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Cellulose Powder is a fine white color, odorless and tasteless powder. It is derived from the purified specialty grades of wood pulp. It is available in various particle sizes, from a granular dense or free-flowing fine powder to a non-flowing, fluffy, and coarse powder. Further, the cellulose powder is a water-soluble and non-ionic that offers water retention, stability, and consistency. It provides beneficial features such as non-caloric bulking agent, increased water binding, and yield improvement. The cellulose powder finds its application in the food & beverage industry, pharmaceuticals, cosmetics, construction industry, and chemical industry.
The rising consciousness of health amongst the people has led to rising the demand for cellulose powder. The cellulose powder has low calories and high level of dietery fiber, which increases its use in healthy foods & beverages. It is majorly used in protein drinks and dietary supplements. The cellulose powder acts as a bulking agent, which makes a person feel full without consuming much food and reduces hunger, thereby aids in fat reduction. Furthermore, it also helps in maintaining the blood pressure, cholesterol level, and keeps the digestive system healthy. It is used in various food products such as biscuits, shredded cheese, chocolate milk, diet & healthy beverages, and baked items. Hence, rising demand for healthy products will lead to increased consumption of cellulose powder.
Key Market Driver -
Rising demand for healthy food to surge the demand for cellulose powder
Key Market Restraint -
Low awareness of cellulose powder to restrict the market growth
However, low awareness regarding the benefits of cellulose powder amongst the people in developing countries leads to low acceptance of the product. Thus, hampers the cellulose powder market growth.
Based on grade, the cellulose powder market is segmented into food grade, medicine grade, and others. Based on end-use industry, the market is segmented into food & beverage, pharmaceuticals, cosmetics, construction, chemical, and others. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The key players in the cellulose powder market are Hosokawa Micron Powder Systems, SUHAL CELLULOSE LLP, NB Entrepreneurs, JELU, Ankit Pulps and Boards Pvt. Ltd., Tradeindia, Ashland, Nanoshel LLC, Central Drug House, and Accent Microcell Pvt. Ltd.
Europe is the leading region in the cellulose powder market and is anticipated to witness the highest growth in the review period. The rapidly rising food & beverage industry is expected to increase the demand for cellulose powder in this region. In North America, the growth is attributed to the rising demand for cellulose powder in the cosmetics and pharmaceutical industry. In the Asia Pacific, China and India are the leading countries. The rising demand for cellulose powder from the chemical industry has surged the market growth in this region. The Middle East & Africa and Latin America will register significant growth, owing to the expansion of the construction and food & beverage industries.
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