Breakfast Drink Market Size, Share & Industry Analysis, By Type (Gluten-Free, Starch, Lactose-Free, High Fiber, High Protein), By Flavor (Banana, Strawberry, Coffee, Chocolate, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail) And Regional Forecast, 2024-2032

Consumer dietary inclinations have significantly evolved and morning drinks are an emerging type in the healthy beverage industry. The demand for healthy beverages is gaining popularity due to the hectic modern-day lifestyle. In addition, an increase in the number of fitness-conscious individuals is also propelling the demand in the market. Morning drinks available in different flavors are perceived to be a healthier on-the-go option among young individuals.

Breakfast drinks are rich in vitamins, minerals, and other essential elements to provide a refreshing and well-balanced set of nutrients required by the body. The consumer landscape in the market is also changing as a result of healthier diet promotion by the increasing number of health bloggers and advisors in the market.

Breakfast drinks such as protein shakes are quick and easier to prepare compared to traditional breakfast foods. As the preparation time of protein shakes is very low, it saves a lot of energy and time. Furthermore, these shakes or drinks are easier to carry anywhere. These drinks also help reduce the urge to take more carbohydrates during breakfast as they help reduce the stimulation of the ghrelin hormone responsible for stimulating hunger. Hence, it helps to reduce body weight as the demand for carbohydrates decreases.  

The addition of various nutrient and mineral-rich fruits and vegetables in the morning drinks provides the required balance of proteins, vitamins, minerals, and antioxidants to provide a balanced diet to the body. They also help repair damaged and worn-out cells and helps to maximize the strength of the muscles, and promote the growth of muscles.

Key Market Driver -

Easier and Convenient to Drink

Key Market Restraint -

Presence of Natural Sugars may Negatively Affect the Body

Substituting breakfast cereals with drinks can affect the digestive system of the body. The lack of fiber in the drinks also reduces the effectiveness and capability of the digestive system to work efficiently. The presence of natural sugars in the drinks may also cause health problems in patients who have diabetes.

Key Players Covered:

Kellogg, Quaker Oats, MOMA, General Mills, Sanitarium are the key players operating in the breakfast drinks market. Other key players include Anchor, Nosh Drinks, Arla Foods, Whole Foods Market, and SmithKline Beecham.

The breakfast drinks are also available in a wide variety of flavors such as banana, strawberry, coffee, and others, providing consumers with a wide variety of choices to select and enjoy. Additionally, these products are available in various packaging options such as PET packaging, carton, and others. Companies employ different packaging strategies to position their products in the market. In recent years, sustainable packaging strategies have been adopted by companies so that they can be recycled easily. For example, Norwegian dairy producer TINE uses renewable cartons of 1.75 liters of milk products.

 High protein breakfast drinks are expected to register promising growth owing to the increase in the number of health-conscious individuals who prefer to work out and have a protein-rich breakfast to improve their nutrition. Additionally, protein-rich drinks are also recommended by physicians to patients who need a nutritious drink to complement their breakfast and need a well-balanced diet to boost their immunity.

Regional Analysis:

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The North American breakfast drinks market is expected to exhibit strong growth in the upcoming period. The growing attentiveness of consumers towards various health and wellness trends such as weight loss, protein-rich balanced diet is driving the demand for innovative product options in the region. It is also expected to be one of the preferred nutritious products available for consumers with a hectic lifestyle.

Asia Pacific is projected to exhibit encouraging growth owing to the rise in disposable income and employment in the region. The rising millennial population wanting to adapt to their hectic lifestyle and the demand for on-the-go products is driving the demand for breakfast beverages in Asian countries.

Segmentation

Key Industry Developments

• In 2021, Weetabix On the Go launched a new caffe latte varient in the market. This breakfast drink contained 37.5mg/100ml of caffeine. This drinks acts as a combined variant of breakfast and coffee.