Cholesterol-lowering Spreads Market Size, Share & Industry Analysis, By Category (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and Regional Forecast, 2024-2032

The global cholesterol-lowering spreads market is witnessing robust growth due to the growing demand of consumers for healthy plant-based food. Cholesterol is an organic molecule naturally present in the body for its proper functioning. The high-levels of cholesterol in the body is likely to lead to many diseases such as coronary heart disease. The cholesterol-lowering spreads help in reducing the amount of low-density lipoprotein (LDL) or bad cholesterol in the body. Polyunsaturated spreads are a desirable substitute for butter and are consumed for keeping the blood cholesterol levels at check. The increase in awareness among the consumers about the health benefits of consuming cholesterol-lowering food products have aided in its market growth.

The plant sterols are the natural ingredients that reduce cholesterol and are found in vegetables, seed oils, nuts, and seeds, hence they are utilized for producing cholesterol-lowering spreads. According to the American Heart Association, low-fat spread made from soybean oil reduces bad cholesterol by up to 8% and could also lower the risk of stroke and heart attack. Further, the growing trend of veganism among the consumers also supported the cholesterol-lowering spreads market growth.

The progressive health and wellness trends among consumers have led them to opt the low-fat, low-calorie food products, which has fuelled the cholesterol-lowering spreads market growth. The increasing rate of cardiovascular diseases, obesity, high blood pressure and others on consuming high fat containing food products such as butter, margarine and others has shifted the consumer's preferences towards cholesterol-lowering spreads, which in turn is propels its market growth.

Key Market Driver -

Rise in the Obese Population

Key Market Restraint -

Lesser Cholesterol-lowering Spreads Product Launches

The cholesterol-lowering spreads are manufactured by only certain key players has led to decline in the number of new product launches by them which has hampered its market growth. The low market penetration of cholesterol-lowering products in many developing economies and the established consumer base of regular spreads is also a factor that restraints its market growth.

Key Players Covered:

The key companies operating in the global cholesterol-lowering spreads market are, Olivio Premium Products Corp., Upfield, Kerry Group plc, ConAgra Foods Inc., J.M. Smucker Company, Kraft Foods, Bunge India Pvt Ltd, Land O’Lakes, Inc. and Lam soon Group.

The global cholesterol-lowering spreads market is segmented by category, distribution channel and geography. The organic cholesterol-lowering spreads is leading the category segment due to the perceived health benefits associated with consuming organic food products. The organic cholesterol-lowering spreads are made from organically grown vegetables, nuts, seeds and are deprived of any synthetic fertilizers and pesticides.

The supermarkets and hypermarkets are one of the leading sales channels for purchasing cholesterol-lowering spreads due to the wide availability of a variety of spreads in different brands and price ranges. The mass merchandisers are preferred by the consumers as they offer an enhanced purchasing experience to them. The supermarkets/hypermarkets have presence of product distinct shelves, offer bundling discounts, and the convenience of buying all the household products under a single roof has drawn the consumers attention. The online retail segment is another rapidly growing distribution channel. This segment offers a virtual platform for purchasing the products, that are available in numerous brand options and at discounted prices.

Regional Analysis:

North America is observing a significant growth in the cholesterol-lowering spreads market due to the increase in consumption of cholesterol-lowering spreads by the health-conscious consumers. The fast-paced lifestyles, rising health concerns, and the increase in consumption of ready-to-eat food have boosted the cholesterol-lowering spreads regional market growth.

Europe is expected to witness significant growth in the upcoming years due to the wide application of spreads in various food products such as sandwiches, burgers, and others. The essential fatty acids content in cholesterol-lowering spreads makes it a comparatively healthy alternative to other regular spreads, which has aided its regional sales performance.

Asia Pacific region is anticipated to foresee significant growth in the upcoming years due to the rapid urbanization and wide acceptance of westernized culture. The consumers are inclining towards cholesterol-lowering spreads owing to their health benefits. The rising millennial population and the growing health-consciousness among them have led to an increase in the consumption rate of cholesterol-lowering spreads, which has fuelled its regional market growth.

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Segmentation

Key Industry Developments

• In November 2019, Flora Proactiv launched a new design and formula for its whole range of cholesterol reducing spreads. The product contains 100% plant-based ingredients and is rich in vitamins D and E, omega 3 and 6 fatty acids along with being vegan certified.


• In September 2019, Once Again brand is expanding its product line-up of spreads by launching two new keto-friendly, organic blanched almond butters. The products are free of sodium, preservatives, cholesterol and trans-fat. They are also non-GMO, gluten-free, vegan and Kosher certified.