Confectionery Packaging Market Size, Share & Industry Analysis, By Material (Plastic, {Polypropylene (PP), Polyethylene terephthalate (PET), Polyethylene (PE), Polyvinyl Chloride (PVC), and Others}, Paper, Glass, Aluminum, and Others) By Packaging Type (Rigid {Boxes & Cartons, Trays, Containers, Jars, and Others}, Flexible {Wraps, Sachets, Films, Bags & Pouches, and Others}, By Confectionery Type (Chocolates, Gums, Candy, Sugar Confectionery, Fruits & Nuts, and Others), and Regional Forecast, 2024-2032

The global confectionery packaging market size was valued at USD 14.33 billion in 2023 and is projected to grow from USD 14.93 billion in 2024 to USD 21.33 billion by 2032, exhibiting a CAGR of 4.57% during the forecast period. Europe dominated the confectionery packaging market with a market share of 33.22% in 2023. Moreover, the confectionery packaging market in the U.S. is projected to grow significantly, reaching an estimated value of USD 2.96 billion by 2032, driven by the increasing consumer preference for sustainable and visually appealing packaging.

Confectionery packaging helps preserve, brand, and protect the products. The surging demand for protective, lightweight, self-appealing, and high-barrier packaging among confectionery manufacturers is expected to boost the sales of this type of packaging. The increasing urbanization and varying preferences toward sugar-free products are fueling the market growth. Changing tastes and habits are other factors contributing to the growth of the market. Increasing technological advancements in the packaging industry facilitate innovative packaging solutions to keep the products fresh for a long time. The packaging also makes products attractive to consumers, which has a positive impact on the market. Moreover, the introduction of new materials is driving product innovations in confectionery and on-the-go packaging. Such developments are expected to push the demand for packaging solutions and increase market growth.

The market has been negatively affected by the COVID-19 pandemic. The travel bans, social distancing, and other pandemic restrictions shutdown many confectionery packaging units and factories. Post-pandemic, the increasing demand for convenient packaging, such as resalable options, single-serving portions, and others, is fuelling the market growth. Further, the rise in online retailing is expected to positively impact the growth trajectory of the global market.

Confectionery Packaging Market Trends

Shifting Focus on Eco-friendly, Biodegradable, and Environmentally Friendly Solutions is Emerging as New Trend

Consumers' preferences are shifting from plastic packaging solutions to more eco-friendly, biodegradable, and environmentally friendly packaging solutions. Many consumers prefer to get confectionery items to consume on the go at any time, on travel, and on other occasions. Several packaging companies are developing unique packaging solutions, such as re-sealable confectionery packaging. The trend in innovative and technologically advanced packaging solutions offers growth opportunities. The increasing concerns among people regarding fitness and health and adopting a healthy lifestyle are expected to provide various opportunities during the forecast period. Moreover, the penetration of the e-commerce industry is anticipated to boost the market growth.

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Confectionery Packaging Market Growth Factors

Surge in the Need for Small Size Confectionery Products Along with Re-closable Pouches is Driving Market Growth

Consumer preference for diversified and customized packaging product sizes accentuates the market growth. The small pack size ensures the fulfillment of consumers’ needs as they provide on-the-go consumption, which offers control over the intake volume of confectionery items. Properties of small-size solutions are supporting the demand for confectionery packaging as consumers prefer easy-to-use and convenient packaging solutions. Small pack sizes of confectionery products increase the number of users as the product can be consumed hygienically. Furthermore, the demand for re-closable pouches is expected to increase, as consumers prefer frequent consumption of products. Re-closable pouches also help control calorie intake. Moreover, these pouches enhance the brand appeal with the premium look when stacked on retail shelves, driving the market growth.

Growing Demand for Convenient Packaging Solutions is Driving the Market Growth

Packaging solutions that can be easily opened and offer other packaging features such as durability, ease of transport, and extended product shelf life are preferred by consumers. Functional packaging plays a critical role in confectionery packaging, as they are designed to protect and preserve the products and enhance the consumer experience. For example, easy-to-open packaging with built-in portions and re-sealable features makes the product more convenient and appealing to consumers, boosting the market growth. Convenient packaging makes it easier for time-starved, nutrition-conscious, and active consumers by offering safe confectionery options with portion control and waste reduction in mind, which is driving the growth of the market.

RESTRAINING FACTORS

Rising Health Consciousness and Cost Fluctuations due to the Unavailability of Raw Materials is Restraining the Market Growth

Rising awareness pertaining to the negative effects of excessive consumption of confectionery products, such as obesity, blood pressure, tooth decay, and others, has decreased the demand for confectionery products globally. A growing number of the health-conscious population prefer consuming few confectionery items, which hinders the confectionery packaging market growth. In addition, unique and special raw materials needed for confectionery goods and confectionery packaging are only sometimes available, which can fluctuate their costs. Moreover, the presence of strong competitors in the domestic market is further hampering the growth of the global market. The strict rules regarding plastic disposal are another factor restraining the growth of the market.

Confectionery Packaging Market Segmentation Analysis

By Material Analysis

Lightweight and Moisture-resistant Properties of Plastic to Impel the Segment Growth

Based on material, the market is segregated into plastic {polypropylene (PP), polyethene terephthalate (PET), polyethene (PE), polyvinyl chloride (PVC), and others}, paper, glass, aluminum, and others.

The plastic segment holds the largest share in the confectionery packaging market segment. Plastic material is mostly preferred among manufacturers due to its moisture-resistant properties and lightweight. The material also protects confectionery items from outer destructive elements, including dust, UV rays, and others. In addition, it can withstand changing pressure and temperature, which influence segment growth.

Paper holds the second-largest share in the material segment owing to the flexibility in wraps and rigidity of paper in boxes and cartons. The manufacturers prefer paper more as it completely impervious to oxygen, bacteria, and light, which is increasing the segment’s growth.

By Packaging Type Analysis

Demand for User-friendly and Hygienic Packaging Offering Convenience During Transport to Boost the Segment Growth

Based on packaging type, the market is divided into rigid {boxes & cartons, trays, containers, jars, and others} and flexible {wraps, sachets, films, bags & pouches, and others}.

The flexible segment holds the largest share in the market. Flexible packaging is hygienic, convenient, and user-friendly, which boosts the demand for confectionery products wrapped in this type of packaging. Flexible packaging solutions are characterized by their ability to adjust to the size and shape of the confectionery items, providing a protective barrier against external factors such as light, moisture, and air while offering convenience in transport and storage.

The rigid segment hold the second-largest share in the packaging type segment. Rigid packaging provide exceptional protection for a range of confectionary products. The product is conveniently easy to transport and store, which is boosting the segment’s growth.

By Confectionery Type Analysis

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Growing Consumption of Premium and Dark Chocolate to Foster the Segment Expansion

Based on confectionery type, the market is classified into chocolates, gums, candy, sugar confectionery, fruits & nuts, and others.

The chocolates segment holds the largest share in the market. Increasing demand for premium and dark chocolate packaging across the globe is boosting the growth of the segment. The increasing usage of smart devices, increasing internet penetration, and a rising number of online platforms selling chocolates fuels the demand for chocolates and boost segment growth.

The candy segment holds the second-largest share in the market. The high demand for candy confectionary packaging due to its packaging, eye-catching, and palette-tempting products which is increasing the growth of the segment.

REGIONAL INSIGHTS

The market is analyzed across North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa.

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Europe dominates the global confectionery packaging market share. The region is witnessing a surge in sustainable packaging initiatives, pushing manufacturers to adopt eco-friendly practices and materials. The demand for on-the-go product options and the preference for convenient packaging solutions are further driving the regional growth.

The Asia Pacific is the second dominant region in the global market, as the leading manufacturers in the chocolate industry are expanding their businesses in the region. The preference for consumption of confectionery products is constantly changing in the region, hence boosting the market growth.  Moreover, the increasing population and quality products with increasing urbanization and expanding awareness about foodborne illnesses, food wastage, and food spoilage is also propelling the market growth in the region.

North America is expected to have significant growth during the forecast period. Chocolate is the most common gift in the region in major festivals, including Valentine’s Day, Christmas, and Easter. As a gift item, the importance of packaging is significantly increasing in the region.

Latin America is anticipated to have moderate growth during the forecast period owing to the vast number of products available at retail, which is expanding due to the increasing consumer demand for innovative packaging solutions, boosting the regional growth.

List of Key Companies in Confectionery Packaging Market

Leading Players Offer Innovative Packaging to Dominate the Market

The global confectionery packaging market is highly fragmented and competitive. Regarding market share, the few major players dominate the market by offering innovative packaging in the packaging industry. These major players in the market are constantly focusing on expanding their customer base across the regions and innovation.

Major players in the market include Amcor, Smurfit Kappa, Rengo Co., Ltd., Coveris Group, Huhtamaki Oyj, Constantia Flexibles, Printpack, Stanpac Inc., TOPPAN Inc., Novel Packaging, and others. Numerous other players operating in the industry are focused on delivering advanced packaging solutions.

List of Key Companies Profiled:

• Amcor (Switzerland)


• Smurfit Kappa (Ireland)


• Rengo Co., Ltd. (Japan)


• Coveris Group (Austria)


• Huhtamaki Oyj (Finland)


• Constantia Flexibles (Austria)


• Printpack (U.S.)


• Stanpac Inc. (Canada)


• TOPPAN Inc. (Japan)


• Novel Packaging (China)

KEY INDUSTRY DEVELOPMENTS:

• October 2023 – Adapa launched new PaperTwister(re) packaging for confectionery products. The new twist-wrap solutions offer an easy-release feature that helps deliver a seamless unwrapping experience for customers, replacing typically sticky packaging. The packaging solution has been designed to deliver the highest speeds of up to 2,300 pieces per minute.


• March 2023 – Melodea, an Israel-based supplier of sustainable coating products for consumer packaged goods, launched its latest packaging solution, VBseal. It provides resistance to water vapor, aromas, and oils and heat-sealing capabilities. The coating materials are designed to replace single-use plastic in fast food, fresh food, cereal and confectionery packaging.


• March 2023 – Parkside launched a new recyclable mono-polymer film. The new film possesses superior gas, light, oil, water and UV barrier performance to extend product shelf-life performance and decrease food waste. The products are perfect for various food applications, including soup, coffee, and confectionery.


• February 2023 – Mars Wrigley China launched the first package containing 100% rPET in the local chocolate brand. The 216g canister lid of CXM is made from 100% rPET. It demonstrates a new chapter in recycled content application for Mars Wrigley China’s package portfolio.


• September 2020 – BillerudKorsnas joined forces with Syntegon Technology and launched recyclable paper-based flow wrap, challenging the standard in confectionery packaging. The recyclable Flow Wrap is an innovative paper packaging solution based on primary fibers from well-managed forests with high barrier performance that can be recycled as paper.

REPORT COVERAGE

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The report provides detailed market analysis and focuses on key aspects such as prominent companies, competitive landscape, product/service types, porters five forces analysis, market shares, and leading applications of the product. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the above factors, the report encompasses several factors that have contributed to the market's growth in recent years.

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