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Brick carton packaging is a vital packaging solution for businesses that produce liquid products. The beverage cartons have gained much traction due to their sustainability characteristics and their high safety features, along with their no-bacterial intervention designs. Manufacturers have started integrating packaging and distribution solutions through packaging machines that offer sustainable packaging alternatives, which are propelling the market growth. The attractive design has been another way of advertising, pushing the demand for brick-carton packaging. Digitization and modern advertising prospects have changed the way businesses look at brick-and-mortar packaging. Manufacturers are looking for packaging solutions that fulfill their packaging and distributional needs. Such factors are propelling the market growth.
The carton packaging is made of sustainable, fully recyclable materials, and the renewable process of manufacturing makes the carton packaging eco-friendly. Brands have started showcasing their renewable portfolios with multiple product offerings, which is increasing the demand for packaging products. Launching environmentally friendly products eliminates waste and promotes the circularity of the packaging brand.
Consumers are seeking more ready-to-eat items, whereas packaging manufacturers are faced with the challenge of storing perishable items such as dairy and juices for a longer period, which is hindering market growth. The packaging is made of multiple layers of materials, which are recycled by specific machines with advanced techniques, which restrains the growth of the brick-carton packaging market.
The COVID-19 pandemic had a mixed impact on the brick carton packaging market. The demand for essential products packaged in brick cartons, such as juices, milk, and others, remained stable. However, the market witnessed disruptions due to supply chain challenges and changing consumer preferences. The increased focus on hygiene and safety is expected to boost the market demand, as the consumer preferences for packaged products to minimize direct contact and ensure product integrity are further expected to increase the market growth during the forecast period.
The report covers the following key insights:
By Material | By Opening Type | By End-use Industry | By Geography |
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Based on material, the market is segmented into paper, plastic, and aluminum. The paper segment holds the largest share in the brick-carton packaging market. Paper reduces the reliance on other packaging materials, providing eco-friendly characteristics. The material represents a greener choice when it comes to the packaging of many liquids and beverages. The growing awareness regarding the environmental impact is boosting the segment growth.
Based on opening type, the market is segmented into straw hole, clip, twist, and cut. The twist segment holds the largest share in the carton packaging market. Twist allows easy opening, closing, and resealing of the carton. It is easy to screw off the cap to open. It is the ideal solution for all brick carton packaging products, from small to large sizes.
Based on end-use industry, the market is segmented into food & beverage, personal care & cosmetics, pharmaceuticals, and others. The food & beverage segment holds the largest share in the brick carton packaging market. The use of packaging food & beverages in developing economies is fuelling the segment growth. The cost-effectiveness of brick carton packaging is pushing manufacturers to opt for solutions to reduce the overall cost of manufacturing.
By region, the brick carton packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
North America is the leading region of the brick carton packaging market due to the increasing need for premium packaging product quality. The increase in research & development activities related to packaging technology and the acceptance of brick carton packaging is boosting the regional growth.
Europe holds the second largest regional share of the market due to natural material, which is widely readily available for usage in the manufacturing of brick carton packaging. In addition, the demand for packed liquid products for ready-to-go consumers is propelling the regional growth.
The Asia Pacific market is predicted to record significant growth due to increased sales of liquid packaging products. Furthermore, the increased consumption of packaged beverages by millennials, such as soft drinks, dairy goods, and juices, is another factor boosting the regional market growth.
Latin America is anticipated to have moderate growth as the change in lifestyle and the consequent dependence of consumers on packaged liquid products are increasing the demand for brick carton packaging in the region.
The Middle East & Africa is expected to register stable growth in the region. The demand for brick carton packaging in the region is increased by favorable government measures to lower carbon footprint and create sustainable packaging.
The report includes the profiles of key players such as Tetra Pak, Nippon Paper Industries Co. Ltd., Elopak AS, Mondi Group, SIG Group, Nampak, Refresco, Greatview Aseptic Packaging, Adam Pack, and Pactiv Evergreen Group Holdings Inc.
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