Cosmetic Packaging Market Size, Share & Industry Analysis, By Material (Plastic {Polypropylene (PP), Polyethylene terephthalate (PET), Polyethylene (PE), Polyvinyl Chloride (PVC), and Others}, Paper & Paperboard, Glass, Metal, and Others), By Product Type (Jars & Containers, Tubes, Bottles, Pumps & Dispensers, Sachets & Stick Packs, Aerosol Cans, Blisters, Folding Cartons, and Others), By Capacity (Less than 50 ml, 50-100 ml, 101-200 ml, 201-500 ml, and Above 500 ml), By Application (Skincare, Haircare, and Makeup), and Regional Forecast, 2024-2032

The global cosmetic packaging market size was valued at USD 53.40 billion in 2023. The market is projected to grow from USD 55.38 billion in 2024 to USD 79.99 billion by 2032, exhibiting a CAGR of 4.70% during the forecast period. Moreover, the cosmetic packaging market in the U.S. is projected to grow significantly, reaching an estimated value of USD 15.54 billion by 2032, driven by the increasing demand for premium and innovation packaging within the cosmetics industry.

Packaging is essential in the fast-moving and ever-changing world of cosmetics where it helps to capture attention, communicate brand values, and protect products. One area that has revolutionized the industry is custom makeup packaging, particularly cosmetic boxes. Packaging for cosmetics, however, goes beyond just containers; they are a medium for storytelling and brand narrative themselves. Through captivating visuals, interesting taglines and product information on the packaging, producers can effectively share their brand’s story, values and mission with consumers.

The growing demand for cosmetics due to the growing youth population, innovative package designs, and changing packaging trends are expected to propel the cosmetic packaging industry. As both genders' grooming habits are changing, an increase in the demand for cosmetics is also expected to drive the market during the projected period. The rising demand for cosmetics to help customers enhance their aesthetic appearance is expected to boost the cosmetic packaging market growth.

Increased unemployment rates, reduced flexible expenditure, social distancing, and lockdown limitations transformed consumer behavior during the COVID-19 pandemic. The value chain disruptions considerably affected the growth of cosmetic packaging. However, to sustain new restrictions, ease the impact of the global pandemic, and adapt to the shifting preferences of consumers, companies started embracing new strategies.

Cosmetic Packaging Market Trends

Increasing Adoption of Green Packaging to Emerge as a New Market Trend

The demand for eco-friendly cosmetic packaging solutions is increasing substantially with growing awareness of the environment among consumers. Customers have become more conscious of choosing packaging materials and products that endorse eco-friendly or green packaging solutions. As a result, green packaging has gained a lot of significance, and manufacturers are trying to increase the number of green packaging solutions in this industry.

In addition, the cosmetics industry has a reputation for using a lot of plastic and non-recyclable materials. Every year, millions of beauty products are sold, and this industry has a significant effect on the environment. Cosmetic companies can drastically lessen their environmental impact by implementing sustainable packaging practices. The cosmetics industry uses a variety of sustainable packaging materials, such as aluminum, glass, paper, bamboo, cornstarch, recycled post-consumer materials, and beeswax. These materials come from renewable sources, are compostable, or are recyclable.

In addition to integrating more natural ingredients into skincare and cosmetic formulas and avoiding chemical additives, eco-friendly packaging is another focus for many brands. It is undoubtedly one of the most prominent features that consumers look for while buying a product. Furthermore, using green packaging increases the value and appeal of the brand image while supporting the popular “beauty without harming the planet” movement.

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Cosmetic Packaging Market Growth Factors

Increasing Consumption of Cosmetic Products to Bolster Market Growth

The cosmetics market is rapidly increasing its footprint in developing countries, which is further increasing the demand. The rising disposable income and increasing consumer consciousness toward beauty and cosmetic products are the primary factors driving the demand for beauty products. Consumers have also become more open to adopting cosmetics as several green, organic, and clean products are available in the market. In addition, brands are intelligently branding their products to attract more consumers.

Some of the factors propelling the cosmetic packaging market growth are the increasing number of brands and products entering the market, the need for product differentiation, and packaging efficiency. Additionally, factors such as the aging population are expected to propel the growth of the global cosmetic packaging market positively.

Furthermore, the growing focus of the younger generation on personal hygiene and appearances is one of the primary reasons for the market’s growth. The availability of a wide range of effective and affordable cosmetic products is also bolstering the growth of this market.

Need for Cosmetics with Longer Shelf Life to Drive Adoption of Product Packaging

Sustainability in packaging is becoming more and more important in the cosmetics industry as environmental issues become more widely recognized. Sustainable materials, such as bamboo, recycled paper, and biodegradable plastics, have a lot of potential. They can be designed to efficiently protect and preserve cosmetic products in addition to lessening their environmental impact. Sustainable packaging options are developing to guarantee long-term viability without sacrificing the barrier properties needed for longer shelf lives.

The shelf-life of cosmetic products greatly depends on the packaging material type and cosmetic formulation. A packaging material is chosen according to its compatibility with the formulation and customer needs. The typical shelf-life of cosmetic products varies between 1-3 years, and it is essential to prolong the shelf-life of these products. These products are transported over long distances and may remain in inventories for an extended period, thereby fueling the demand for durable and safe cosmetic packaging solutions.

RESTRAINING FACTORS

Rising Environmental Concerns and Implementation of Stringent Norms to Hinder Market Growth

Plastic is the industry's most widely used packaging material, and most of it is dumped into landfills. According to the U.S. Environmental Protection Agency (EPA), approximately 70% of the plastic waste generated by the cosmetics market is not recycled, leading to more waste. Moreover, most of the primary packaging is made of single-use plastics, and many of them are multi-layered to make them look premium, which adds to the excessive wastage of plastics. Furthermore, it was found that microbeads - small plastic particles that are added to exfoliate the skin in rinse-off personal care products - cause severe damage to the marine environment and other water bodies. The lack of proper plastic recycling infrastructure due to heavy capital investments in several nations leads to increasing waste in landfills and oceans, impeding the growth of the market.

As a result, in 2014, the Personal Care Products Council (PCPC) announced the phase-out of microbeads in the U.S., and the same action was taken in Europe in 2015. Today, many countries have banned the use of microbeads in cosmetics. These countries include Taiwan, the U.K., France, Canada, New Zealand, Italy, Sweden, South Africa, and many others. This displays the increasing awareness of the usage of plastics in formulations and packaging globally and changing consumer preferences.

Cosmetic Packaging Market Segmentation Analysis

By Material Analysis

Plastic Packaging to Continue its Dominance Due to its Ease of Recycling

Based on material, the market is segmented into plastic, paper & paperboard, glass, metal, and others.

Plastic material is the dominating segment in the cosmetics packaging market. The plastic segment accounts for a significant cosmetic packaging market share owing to its high price compared to other packaging materials and high adoption in the luxury packaging space. Plastic provides a premium look to the product and is also considered an eco-friendly packaging solution as it can be easily recycled.

Furthermore, metal is the second dominating segment as metal and glass are expected to witness a slightly higher growth rate over plastics due to changing consumer preferences.

Paper & board-based packaging is the fastest-growing segment. Hot stamping and lamination adds significantly to the luxury appeal of paper-based packaging.

By Product Type Analysis

Cosmetic Bottles Likely to Gain Traction for their Durability and Protection against Contamination

Based on product type, the market is segmented into jars & containers, tubes, bottles, pumps & dispensers, sachets & stick packs, aerosol cans, blisters, folding cartons, and others.

Bottles holds the largest market share and dominating the market. Bottles provide better protection for cosmetic products than other packaging items, such as tubes or jars. Bottles are typically made of durable materials, such as glass or high quality plastic, which help prevent contamination, leakage, and product degradation. They are designed with various dispensing mechanisms, such as pumps, sprayers, or droppers, allowing controlled and precise product application.

Bottles with dispensing mechanisms provide a more hygienic application of cosmetics. Many cosmetic bottles are transparent or semi-transparent, allowing consumers to see the product inside. They also offer a larger surface area for branding and labeling, helping cosmetic brand owners develop and design appealing product packaging.

Tubes holds the second largest market share in the cosmetics packaging market. Cosmetic squeeze tubes are revolutionizing the beauty and skincare industry by providing a simple, clean and effective way to package products. These tubes protect against external contamination and maintain the integrity of internal components.

By Capacity Analysis

Growing Focus of Young Population on Skincare to Propel 50-100ml Segment Expansion

Based on capacity, the market is segmented into less than 50 ml, 50-100 ml, 101-200 ml, 201-500 ml, and above 500 ml.

The 50-100ml segment dominates the market as younger population focuses on skincare, which has led to an increase in the development of specialty products that meet their specific needs and preferences.

Less than 50ml is second dominating segment in the industry. This includes products that contain organic and natural ingredients, as millennials prioritize sustainability and clean beauty. As a result, packaging manufacturers in the skin care industry are investing more in research and development to meet these demands.

By Application Analysis

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Cosmetic Packaging to be Widely Used in Skin Care Products with Growing Awareness of Skin Health

Based on application, the market is segmented into skincare, haircare, and makeup.

The skincare segment accounts for the largest market share due to the high adoption of these products in Asia Pacific, Europe, and North America. However, cosmetic packaging is prominently used for makeup products in Latin America and the Middle East & Africa. The increasing penetration of multi-purpose skin care products, such as face creams, moisturizers, and others, has driven the use of cosmetics packaging in skincare products.

The adoption of haircare products is rapidly increasing in emerging economies, such as India and China, which is set to accelerate the growth of the haircare segment.

Makeup segment holds the second largest market share in the market. Customers are favoring brands that provide product refill programs, so refillable packaging is quickly becoming a big trend in the beauty sector. Reusable alternatives are being incorporated into the product lines of well-known companies, such as Wow Skin Science, Sugar Cosmetics, Bare Necessities, Kiehl's, and Kiehl's.

REGIONAL INSIGHTS

The market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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Asia Pacific is the dominating region of this market. China is the second-largest cosmetics market after the U.S. The rapid increase in disposable income, coupled with the rising young population, is expected to boost the consumption of cosmetic products in the region. To set themselves apart from the competition, market players also put a lot of effort into creating unique and eye-catching packaging for their goods. The demand for cosmetics packaging in the Asia Pacific region is also being driven by factors, such as growing disposable incomes, priced cosmetics, growing appeal of skin care products made with natural and organic ingredients, and growth of e-commerce. The growing environmental awareness amongst youth has also surged the adoption of sustainable and green packaging solutions, such as wood-based designer packaging (especially bamboo), paper & board, and glass.

North America ranks second in the market, majorly dominated by the U.S. The U.S. is the largest producer of cosmetics and cosmetic packaging items. It exports high volumes of cosmetic products to most parts of the world. The producers in the region are also opting for green packaging solutions as well as natural products. Complying with the global trend, the cosmetics industry is witnessing an increase in demand for premiumization. Thus, there is a growing need for creative and high-quality packaging. For instance, Estée Lauder recently introduced the Bobbi Brown Art Stick Liquid Lip, a new color cosmetic container that makes applying liquid lipstick easier.

Similarly, consumers in Europe are also opting for sustainable packaging solutions. They are switching to Post-Consumer Recycled (PCR) packaging. Therefore, cosmetics manufacturers are on the front line to adopt PCR plastic packaging in their products wherever possible. The outbreak of COVID-19 also declined the market size in 2020.

The Middle East & Africa is also one of the most important markets for this industry and is anticipated to show considerable growth. This is due to the increasing demand from the hospitality segment. Rising tourism activities in countries, such as the UAE, Kuwait, Oman, and Saudi Arabia, are driving the demand for cosmetic packaging. Customers in these regions consume a high amount of products, particularly luxury products, driven by the high incomes in the developed countries of the Middle East, such as Saudi Arabia and the UAE.

Brazil ranks third in the global market after the U.S. and China and is leading the market in the Latin America region. Makeup application type accounts for a significant share of the regional market due to the region's high usage of makeup products. Latin America is expected to grow steadily during the forecast period. Increasing awareness among consumers regarding health and hygiene is one of the key factors driving the market growth in the Latin American region.

KEY INDUSTRY PLAYERS

Key Players to Focus on Expanding their Existing Production Capacities

With increasing demand for and utilization of highly versatile cosmetic packaging solutions, key manufacturers are investing in expanding their production capacities globally. Henkel AG & Co. KGaA, Procter & Gamble, Unilever, and Kao Corporation are some of the major market players.

These players are conducting research and development to produce superior-quality products with enhanced features. Furthermore, they are entering strategic partnerships to improve their R&D efforts. The organizations are greatly emphasizing increasing the service area to expand their market share and boost their revenues. They are dedicated to introducing new products to suit the growing consumer trends.

List of Top Cosmetic Packaging Companies:

• Huhtamaki (Finland)


• AptarGroup, Inc. (U.S.)


• Berry Global Group Inc. (U.S.)


• BIG SKY PACKAGING (U.S.)


• Gerresheimer (Germany)


• Amcor Plc (Switzerland)


• ALPLA Werke Alwin Lehner (Austria)


• Albéa Group (France)


• LIBO COSMETICS CO. LTD. (China)


• SILGAN HOLDINGS INC. (U.S.)


• HCP Packaging (China)


• Quadpack (Barcelona)


• Alovey Cosmetic Packaging Co. Ltd. (China)


• FusionPKG (U.S.)


• EPL Limited (India)

KEY INDUSTRY DEVELOPMENTS

• June 2023: Albéa Tubes and Oriflame collaborated to launch the Duologi range, which is designed in alignment with Albéa’s sustainability goals for the packaging of Oriflame’s “Rich Creme Conditioner” and “Light Creme Conditioner.”


• February 2023: WWP Beauty launched SOS Ocean, EcoLuxe, MonoPump Airless packaging collections, and the Beauty Express Turnkey solution.


• July 2022: onTop Cosmetics launched its Renewal Oil Cream, the first of four face cream products with Eastman Cristal™ Renew co-polyester packaging containing 50 certified recycled contents. onTop Cosmetics was the first Chinese beauty brand to use the Cristal Renew brand, a sustainable resin that works with Eastman's molecular recycling techniques.


• June 2021: Berry Global, a packaging solutions provider, partnered with RAW Elements U.S.A. to launch sugarcane-based tubes for sunscreens, moisturizers, and hand sanitizers.


• February 2020: Aptar, a global leader in packaging and dispensing systems for the cosmetics industry, announced the world’s first packaging for cosmetics using certified recycled plastic.

REPORT COVERAGE

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The market research report provides both qualitative and quantitative insights into the global market. Quantitative insights include the global market size in terms of value (USD billion) across each segment, sub-segment, and region profiled in the scope of the study. Also, the report covers the market share analysis and growth rates of segments, sub-segments, and key countries across each region. Qualitative insights cover the elaborative market analysis of drivers, restraints, growth opportunities, and key trends related to the market. The competitive landscape covers detailed company profiling of the key players operating in this market.

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