Cordless Lawn Mower Market Size, Share & COVID-19 Impact Analysis, By Type (Ride On Mower, Walk-behind Mower, and Robotic Lawn Mower), By Battery Capacity (Up to 20 V, 20 V to 30 V, and More than 30 V), By Mower Blade (Cylinder Blade, Standard Blade, Lifting Blade, Mulching Blade, and Others), By End-user (Residential and Commercial), and Regional Forecast, 2022-2029

The global cordless lawn mower market size was valued at USD 2.43 billion in 2021 and is projected to grow from USD 2.61 billion in 2022 to USD 4.63 billion by 2029, exhibiting a CAGR of 8.5% during the forecast period. The North America dominated the cordless lawn mower market with a share of 44.03% in 2021. The global COVID-19 pandemic has been unprecedented and staggering, with cordless lawn mower experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a growth of 7.0% in 2020 as compared to 2019.

Cordless lawn mower is also called battery-powered lawn mower. These products use one of two types of batteries, lithium ion battery or lead-acid batteries. These products are available with voltage capacities of 18 V to 120 volts of power. These machines are used for cutting grass or plants. The mower pan, engine, blade, battery, and handlers are some of the components used. These products are adopted for both small-size yards and medium size yards. These machines have features such as lightweight, cordless, adjustable mowing height settings, affordable, low noise level, zero-emission devices, and eco-friendly. They are used for residential and commercial use.

Growth in commercial and residential construction-related activities and rise in investments in public infrastructure globally drive the development of the global market. For instance, according to the U.S. Census Bureau, the U.S. government planned to invest USD 1,781.2 billion for commercial and residential construction activities. Government initiatives for investing heavily in the private and public sectors are set to support the growth of the market. Also, rapid infrastructural development and need for lawn maintenance equipment are projected to surge the demand for these products. Rise in adoption of lawn mower in professional landscaping services and residential lawns increases the market share.

COVID-19 IMPACT

Stay-at-Home Policy During Pandemic Supported Market Growth

The World Health Organization (WHO) in March 2020 declared the COVID-19 as a pandemic. In accordance, most countries witnessed unplanned shutdown of economic activities attributed to the lockdown norms and social distancing. However, the pandemic moderately affected the global market.

It is attributed to the fact that major players were completely operational, they performed weaker than the first half compared to the second half of the financial year 2020. Major players such as the Husqvarna Group, ANDREAS STIHL AG & Co. KG, Stiga S.p.A., and others experienced the growth. This is due to a stay-at-home trend in the pandemic period.

In addition, China, the U.S., Mexico, and others showed increase in sales owing to their increasing spending on technologically advanced lawn mowers and outdoor power equipment products. Increasing spending on adoption of cordless lawn mowers among residential and commercial spaces boosted the global cordless lawn mower market growth in the pandemic period.

LATEST TRENDS

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Technological Advancements in the Product to Trigger Market Growth

Nowadays, market players have been concentrating on the introduction of technological progressions. These progressions are smart monitoring, integration of Artificial Intelligence (AI), and machine learning technology, to intensify the market competition. For instance, in July 2022, the Toro Company launched a new league of robotic lawn mowers (unnamed) that uses cameras instead of LiDAR for their positioning system which means the user doesn’t need to use a periphery wire, and the mower can detect obstacles easily. In addition, the integration of Artificial Intelligence (AI) and Machine Learning (ML) with robot lawn mowers enables them to understand the topography of the area and manage power accordingly for efficient performance. For instance, in August 2022, Lawna, an AI-enabled robotic lawn mower by Lawnatech offers features such as an anti-theft system, real-time positioning, security monitoring, and more importantly, Visual AI that makes them stand out of the league. For the past few years, these machines have been integrated with technological developments, which is projected to push the market.

DRIVING FACTORS

Strong Network Infrastructure to Push Autonomous Robot Demand to Strengthen the Market Growth  

In the digital age, the need for fast internet and demand for connected devices rose significantly. Consumer demand to control every device and 5G are booster elements driving the robotic lawn mower usage. Consumers in the U.S., the U.K., Canada, Europe, and other developed countries need smart IoT and Wifi enabled equipment that can be easily accessible with a smartphone app and monitored. For instance, in February 2022, Worx, a subsidiary of Positec Germany GmbH, a North Carolina-based robotic lawn manufacturer, offered a robot lawn mower named Landroid M500 Plus. The company offers five models in this series that can cut up to the edge and operate through the app via 2.4 GHz WiFi or Bluetooth. Such factors are anticipated to drive the growth of the global market during the forecast period.  

RESTRAINING FACTORS

Straggling Production Facilities and Weak Logistics Infrastructure to Hamper Product Demand

Today, lawn mowers require more complex parts in manufacturing as compared to traditional gasoline lawn mowers. The components are also imported from many foreign countries, assembled, and shipped through distribution channels. Moreover, production facilities all over the globe require upgrades to incorporate the cordless lawn mower in the production line. Assembling complex components requires a more skilled workforce that can manufacture products efficiently and contains zero defects. For instance, in August 2022, Husqvarna, a U.K.-based manufacturer invested USD 101,898 a year on the training and development of its employees for their new product Husqvarna Ceora. The product can independently mow an area of up to 75,000 m² day or night. Such instances are restraining factors for the global market.

SEGMENTATION

By Type Analysis

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Robotic Lawn Mower to Portray Strong Growth Owing to Increasing Adoption in Residential and Commercial Spaces

By type, the market is classified into ride on mower, walk-behind mower, and robotic lawn mower. The robotic lawn mower segment is expected to grow at the highest CAGR during the forecast period.

The walk-behind mower segment is a major contributor to the market, owing to features such as high efficiency, low noise, easy to use, eco-friendly, and lower energy consumption. These mowers are largely adopted in public parks, municipal areas, industry, and institute gardens.  

The ride on mower segment is expected to witness a steady growth rate, owing to the benefits associated with ride on mower as it is able to cut more than an acre of grass on a single charge. It is enabled with a battery capacity of 12 V to 80 V of range. Cordless ride on mowers are utilized in gardening and landscaping applications for both commercial and residential spaces.  

Robotic lawn mower segment is anticipated to grow with a highest CAGR of 9.7% during the forecast period, owing to benefits associated with these types of lawn mowers such as low noise level, self-charging, sensors, and long durability. It is used for grass cutting and landscaping applications. It is used in office premises, commercial buildings, hotels, and public gardens.

By Battery Capacity Analysis

More than 30 V Segment to Depict Higher CAGR for these Products Owing to Prominence of Gardening and Landscaping

By battery capacity, the market is classified into up to 20 V, 20 V to 30 V, and more than 30 V.

More than 30 V segment is expected to dominate the market with the highest CAGR of 8.9%, as they are primarily operated in commercial end users such as on golf courses, sport complexes, and cricket stadiums, which require high crass cutting capacity of 20 inches to 50 inches. In addition, major manufacturers try to enable these types of batteries in their lawn mowers due to longer battery life and to cut grass of acres of land on a single charge.

The up to 20 V segment is set to observe significant growth owing to the popularity of robotic mowers in small and medium lawns. These battery capacity-enabled mowers are widely used across commercial gardens and residential premises.

The 20 V to 30 V segment is anticipated to witness moderate growth due to its ability to complete the automated landscape maintenance of medium to small lawns in single charge. In addition, the development of interconnected and technologically advanced products by leading manufacturers have various features such as noise control, zero emission control, and environment-friendly.

By Mower Blade Analysis

Standard Blade Segment to Dominate Owing to Benefits Associated with these Products

By mower blade, the market is categorized into cylinder blade, standard blade, lifting blade, mulching blade, and others.

According to our analysis, the standard blade segment dominates the market growing with the highest CAGR, owing to vital players available in the market offering mower blades. These types of mowing blades are suitable for both residential as well as commercial spaces. Also, rising consumer interest in gardening activities such as backyard beautification and gardening spaces.

The cylinder blade segment is set to observe huge growth owing to these types of mowing blades used in applications such gardening, landscaping, and grass cutting.   

Lifting blade segment is projected to grow with significant growth, owing to the introduction of new lifting blades by manufacturers. Also, it is specially designed for more efficient bagging of grass clipping when used with all types of lawn mower.

The mulching blade segment is projected to grow with moderate growth owing to benefits associated with a mulching blade, such as being the most robust blade, lasting 90% longer than the imported blade, and having a low noise level. Mulching blade is projected to grow at a moderate rate owing to benefits such as strength, lasting 90% longer than imported blade, and low noise level. This type of blade is also used in agriculture and gardening applications. By using a mulching blade, it increases the soil quality for the efficient growth for grass and plants.

Others segment includes gator blades. Gator blade segment is anticipated to grow with steady growth, due to features such as highest quality, best performing, long lasting blade, durable, and cost efficient. These types of blades are used for landscaping and gardening applications.

By End-user Analysis

Residential Segment to Exhibit Highest CAGR Owing to Increasing Residential Construction Activities

By end-user, the market is divided into residential and commercial.

The residential segment dominates the market due to growth in residential construction-related undertakings, and government expenditure on private sector drives the market growth. Ride on mower and robotic lawn mower are largely adopted for residential properties for landscaping, backyard maintenance, and gardening applications.

The commercial segment is projected to grow with significant growth, owing to rise in use of these types of lawn mowers for commercial sectors, which consist of commercial gardens, green roofs, tourist places, and others. In addition, commercial buildings with large size lawns are projected to fuel the demand for gardening services, and landscaping services, which drives the market growth for the commercial segment.

REGIONAL INSIGHTS

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Geographically, the market is divided into North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

The strong presence of prominent cordless lawn mower companies such as Stanley Black & Decker Inc, Toro Company, AriensCo, and Techtronic Industries Co. Ltd. in North America is aiding the growth of the market. In addition, companies adopting technological advancements in their products with strong investments in research and development operations, strategic partnerships, acquisitions, entering into joint ventures, and collaboration are identified as pivotal factors driving the development of the North America market.

U.S. to Observe Fastest Growth Due to Implementation of Technological Developments in these Products

Major players such as iRobot Corporation, Stanley Black & Decker Inc, Techtronic Industries Co Ltd, and others are engaged in offering technologically advanced robot lawn mowers for the U.S. market, which is suitable for both commercial as well as residential spaces. For instance, in January 2019, iRobot Corporation launched Terra Robot lawn mower. It has cutting-edge navigation technology with smart mapping control. It can be operated through smartphone or mobile apps. It has features such as high performance, high quality mowing, and easy to install. Such new product development in the market drives the growth of the electric lawn mower market in North America.

The Asia Pacific region is projected to grow with moderate growth owing to robust economic growth and increasing construction related activities in India, China, South Korea, and other Asia Pacific countries. The rising participation of India-based manufacturers and their efforts on spending on research and development activities can increase the prominence of this region. The expanding population, industrialization, and urbanization, coupled with increase in demand for autonomous lawn mower, which cater to the growth of the market. For instance, the urban population of India increased by around 2.3% from 2020 to 2021. Such an increase in population is driving the demand for autonomous lawn mower for residential complexes, commercial complexes, cricket stadiums, and golf courses.

Europe is growing with steady growth during the forecast period. The shift of end users from using traditional gasoline-based lawn mowers to battery-powered, or electric lawn mower. This is owing to the features such as low noise level, high efficiency, smart, and being controlled remotely, and mobile platform which fuels the growth of the cordless gardening equipment market in the Europe region.  

The infrastructure and lawn care sector in Latin America registered sluggish growth, over the past few years, due to moderate infrastructure projects across Latin America. In addition, according to Leading Courses, there are more than 85 golf courses in Brazil, Argentina, Peru, Uruguay, Paraguay, and Colombia. Out of this, 30 are present in Brazil, 24 are present in Argentina, 12 golf courses are present in Uruguay, 8 are present in Peru, 6 are present in Colombia, and 2 are present in Paraguay. Such factors are driving the growth of the market in the Latin America region.

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Good infrastructure spending and standard of living in the U.A.E., Saudi Arabia, and others, which needed innovative cordless lawn mower for maintaining gardening and landscaping activities, boost the market growth in the Middle East & Africa region. For instance, according to UAE’s official news Agency WAM, in 2021, the UAE government planned to spend USD 17.7 billion on a new residential housing project Emirati Housing Project, Dubai. Such instances drive the growth of the market in the Middle East & Africa. 

KEY INDUSTRY PLAYERS

Prominent Players Emphasize Strategies to Improve Overall Market Presence

Key players have adopted strategies such as product launches, acquisitions, and business expansion to improve the product portfolio of these products and improve the geographical location of manufacturers globally. Technological advancements in these products, such as Artificial Intelligence (AI), Machine Learning (ML), remote-controlled devices, Wi-Fi-enabled devices, and camera-enabled devices, provide lucrative growth opportunities for the market. For instance, in February 2022, the Toro Company planned to launch a new state-of-the-art robotic lawn mower with features such as cutting-edge, easy-to-install, and camera-enabled device. It can connect with smartphone and operate through mobile. It is best suitable for both commercial as well as residential spaces.

LIST OF KEY COMPANIES PLAYERS PROFILED:

• Stanley Black & Decker, Inc (U.S.)


• Husqvarna Group (Sweden)


• Emak Group (Italy)


• Stihl Group (Germany)


• The Toro Company (U.S.)


• Robert Bosch GmbH (Germany)


• Makita Corporation (Japan)


• Techtronic Industries Co Ltd (Milwaukee Tools) (Hong Kong)


• Stiga S.p.A. (Sweden)


• AriensCo (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• June 2022- Mammotion launched a new LUBA robot lawn mower for residential users. It is specifically designed for gardening, and landscaping applications. It has features such as more efficient, eco-friendly, and low noise level. It is good for landscaping, and gardening services.


• October 2021 – Makita Corporation introduced a new CML01 Self-propelled commercial lawn mower for residential and commercial spaces. It is enabled with 36 V of battery. It has a battery capacity lasting up to 3 hours. It is used for backyard maintenance, and landscaping maintenance. 


• September 2020- DR Power Equipment, a subsidiary of Generac Holdings Inc signed an agreement to acquire the assets of Mean Green Products LLC based in the U.S. deals in battery powered lawn mower, and commercial garden turf applications. The acquisition aimed to improve the product portfolio of these systems over diversified locations.


• July 2020 – Stihl Group launched a new RMA 765 V cordless lawn mower for professional use. It is designed for landscaping, and gardening applications. It has features such as low noise level, low emission, robust, and low maintenance required for machines. It is suitable for both commercial and residential properties.   


• January 2019- Robert Bosch GmbH launched a new robot lawn mower, Indego S+. It is a smart lawn mower, which is connected to the internet. It is also controlled by a voice controller like Amazon Alexa. It is an Artificial Intelligence enabled lawn mower, which can recognize obstacles while mowing the landscaping.    

REPORT COVERAGE

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The research report focuses on leading regions across the globe to offer a better understanding to end-users. Moreover, the report offers insights into the industry dynamics and analyzes technologies utilized at a rapid pace across the world. It also displays some of the key factors and restraints to help the readers gain in-depth knowledge about the market.

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