Controlled Intelligent Packaging Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Pouches, Bottles, Boxes & Cartons, Pallets, and Others), By Technology (Indicators {Time-Temperature Indicators and Freshness Indicators}, Data Carriers {QR Code, NFC/RFID, Bar Code}, Sensors), By Application (Food & Beverage, Pharmaceutical, Industrial, E-commerce, Personal Care & Cosmetics, and Others), and Regional Forecast, 2024-2032

Controlled intelligent packaging is proficient in informing the customer, or the end-user within the food supply chain, about the properties of the food (freshness) or the environment in which the food has been kept. Furthermore, these packages can fulfill marketing, operational, and branding needs by connecting customers to manufacturers, retailers, and processors. It creates transparency through data and analytics and enhances brand reputation through custom consumer engagements, thus thriving the growth of the controlled intelligent packaging market. Controlled intelligent packaging efficiently senses environmental changes and thus helps in widening the shelf life of products. It also assists in monitoring freshness and increasing consumer and product safety, use of intelligent packaging and is used in many end use industries, thus bolstering market growth.

• For instance, according to the Food and Organization of the United Nations, food wastage is forecasted to be 1.6 billion tons of primary product equivalent and 1.3 billion tons is wastage for the edible part of total food wastage. Controlled intelligent packaging helps maintain the product's temperature and moisture, which reduces product wastage by extending its life. This will contribute to the growth of the controlled intelligent packaging market.

Temper-evident properties of intelligent packaging provide visible evidence to the end user if the product has been sealed or not for the product's safety during logistics. The augmenting demand for such properties in the pharmaceutical industry, specifically for over-the-counter medicines, is enhancing the growth of the controlled intelligent packaging market. The elevating use of sensor-monitored packaging in the food industry to have strict control of the moisture and temperature for extending the shelf life of products is contributing to the growth of this market.

Intelligent packaging offers many benefits to the consumer and manufacturers, however it comes with an additional cost. These packaging solutions are not economical due to the technology associated with them and less mass production, hampering the growth of the controlled intelligent packaging market. Some of the components used for intelligent packaging, such as ink, batteries, sensors, and others are not eco-friendly and are hard to recycle. These factors raise environmental issues and may restrict the market’s growth.

IMPACT OF COVID-19 ON THE CONTROLLED INTELLIGENT PACKAGING MARKET

The pandemic majorly impacted all the developed and emerging economies. The unavailability of vaccines, raw material shortage, and the temporary shutdown of the manufacturing units led to a downfall of all industries. Intelligent packaging witnessed negative growth during this phase, with no product demand and supply. Although, after easing lockdown, increasing demand for packed food helped to increase the intelligent packaging market growth. Moreover, e-commerce industry is accelerating the growth of this market.

SEGMENTATION

KEY INSIGHTS

The report will cover the following key insights:

• Recent Advancements in the Controlled Intelligent Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Controlled Intelligent Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

ANALYSIS BY PRODUCT TYPE

Based on product type, the market is segmented into pouches, bottles, boxes & cartons, pallets, and others. Boxes & cartons is the dominating segment of the controlled intelligent packaging market. The increasing use of boxes and cartons for packaging and their growing applications in the food & beverage, e-commerce, and other end-use industries is thriving the growth of this segment.

ANALYSIS BY TECHNOLOGY

Based on technology, the market is segmented into indicators, data carriers, and sensors. The data carrier segment is dominating the controlled intelligent packaging market. Data carrier helps increase customer interaction and engagement. These also give information about the products and features and help in tracking the devices with the help of RFID technology, thus fuelling the growth of this segment.

ANALYSIS BY APPLICATION

Based on application, the market is segmented into food & beverage, pharmaceutical, industrial, e-commerce, personal care & cosmetics, and others. The food & beverage segment holds the largest controlled intelligent packaging market share. Intelligent packaging helps in quality checking and monitoring the food environment, which helps reduce the wastage of items. Moreover, the details provided by the QR code regarding product and manufacturer that increase consumer engagement is driving the growth of this segment.

REGIONAL ANALYSIS

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The controlled intelligent packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is the leading region of the controlled intelligent packaging market. Increasing demand for antimicrobial and smart packaging solutions is fueling the growth of this region. Asia Pacific is the fastest-growing region of the controlled intelligent packaging market. The growing significance of modern packaging in the food & beverage industry due to the increasing consumption of packed and processed food is bolstering the growth of controlled intelligent packaging in this region. Europe is experiencing significant growth due to increasing awareness regarding smart packaging and the pharmaceutical industry's growth. Latin America is expected to witness moderate growth due to augmenting food & beverage industry. The Middle East & Africa region will grow steadily due to growing industrial developments and the rising e-commerce industry.

KEY PLAYERS COVERED

The report will include profiles of key players such as Multisorb Technologies, Sealed Air Corporation, Ball Corporation, Amcor, Timestrip, PakSense, Kraft-Heinz Co., Crown Holdings, DuPont, Tetra Pak, among others.

KEY INDUSTRY DEVELOPMENTS:

• April 2023 - Berry Global launched innovative child-resistant closures incorporating digital technology to enhance medication adherence. The Digi-caps are ideal for drug development, clinical trials, academics, and research studies. The microprocessor integrated into this closure records the patient’s data of opening and stores usage in its memory and continuously monitors temperature storage level.


• January 2023 - Antares Vision Group provided a supply chain solution to prominent berry producers. The solution package allows data concerning harvested berries to be collected and incorporated into a platform that fully controls product safety and quality. Using advanced mobile traceability and serialization technologies, the manufacturer can scan every clamshell to associate berry type, farm, and growing condition, providing each clamshell with a unique digital identity with detailed product information.


• October 2020 - ePac Flexible Packaging announced the launch of ePacConnect, which forced the power of digital printing to create trackable and serialized packaging. It provides a new method for brands to gain market insights and engage customers. Each order received by ePac will include serialized, smart and secure QR codes on every package. By serializing each package, it is automatically digitally allowed, given a unique digital identity.