Captive Portal Market Size, Share, and Industry Analysis, By Offerings (Platforms and Services), By End User (Shopping Mall & Retail Outlets, Coworking Space, Hospitality & Leisure, Travel & Transportation, Entertainment, ISP, and Others), and Regional Forecast, 2024-2032

A captive portal is a web page that users need to interact with before being granted access to a network. It is commonly used in public Wi-Fi hotspots, hotels, and businesses to control access and present terms of use or authentication requirements.  Additionally, captive portals can be used for marketing purposes, collecting user data, and delivering targeted advertisements. This portal can be found at different locations, i.e., airports, coffee shops, hotels, restaurants, public transport services, shopping centers, enterprises, and other places where visitors or customers can access wireless networks.

• For instance, in December 2022, Airtel partnered with Tech Mahindra, a business re-engineering solution provider, to implement a captive private “5G for Enterprise” network at Mahindra’s Chakan Auto manufacturing unit. This collaboration aims to improve the network connectivity of the auto manufacturing unit to enhance the software flashing.

Captive portals play an important role in businesses and organizations that want to control their wireless networks for security, compliance, or other legal or operational reasons. They significantly help replicate the brand's identity by delivering a customized user experience with personalized messages and promotional ads to customers across the globe.

Increased demand for secure and controlled access to public Wi-Fi networks among the public has boosted the demand for the captive portal market during the forecast period. Similarly, increasing usage of bring your own device (BYOD) drives the demand for captive portals over the forecast period.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities


• Business Strategies Adopted by the Key Players


• Consolidated SWOT Analysis of Key Players

Analysis by End User

By end user, the market is classified into shopping mall & retail outlets, coworking space, hospitality & leisure, travel & transportation, entertainment, ISP, and others.

Retailers implement captive portals to help collect customers' data, including contact details and preferences. It directly integrates customer data into marketing plans to deliver a better user experience. Similarly, implementing captive portals at hotels offers authorized access to the in-house guests with reliable network connectivity. Captive portals ensure that internet access is restricted only to legitimate users to safeguard internet access from unauthorized users. Thus, by getting deep insights into customer behavior, the captive portal delivers a comprehensive visitor experience to visitors worldwide.

Regional Analysis

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The global captive portal market is distributed into five regions: North America, Europe, Asia Pacific, South America, and the Middle East & Africa. The rising demand for guest Wi-Fi access, development of advanced IT infrastructure, and improved customer engagement drive the growth of the captive portal market in North America.

• For instance, in March 2022, Grandstream Networks, Inc., a communication solution provider, unveiled the long-range Wi-Fi 6 access point in the GWN7660LR series. The 802.11ax Wi-Fi 6 access point delivers broad-range network coverage for indoor and outdoor environments such as warehouses, companies, hospitals, several-floor offices, parks, schools, and more.

Furthermore, the presence of Wi-Fi analytics solution manufacturers in countries such as the U.S., Canada, and Mexico will boost the growth of the captive portal market in North America over the forecast period.

The increasing need for internet accessibility and the rising usage of smartphones and other smart devices enhance the adoption of wireless hotspots, which aim to utilize captive portals. This factor is projected to fuel the market growth over the forecast period in Asia Pacific.

The rapid urbanization and the development of smart cities in the Middle East & South Africa boost the emergence of captive portals among different business verticals during the forecast period. Similarly, the growing technological development with increased internet service providers (ISPs) in countries, such as Brazil and Argentina propel the market demand in South America during the forecast period.

The distribution of the global captive portal market by region of origin is as follows:

• North America – 42%


• South America – 8%


• Europe – 22%


• Middle East & Africa – 9%


• Asia Pacific – 19%

Key Players Covered

The key players in this market include Performance Networks Limited, IronWiFi, LLC., Enea AB   Kloudspot Inc., Disruptive Cities SAPI de C.V. (Aiwifi), Aruba Networks, Cisco Systems Inc., Extreme Networks, NETGEAR, Inc., and Purple WiFi.

Key Industry Developments

• November 2022: GoZone WiFi developed the first enterprise-grade application suite for Telecom Infra Project (TIP) OpenWiFi to enhance the innovation in Wi-Fi infrastructure. GoZone’s WiFi solutions deliver significant opportunities for network operators to bring invention across developed Wi-Fi infrastructure.


• February 2022: IdeaNova Technologies developed the Inplay Captive Portal (ICP), an advanced feature for its Inplay IFE platform, which significantly enhances passenger engagement by delivering the shopping, displaying IFE content, and advertisement viewing experience.