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Content protection is the generic term used to enclose technologies designed to protect content by regulating its usage. This will give content providers control over accessing and redistributing protected material. Content protection solution technologies are evolving continuously and gaining pace, and content creators are implementing these technologies to produce and distribute increasingly compelling and valuable content for their customers. The threat of content copying is increasing frequently with advancements in technology. To resist this, the content industry has worked with the IT and consumer electronics sectors to develop various content protection solutions to restrict the copying of authorized content.
Content generates revenue for many organizations, such as associations, educational providers, research and advisory firms, standards organizations, and other content publishers or providers. There are several advantages to implement content protection solutions, such as protecting revenue streams, increasing ROI and profit, protecting intellectual property, earning revenue through multi-tier subscriptions, gaining more members and earning revenue from new memberships, restricting unauthorized access, and preventing password sharing and content piracy.
The disruption due to the COVID-19 pandemic significantly impacted the content protection solution market. Distribution channels and supply chain systems were disrupted, causing several device manufacturing facilities to decrease output due to facilities being closed down for longer. However, it is estimated that the market will return to normalcy from the impact of the pandemic.
The initial stage of the COVID-19 pandemic presented numerous challenges for enterprises dealing with content protection solutions, as lockdowns and government restrictions worldwide disrupted global supply chains. Industries such as manufacturing, banking and finance, retail and consumer goods, and energy and power experienced a significant decline. However, the education, media and entertainment, and government sectors witnessed a rapid surge in adopting these solutions as many enterprises operating their businesses via online platforms and organizations have adopted video-as-a-service. Hence, content protection solution demands increased during the pandemic and are expected to rise consistently in the forecast period.
The type segment is divided into Digital Rights Management (DRM), Conditional Access System (CAS), and watermarking segments. The watermarking segment is estimated to grow at the highest CAGR during the forecast period. Cyber-attacks, theft, and counterfeiting are increasing yearly, compromising a company’s confidential documents, government records, and other top-secret data. Moreover, these types of solutions are booming across the globe due to top features like IP protection and cloud licensing.
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The global content protection solution market is distributed into five regions: North America, South America, Europe, the Middle East & Africa, and Asia Pacific. North America dominates the market as enterprises increasingly rely on content protection solutions and solid IT industry with growing start-up businesses in content protection. In addition, the global market leaders in the region offer a wide range of solutions with the latest integration of trending technologies such as virtualization, cloud tech, and automation, which is expected to dominate the global market.
Asia Pacific is expected to hold the highest CAGR throughout the forecast period owing to a rapid increase in the disposable income of consumers in countries such as China, Japan, India, and South Korea. Moreover, the growing demand for digital transformation among companies in remote areas and the increasing adoption of content protection solutions among regional/local enterprises is expected to fuel the growth.
The distribution of the global content protection solution market by region of origin is as follows:
The key players in this market include Microsoft Corporation, Cisco Systems, Inc., Google Cloud, VMware, Inc., RGB Spectrum, Axinom, Viaccess, Smart Protection, Verimatrix, Widevine Technologies, Digital Millennium Copyright Act Services Ltd., Corsearch®, Inc., and among others.
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