during 2024-2032. Rising adoption of online shopping of the cooking appliances among the households and foodservices facilities drive online segmental growth.

BREAD MAKER MARKET REGIONAL OUTLOOK

Based on region, the global market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. 

North America

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North America was valued at USD 2.42 billion in 2023 and exhibited a major market share in the same year. The market is slated to grow at the third fastest rate during 2024-2032. U.S. and Canadian households mainly consume packaged food staples purchased from retail bakery outlets. Higher consumption of packaged flatbread results in significant product revenue in the region. According to the Department of Statistics, Government of Canada, the retail sales of packaged flatbread in the U.S. increased from USD 4,443.6 million in 2018 to USD 6,136.8 million in 2022.

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Furthermore, emerging developments of the bakery products’ international trade between the U.S., Mexico, and Canada support the bakery processing machinery demand among production industries in these countries. According to the Department of Statistics, Government of Canada, in 2021, USD 198.5 million (72.1 thousand tons) of bread and bakery food products were imported into Mexico for local consumption.

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Europe

Europe exhibited a second-leading position in the global market for bread makers in 2023. The market is slated to grow with the second fastest rate during 2024-2032. A higher number of bakery product launches in Germany, Italy, Spain, and other European countries resulted in the considerable utilization of bakery item processing equipment in the region in 2020. According to the AHFES European food value chain program, Europe was the most active region in terms of different kinds of bakery product launches in 2020.

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New product developments in Europe’s bakery sector was highest in the U.K., followed by France, Spain, and Ireland. Higher new product development efforts related to bakery products resulted in the significant usage of bakery processing equipment in these European countries. Furthermore, continual electric appliance manufacturers’ introduction of innovative machines to expand their cooking appliances category favors the product demand in the region. In May 2024, Panasonic Corporation unveiled the NEW Mini Breadmaker SD-PN100, which enables home chefs to bake buns in bulk. The product contains a smaller-sized baking loaf, allowing users to reduce their food wastage. In 2021, homes-based in the U.K. generated a wastage of bread quantity equivalent to the 25 million slices in 2021.

Asia Pacific

Asia Pacific is slated to grow at the fastest rate during 2024-2032. The region was at the third-leading position in the global market in 2023. The presence of a significant number of bakeries in China, India, and Southeast Asia supports the increase in machine purchase requests by bakery industries in these countries. According to the USDA Foreign Agricultural Services, in 2020, there were around 600,000 bakeries in China, with the highly fragmented local bakery manufacturing industry. The growing popularity of home baking among households drives product sales in Japan, South Korea, and Australia.

Rest of the World

Increasing imports of bakery appliances in Saudi Arabia and the UAE support the product consumption in these countries. In addition, the rising adoption of online shopping for home appliances in the UAE, South Africa, and Saudi Arabia drives product sales in the Middle East & African. The rising number of middle-income households and their spending on innovative kitchen appliances in Brazil and Argentina drive market growth in Latin America.

COMPETITIVE LANDSCAPE

Key Market Players

Companies Focus on Innovative Product Provision to Gain Competitive Edge

The leading market players, such as Midea Group, Philips Koninklijke NV, and Panasonic Corporation, focus on offering multi-purpose cooking appliances of diverse baking settings to enable users to prepare food items of custom shapes and textures. In addition, they incur sensor-based technologies in the product to provide an innovative baking solution to the consumers. For instance, Midea Group is offering products with 13 pre-programmed menu settings and three crust settings, allowing consumers to prepare delicious baked desserts. Midea Group, Philips Koninklijke N.V., Panasonic Corporation, Breville Group Limited, and Zojirushi Corporation are the leading players operating in the fragmented global market.

LIST OF KEY COMPANIES PROFILED:

• Midea Group (China)


• Philips Koninklijke N.V. (Netherlands)


• Panasonic Corporation (Japan)


• Breville Pty Ltd (Australia)


• Zojirushi Corporation (Japan)


• Stanley Black & Decker Inc. (U.S.)


• GEA Group Aktiengesellschaft (Germany)


• Ali Group Worldwide (Ireland)


• JBT Corporation (U.S.)


• Fritsch Group (Germany)


• Newell Brands Inc. (U.S.)


• Spectrum Brands Holdings, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• August 2024: ProCook Group, a U.K.-based kitchenware company, launched a lifestyle-busy ProCook Bread Maker with clever controls and 12 programs to choose from.


• July 2024: GEA Group Aktiengesellschaft offers GEA BreadingFeeder, a machine designed to feed a wide range of bread crumbs into the GEA CrumbMaster. This machine enables companies to reduce the necessity of labor and downtime of the bakery production sites. This innovative bakery processing equipment supports bakery industries to enhance bread production efficiencies.


• November 2023: Fritsch Group launched and featured two new bakery maker lines and a vacuum cooling system at FRITSCH’s iba 2023 exhibition. These lines are made of consistent advancements and the implementation of hygiene standards to meet bakery industries' requirements.


• September 2022: Rheon Automatic Machinery Co. Ltd. innovated the Rheon VX122 stress-free divider for high-hydration/long floor-time artisan bread. This adjustable width V4 stress-free dough divider can reduce the side trim and can provide an optimum dimension of the dough portions for flatbread, baguettes, and loaves.


• September 2020: MULTIVAC, a food production machine manufacturer, conducted an operational integration with FRITSCH to develop equipment for dough processing and bakery item preparation applications.

INVESTMENT ANALYSIS AND OPPORTUNITIES

Bakery production industries focus on increasing the portfolio of their bakery products by investing in newer bakery processing machinery. This aspect creates newer opportunities for bread machinery manufacturers to produce custom machinery and equipment for their clients. Companies should focus on broadening their machinery solutions capabilities to increase the machine purchase requests from the bakery industries. 

REPORT COVERAGE

The bread maker market research report analyzes the market in-depth. It highlights crucial aspects, such as prominent companies, the impact of the COVID-19 pandemic, product types, distribution channels, and analysis by application areas. Besides this, it provides key trends and the competitive landscape and highlights significant industry developments. In addition to the aspects mentioned earlier, the report offers several factors contributing to the market growth.

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Report Scope and Segmentation