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Computer graphics is the process of creating images and art by using computers. Computer displays, mobile phones, digital photography, digital art, video games, and other applications use computer graphics. Computer graphics are used to process images, e.g., videos and photographs. Different tools have been developed to visualize the data, and different types of computer-generated images, such as animation, 3D, and 2D, are classified according to their type.
Increased demand for high-quality visual content in different sectors, such as architecture, design, advertising, and entertainment, has led to an increase in the market. With rising demand and enhancements in AR and VR technologies, the market for computer graphics is expanding. Due to the gaming sector, demand in the market has also risen. The growth of quality graphics is on the rise as a result of increasing demand for wireless gaming. The use of computer graphics in television and film production is also a part of the growth of technology.
During the peak of COVID-19, the adoption of computer graphics received a positive response. Users have been spending time at home, and demand for digital content and entertainment has increased as a result of the lockdown and social distancing measures. In television, video games, and films, there was an increase in computer graphics and visual effects. As a result of social distancing measures, various companies in the computer graphics sector moved to remote work and maintained production through remote collaboration tools.
By Component | By Application | By End-Users | By Geography |
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The report covers the following key insights:
Based on end-users, the market is segmented into architecture and engineering, media and entertainment, healthcare and life sciences, education and training, manufacturing and industrial design, and others.
In 2023, the media and entertainment segment reported the largest market share. The growth of the computer graphics market as animation is progressively essential for games, movies, and advertisements. A key factor expected to fuel market growth is the growing demand for computer graphics in the media and entertainment industry. The use of computer graphics in the production of 3D movies and animation also increases demand for computer graphics and is expected to increase market growth. The global market is expected to grow further shortly, driven by increasing demand for computer graphics software within business processes and increased use of mobile devices and Internet sites.
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The computer graphics market is divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Asia Pacific dominated the market in 2023. The region has been experiencing a growing uptake of this technology in the media and entertainment sector. In countries, such as China, India, and Japan, the ease of availability of hardware components at a lower cost can contribute to industry growth in this area. Furthermore, there will be a growth in the region's market due to the presence of numerous visual effects firms across the region.
The distribution of the computer graphics market by region is as follows:
The report comprises key players, such as Walt Disney Animation Studios, Matrox, Autodesk Inc., Mentor Graphics Inc., Oracle Corporation, Advanced Micro Devices (AMD) Inc., Warner Bros Animation, Siemens AB, Sony Corporation, NVIDIA Corporation, Dassault Systèmes SA, and others.
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