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Camera accessories are tools that assist in the process of photography. Tools such as a tripod, spare batteries, and flashes maximize the chances of getting a better shot. The increasing adoption of cameras for fashion, sports, landscape, wedding, and commercial photography fuels the product demand worldwide.
The availability of a wide variety of camera accessories also triggers product demand significantly. While equipment such as lenses and batteries are necessary to take photographs, additional equipment, including tripods, reflectors, and flashes, facilitates focusing on surroundings more intensely and taking better shots in challenging environments. Furthermore, accessories such as a camera bag, strap, lens cap, and cleaner help to conveniently carry and protect the camera. The rising popularity of photography, most notably among youth across countries, is likely to increase product demand in the coming years
Prominent market players are developing innovative camera accessories, favoring market expansion. For instance, in February 2021, Wooden Camera, a U.S.-based camera accessories manufacturer, launched a range of accessories compatible with the Canon EOS C70 camera. Accessories such as the Top Plate and Mini Top Handle expand the camera’s rigging surface and improve handheld agility respectively. Other key accessories include the Monitor Hinge (used to increase on-camera monitor visibility) and the Battery Slide Pro (used to extend camera life with auxiliary brick batteries). However, the high cost of the cameras and their accessories hamper demand among lower-income groups.
The COVID-19 pandemic has significantly affected the growth of the global camera accessories market. Various countries imposed lockdowns and other travel and transportation restrictions in 2020 to curb the spread of the virus. This factor considerably impacted the camera accessories industry growth, given the postponement and cancellation of several events and wedding and studio shutdowns, hampering sales. Moreover, the temporary closure of manufacturing plants and retail stores impeded product manufacturing and sales. However, the product demand gradually recovered in 2022 as the number of COVID-19 cases decreased and COVID-19 restrictions were relaxed in several countries.
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North America accounted for the largest global camera accessories market share in 2022. The growing number of individuals taking photography as a profession in the region significantly contributes to regional market growth. For instance, according to the U.S. Bureau of Labor Statistics, a government agency, employment of photographers is expected to grow 9 % from 2021 to 2031. Nearly 12,700 openings for photographers are likely each year, on average, over the next decade. Furthermore, the rising trend of making and sharing vlogs and high resolutions photographs on social media platforms such as Instagram, YouTube, and Facebook is triggering regional market growth.
Asia Pacific is likely to witness considerable growth during the forecast period, backed by the increasing adoption of digital cameras for personal and professional use. Moreover, the rising consumer disposable income & purchasing power coupled with growth in e-commerce platforms & increasing standard of living favor regional market growth.
By Type | By Distribution Channel | By Geography |
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Based on type, the global camera accessories industry is segmented into lenses, bags & cases, batteries, tripod, flashes and others. The lens segment held a major market share in 2022. The easy availability of different types of camera lenses, such as macro, wide angle, specialty, and standard lenses, to increase the range of creative photographic opportunities supports the segment’s growth. The demand for bags and cases is also high as they assist in conveniently carrying and protecting the camera.
Based on the distribution channel, the online segment is expected to grow at a significant rate in the foreseeable future. The easy availability of camera accessories on e-commerce websites and growth in online shopping supports the online channel growth. Moreover, companies focusing on launching new products at their online store and e-commerce sites further contribute to segmental growth. For instance, in June 2022, Zhiyun, a Chinese brand specializing in gimbal stabilizers, launched the WEEBILL 3, a portable gimbal for DSLR cameras. The new product features a built-in microphone and inbuilt battery support. The product was launched at the company’s online store and e-commerce website, Amazon.
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