Connected Motorcycle Market Size, Share & Industry Analysis, By Communication Type (Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I)), By Network Type (Cellular and Dedicated Short Range Communication (DSRC)), By Connectivity Type (Embedded, Integrated, and Tethered), By Application (Motorcycle Approach Indication (MAI), Intersection Movement Assist (IMA), Forward Collision Warning (FCA), and Left Turning Assist (LTA)), and Regional Forecast, 2024-2032

The global connected motorcycle market size was valued at USD 98.2 million in 2023. The market is projected to grow from USD 112.5 million in 2024 to USD 326.9 million by 2032, exhibiting a CAGR of 14.3% during the forecast period.

A connected motorcycle is a system that provides the rider with a range of infotainment solutions on the motorcycle’s instrument cluster through various connectivity devices, such as cellular and dedicated short-range communication (DSRC) modules. The system interacts with various environments to provide riders with riding info such as road navigation, vehicle warnings, and others.

The growth of the market is heavily influenced by the safety regulations imposed by various governments to improve road infrastructure and increase vehicle safety on roads. However, many regions are yet to mandate this technology, which might slow product adoption during the initial years of the forecast period. Due to Europe's stringent road and driving safety regulations, many regions are expected to adopt similar rules, which are projected to drive the market globally.

The COVID-19 pandemic impacted the global connected motorcycle market by causing disruptions in manufacturing, supply chains, and consumer demand. Lockdown measures and economic uncertainties led to delays in product launches and reduced purchasing power among consumers. However, the pandemic also highlighted the importance of connectivity in the automotive industry, driving increased interest in connected motorcycle technologies for enhanced safety and convenience.

Connected Motorcycle Market Trends

Implementation of Next Generation Connected Motorcycle such as eCall and bCall Technology to Boost Market Growth

The automotive industry is shifting toward developing and designing advanced technologies to provide enhanced connectivity solutions, advanced safety features, and improved in-vehicle user experience. Leading players in Europe, such as Robert Bosch and BMW, are highly active in introducing safety features to motorcycles, such as emergency calls and breakdown call systems on motorcycles, to improve roadside assistance and infrastructure. Similarly, major two-wheeler manufacturers aim to integrate connected technology into their models to enhance vehicle connectivity and improve road safety and riding situations.

Major players, including Robert Bosch, Honda, BMW, and Continental AG, are introducing connected vehicle technologies such as Motorcycle Approach Indication (MAI), Intersection Movement Assist (IMA), and others. These notify the vehicle driver and motorcycle rider about the vehicle's approach. Moreover, the trend of connected cars is expected to impel the launch of innovative products in the market.

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Connected Motorcycle Market Growth Factors

Increasing Demand for Advanced Safety Features and Enhanced Rider Experience to Drive the Market Growth

As motorcycle riders prioritize safety and convenience, manufacturers are integrating connectivity technologies into their motorcycle models to offer innovative solutions that address these needs. Another factor behind the adoption of connected motorcycle technology is the growing concern for road safety. According to the World Health Organization (WHO), road traffic injuries are the primary cause of death among young people aged 15-29 years globally. As a result, there is a growing emphasis on implementing measures to improve road safety, including the adoption of connected vehicle technologies.

Connected motorcycles offer a range of safety features intended to lessen the risk of accidents and enhance rider awareness. For example, advanced rider assistance systems (ARAS) leverage sensors and communication technologies to provide real-time feedback to riders about potential hazards on the road, such as blind spot detection, impact warning, and adaptive cruise control. These features help riders make informed decisions and react quickly to changing road conditions, ultimately reducing the likelihood of accidents.

Furthermore, connected motorcycles enable seamless integration with other smart devices and platforms, enhancing the overall riding experience. Riders can access a wide range of services and functionalities directly from their motorcycle, such as navigation assistance, weather updates, and emergency assistance. For example, BMW Motorrad's Connected Ride platform allows riders to connect their motorcycles to their smartphones and access a suite of features, including route planning, live traffic updates, and emergency call services.

Governments and regulatory bodies are introducing measures to encourage the integration of advanced safety technologies into vehicles, including motorcycles. For instance, the European Union's General Safety Regulation mandates the inclusion of certain safety features, such as intelligent speed assistance and lane-keeping assistance, in new motorcycle models.

Overall, the demand for connected motorcycle technology is expected to continue growing as riders seek safer and more connected riding experiences. Manufacturers that invest in developing innovative connectivity solutions and prioritizing rider safety are well-positioned to capitalize on this growing market trend.

Rising Number of Motorcycle Fatalities to Fuel Market Growth

Rising traffic congestion and a high rate of road accidents raise safety concerns among consumers. This has led to an increasing inclination toward enhanced safety and security for on-road vehicles and motorcycles. According to the Insurance Institute of Highway Safety, motorcycle fatalities in 2021 increased by 21% compared to 2019.

Automotive manufacturing companies are installing these systems in vehicles due to the rising safety concerns of drivers and passengers, to reduce road fatalities, and to provide quick relief services to injured people. This is ultimately surging the demand for these systems in the automotive industry. Thus, major players are introducing innovative technologies to minimize road fatalities due to the rising concerns for safer and connected road infrastructure.

RESTRAINING FACTORS

Limited Infrastructure and Connectivity Challenges May Restrain Market Growth

Urban areas may have sufficient network coverage and infrastructure to support connected motorcycle technologies. However, many rural and remote regions lack adequate internet connectivity and infrastructure development. As stated by the International Telecommunication Union (ITU), approximately 3.7 billion people worldwide still do not have access to the Internet, with the majority residing in rural and remote areas. Moreover, the deployment of advanced communication networks, such as 5G, is often prioritized in urban centers, leaving rural areas with outdated or inadequate infrastructure.

As a result, riders in these regions may face challenges accessing and utilizing connected motorcycle features, limiting the market potential for connected motorcycle technologies. Without reliable network coverage and infrastructure support, the adoption of connected motorcycle technology may be hindered, posing a significant restraint on market growth.

Connected Motorcycle Market Segmentation Analysis

By Communication Type Analysis

Growing Demand for Advanced Technologies in Connected Vehicles to Drive the Vehicle-to-Vehicle (V2V) Segment

Based on communication type, the market is bifurcated into Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I).

In 2023, the Vehicle-to-Vehicle (V2V) segment held the largest share in the global market. The demand is attributed to the growing integration of V2V technologies in vehicles and motorcycles. Vehicle-to-vehicle communication allows vehicles and motorcycles to communicate and exchange data with each other over short ranges, reducing the risk of potential fatalities and road accidents. The implementation of V2V technologies is expected to reduce road fatalities and drive the market demand during the forecast period.

The Vehicle-to-Infrastructure (V2I) segment is expected to grow at the highest CAGR during the forecast period. The market growth is attributed to the rising adoption and development of connected infrastructure in metro cities and major European economies. Moreover, the growing government initiatives toward enhanced road safety issues are expected to propel the global market.

By Network Type Analysis

Growing Demand for V2V Applications to Fuel the Market for DSRC Network Type

Based on network type, the market is divided into cellular and dedicated Short-range Communication (DSRC).

The Dedicated Short Range Communication (DSRC) segment dominated the connected motorcycle market share owing to soaring demand for several vehicle-to-vehicle applications. The DSRC network allows the motorcycle to interact with other vehicles and the rider’s smart devices to display information on the instrument cluster.

The cellular segment is expected to hold an appreciable share due to the long-range ability of cellular network communication, delivering at higher speeds compared to DSRC. As vehicle-to-infrastructure applications develop, it is expected that the cellular network will grow significantly during the forecast period.

By Connectivity Type Analysis

Increasing Demand for Advanced Motorcycle Connectivity Solutions to Fuel the Demand for Embedded Connectivity

By connectivity type, the market is segmented into embedded, integrated, and tethered.

The embedded segment is estimated to grow at a substantial CAGR over the forecast period. This is due to the increased incorporation of advanced technology that would provide the rider with a range of motorcycle data. The segment held the largest market share in the connectivity type segment in 2023 and is set to dominate the market over the forecast period. The solutions integrate various communication and data collection modules, such as telematics boxes and sensors.

The integrated segment is expected to grow significantly during the forecast period. This is owing to the growing R&D efforts and the launch of new technologies in the digital motorcycle instrument cluster. The tethered segment is also expected to grow steadily over the study period due to the integration of numerous features, such as smartphone mirroring and short-range communication between motorcycles and smart devices.

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By Application Analysis

Growing Demand for Enhanced Traffic and Road Navigation to Increase the Product Adoption in Motorcycle Approach Indication (MAI)

By application, the market is segmented into Motorcycle Approach Indication (MAI), Intersection Movement Assist (IMA), Forward Collision Warning (FCA), and Left Turning Assist (LTA).

The Motorcycle Approach Indication (MAI) segment is expected to dominate the market globally. This is due to increased road fatalities of motorcycles caused by unawareness of motorcycle approaches on roads.

During the forecast period, forward collision warning and left turn assist applications are expected to grow significantly. This is due to the growing need for efficient communication among vehicles and motorcycles during lane crossing, overtaking, and turns. Applications such as forward collision and left turn provide motorcyclists with data on road conditions and accidents by warning the motorcyclists through the vehicle’s instrument cluster.

REGIONAL INSIGHTS

Stringent Adoption of Connected Motorcycle Systems to Fuel the Market Demand in Europe

Based on region, the market is segmented into North America, Europe, Asia Pacific, and the rest of the world.

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Europe dominated the market share in 2023 owing to the region's stringent driving and safety norms. The regional market was valued at USD 60.4 million in 2023. The region's dominance is due to the high popularity of the product among consumers in this region toward motorcycles and well-suited connected vehicle technological infrastructure. Moreover, the increased government regulations toward road safety and vehicle safety rules further drive the demand for connected bikes in the European regional market.

Asia Pacific was the second-largest market for connected motorcycles in 2023. This is due to the growing safety concerns in Japan, China, and other Asian countries. However, the growing focus on connected vehicle infrastructure and government policies is expected to drive market growth in the region.

North America and the rest of the world are also expected to grow significantly over the forecast period. The demand is attributed to the government's and consumers' growing concerns about road fatalities and accidents. Some major players, such as BMW, Harley-Davidson, and a few others, also provide connected motorcycle models.

List of Key Companies in Connected Motorcycle Market

Integration of Smartphone Connectivity with Motorcycles to Boost the Market Revenue of Major Players

A few major connected motorcycle players operate in the market as it is an emerging technology. The competitive landscape of the market covers major players such as Honda, Yamaha, Robert Bosch, and others. The industry players are focused on developing and integrating various connected technologies such as motorcycle approach indication, forward collision warning, and others.

Major players in the industry, including BMW, Robert Bosch, and Continental, provide innovative solutions in the motorcycle industry. BMW is focusing on integrating new safety features into its upcoming motorcycles to comply with stringent road and safety regulations. Additionally, these players are focusing on introducing new technologies in Europe due to the high demand for safety systems on account of strict transportation laws.

LIST OF KEY COMPANIES PROFILED:

• Continental AG (Germany)


• Robert Bosch GmbH (Germany)


• Telit (U.K.)


• Yamaha Motors (Japan)


• KTM (Austria)


• Ducati (Italy)


• Honda (Japan)


• Panasonic Corporation (Japan)


• BMW Motorrad (Germany)


• Harley Davidson (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• February 2024 - Karma Automotive, a Southern California ultra-luxury vehicle manufacturer,  acquired the technology assets and IP of Airbiquity. The acquisition provides Karma with Airbiquity's software product portfolio, which has evolved over more than two decades to deliver connected vehicle solutions spanning over-the-air (OTA) updates, software development tools, data management, and analytics.


• January 2024 - Garmin announced that it is providing state-of-the-art infotainment systems to select Yamaha motorcycles and smart scooters. Featuring Bluetooth connectivity, media integration and enhanced navigation functionality, the Garmin automotive OEM solutions will support Yamaha Motor's Connected Vision program that seeks to attain 100% vehicle connectivity.


• January 2024 - UN extended its cyber security management regulation to motorcycles and scooters. The decision to extend the scope of UN Regulation 155 to motorcycles (vehicle category L) was submitted to the UNECE-hosted World Forum for Harmonization of Vehicle Regulations for adoption by June 2024.


•  July 2023 – BMW Motorrad updated the intelligent emergency call, which will be equipped for the upcoming 2023 models. The new update will be a standard feature on selected models with the option to customize a few other models. The system will automatically connect an emergency centre agent with the rider when emergency calls are placed. 


• May 2023 – Nvidia and Mediatech announced their partnership deal on connected vehicle technology. The companies aimed to introduce a power-advanced vehicle infotainment system to improve the entertainment and voice assistant driver assistance features experience for users.

REPORT COVERAGE

The market research report provides a detailed industry analysis and focuses on key aspects such as leading companies, product types, and network types. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the market growth in recent years.

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