Cushion Cover Market Size, Share & Industry Analysis, By Material (Cotton & Linen, Canvas, Silk & Wool, Others), By Application (Residential, Commercial), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online Stores, Others) And Regional Forecast, 2024-2032

Cushion covers play an essential role in the overall appearance and decoration of a living room. Such products are widely available in different sizes, patterns, and designs across the global markets. Nowadays, companies prefer to offer bedspreads and throws together with cushion covers to sell multiple products to the retailers. This essentially helps companies in uplifting their overall revenues. Besides this, commercial consumers' trends shift towards buying home furnishings of smaller quantities and shorter lead times. This will ease local textile furnishing businesses.  

Nowadays, prominent retailers such as Bed Bath & Beyond Inc., overstock.com, and others establish partnerships with local manufacturers to sell handcrafted and fashionable bedding products across the newer markets. For instance, in April 2021, Inter IKEA Systems B.V., global furniture and bedding products retailer, partnered with local designers of the bedding textile products located at Amman, Jorden, Delhi, India, and Bangkok, Thailand. This helps IKEA sell handcrafted cushion covers, rugs, baskets, and bowls in such local markets.

Rising consumer demand for home textile products such as window covers, cushion covers, rugs, and others is expected to drive the market growth. According to the statistics published by the CBI Ministry of Foreign Affairs, in the first half-year of 2020, retail sales of home decoration and home textile products in Dutch increased by 11% over the first half-year of 2019. Additionally, growing commercial, infrastructural settings such as hotels, hospitals, co-living spaces, and others are further likely to uplift product demand among commercial consumers.

Besides this, growing companies focus on cushion covering made up of eco-friendly materials such as organic cotton, bamboo, hemp, and others to support the consumption rate of sustainably made cushion covers across the global markets. Also, shifting consumer preferences towards buying the product based on traditional craftsmanship and designs provides newer market growth opportunities.

However, increasing availability of cushionless furniture items such as sofas, chairs, etc., is anticipated to limit the demand for such products worldwide. Additionally, huge competition from the local industry manufacturers is expected to pose challenges to the prominent companies' product revenues, limiting the market growth.

Key Market Driver -

Rising demand for home textile products is expected to drive the market growth

Key Market Restraint -

Increasing availability of the cushion less furniture is anticipated to restrain the market growth.

Key Players Covered:

The prominent players associated with the global cushion cover market are, Simply Cushions ABN, Glen Raven Inc., American Textile Co., Welspun Group, Dibella BV, Simba Global Pty Ltd., 1880 Mills, ELSATEX LTD, Global Linen Company, Standard Fibre, and others.

The global cushion cover market is segmented based on material, application, distribution channel, and geography.

The global market is segmented into cotton & linen, canvas, silk & wool, and others based on the material. The cotton & linen segment is anticipated to exhibit a significant market share owing to the cost-effectiveness and softer nature of cotton and linen-based cushion covers over other types. Additionally, consumers can better use cotton-based cushion covers in indoor and outdoor places than products made up of other types of materials. This results in larger segmental revenues.

By application, the global cushion cover market is segmented into residential and commercial. The residential segment is anticipated to exhibit a major market share due to the large consumer demand for bedding products for regular household usage. Additionally, increasing domestic consumers' preference towards fashionable and premium-quality furnishing textile products such as linen, cushion covers, rugs, and others further fuels the segmental growth.

The global market is segmented into hypermarkets and supermarkets, convenience stores, online stores, and others by distribution channels. The hypermarkets & supermarkets segment is expected to exhibit a significant market share as users can shop a wide variety of bedding and accessory products at a single place in these stores. Additionally, the wide availability of cushion covers of different sizes, colours, designs & shapes in such stores further accelerates the segmental growth.

Regional Analysis:

The global cushion cover market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Europe is expected to hold the major share owing to the large imports of various textile furnishings in Spain, Germany, and France. This mainly supports the product consumption rate in these countries thereby, driving the European market growth. According to the statistical data presented by the CBI Ministry of Foreign Affairs, in 2019, the import value of textile furnishing items in Spain reached USD 181.68 million. Nowadays, millennial consumers increasingly prefer to use custom-made furnishing items that suit their lifestyle and status symbol. This will create newer growth opportunities for the European market.

Asia Pacific is expected to be the fastest growing region this is attributed to the rising consumer demand for newer housing facilities in countries like India and China. According to the data presented by the Federation of Indian Chambers of Commerce and Industry (FICCI), by the first half of 2018, residential real estate property sales in India were up by 64,000 housing units over half-year sales of 2017. Additionally, evolving home decoration and renovation trends among the region's population are further fuelling the market growth from the region.  

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Segmentation

Key Industry Developments:

• In April 2021, Hennes & Mauritz AB, a Swedish multinational clothing retail company collaborated with Ms. Diane von Furstenburg, a Belgium-based fashion designer to introduce a 31-piece collection including products such as wool blankets, cushion covers, boxes, trays, candles, and other products in the New York, U.S. market.


• In December 2020, Bedgear, a bedding products company introduced Air-X performance fabric technology-based world’s first advanced airflow pillow and cushion cover collection in New York, U.S.