Dates Market Size, Share & COVID-19 Impact Analysis, By Nature (Conventional and Organic), By Type (Medjool, Barhi, Zahidi, Deglet Noor, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Others) and Regional Forecast, 2024-2032

The global dates market size was valued at USD 29.48 billion in 2023 and is projected to grow from USD 31.03 billion in 2024 to USD 49.14 billion by 2032, exhibiting a CAGR of 5.91% during the forecast period. Middle East and Africa dominated the dates market with a market share of 85.21% in 2023. Moreover, the dates market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 1.16 billion by 2032, driven by the growing consumer awareness regarding the health benefits of certain dried fruits.

A date is a stone fruit containing a single seed, surrounded by sweet fleshy meat. The fruit is majorly cultivated in many tropical regions of the world. The market is undoubtedly experiencing a surge in popularity, fueled by rising demand for healthy snacks, research and developments, and growing awareness of date benefits. Moreover, emerging markets such as India and China are experiencing a surge in demand for dates, driven by rising disposable incomes and growing health awareness. 

The COVID-19 pandemic positively impacted the global market. The lockdowns and travel restrictions hampered international trade, causing delays and disruption in the export of dates. The restrictions also led to disruptions in harvesting, manufacturing processes, and packaging. However, the pandemic led to a rise in health concerns, surging the demand for healthy snacks, such as dates. The consumers were confined to their homes, which led to an increase in online shopping, benefitting date manufacturers who embraced e-commerce platforms, expanding their reach and helping boost their business.

Dates Market Trends

Increasing Investments in Date Industry to Boost Market Growth

The market has gained momentum owing to increased investments, raising the potential for further market trends. There has been rising investment in research and development, processing and packaging, logistics and cold chain infrastructure and others in order to boost market growth. According to the Jordan Dates Association (JODA), in 2020, the volume of investments in the date palm industry reached USD 500 million. Several government bodies, particularly in the date-producing regions, such as the Middle East and Africa, have been providing financial and technical support to the manufacturers to boost the date industry's growth.

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Dates Market Growth Factors

Growing Focus on Research and Development in Order to Boost Global Date Production

The research and development efforts hold immense promise for the future of the global date industry. Several government organizations and agricultural researchers have been unlocking the genetic potential of date palms by implementing precision agriculture practices and focusing on sustainable solutions to ensure a steady supply of fruits in the market. For instance, in May 2021, the National Center for Genetic Engineering and Biotechnology (BIOTEC-NSTDA), a research center in Thailand, and P Solution Company Limited formed a collaborative project to develop mass propagation technology for date palms. The new technique uses a combination of tissue culture and a bioreactor system. This new method enables the application of advanced technology to improve the production of economic crops and help farmers and growers by reducing production costs.

Growing Indulgence in Healthy Snacking to Boost the Demand for the Product

Health-conscious consumers nowadays are increasingly seeking nutritious and delicious products owing to busy lifestyles and hectic schedules. Dates satisfy this requirement, making it an ideal choice for such consumers. It offers a healthy alternative to sugary treats and also provide essential fibers, vitamins, and minerals. Products made with date sugar are also gaining popularity. Thus, with the growing healthy snacking trend, the market is expected to grow significantly in the coming years. Prominent players in the market adopt several business strategies in order to enhance healthy snacking trends and attract the millennial population. For instance, in October 2022, Omara Dates, an Indian healthy snacks brand, collaborated with Amitabh Bachchan as brand ambassador. The association aims to enhance the adoption of healthy dates for daily snacking and giftingfurther helping boost the sales of the product.

RESTRAINING FACTORS

Biodiversity Losses and Severe Pest Infestation to Hamper Market Growth

The major constraint in the market is the loss of biodiversity caused by several factors, including climate change, over-exploitation of the vegetative cover, changing farming practices, biotic agents, and others. Moreover, date palm pests and diseases cause significant challenges, significantly affecting date palm production and quality. According to the National Institutes of Health (NIH), a primary agency of the U.S. government, pest infestation could cause losses of around 30% of date palm production. The outbreak of transboundary pests such as Red Palm Weevil has been particularly estimated to have broader economic, social, and environmental impacts hampering the market growth.

Dates Market Segmentation Analysis

By Nature, Analysis

Conventional Segment to Lead the Market Owing to Wide Availability and Affordability

Based on nature, the market is divided into conventional and organic.

The conventional segment is expected to hold a major share of the global market. Conventional dates are generally more affordable than organic versions, primarily due to the lower production costs associated with conventional farming methods. They are also widely available through various distribution channels, from supermarkets and grocery stores.

The organic segment is expected to grow at a moderate pace during the forecast period. Consumers are increasingly seeking out natural and healthy food options, propelling the demand for organic dates in the market. Organic dates are free from synthetic pesticides and fertilizers, potentially offering health benefits, such as reduced exposure to harmful chemicals and high levels of antioxidants. Manufacturers are thus responding to this growing trend and launching innovative products in the market. For instance, in August 2020, TerraFresh Organics, an organic date fruit company, added organic pitted Deglet Noor dates in their product portfolio.

By Type Analysis

Medjool Segment to Hold Largest Share Owing to Premium Positioning and Taste

Based on type, the market is classified into Medjool, Barhi, Zahidi, Deglet Noor, and others.

The Medjool segment is expected to hold the largest global dates market share. Medjool dates are characterized by their large size, deep brown color and elongated shape. They also possess a moist, almost creamy texture, offering a burst of natural sweetness with a subtle caramel-like flavor. The demand for Medjool dates has been high owing to their superior quality, taste, and visual appearance.

The Deglet Noor segment is expected to grow at the highest CAGR during the forecast period. Unlike Medjool, the Deglet Noor offers a subtle sweetness and slightly nutty flavor, appealing to a broad consumer base. Deglet Noor is gaining significant popularity in Europe, North America, and Southeast Asia owing to the health benefits and price affordability offered by the product compared to the Medjool dates.

The Barhi segment is expected to grow moderately during the forecast period. Barhi dates are known for their delicate texture and naturally sweet honey-like flavor. They are often described as the “champagne of dates” owing to their refined taste. Zahidi dates fall under the semi-dry category, which offers a longer shelf life and is more resistant to spoilage compared to softer varieties.

By Distribution Channel Analysis

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Supermarkets/Hypermarkets Segment to Hold Significant Market Share Offering Easy Access and One-stop Shopping Experience

Based on distribution channels, the market is classified into supermarkets/hypermarkets, specialty stores, online stores, and others.

The supermarkets/hypermarkets segment is expected to hold the largest share of the global market. Supermarkets boast extensive store networks, offering easy access and one-stop shopping for a vast array of groceries, including dates. Supermarkets typically stock a diverse selection of date varieties, from popular choices, such as Deglet Noor and Medjool to niche offerings, such as Ajwa and Halawy. Additionally, supermarkets collaborate with established date brands, building trust and brand recognition among consumers.

The online stores segment is expected to be the fastest-growing segment in the market. The online platforms offer unparalleled convenience, allowing consumers to purchase products such as dates from the comfort of their homes. Online retailers often boast a wider selection of date varieties compared to traditional stores catering to consumer needs.

The specialty stores segment is expected to grow moderately in the forecast period as they offer a curated experience that caters to the specific interests and preferences of consumers. Such gourmet stores offer an array of premium dates, engaging a wide consumer base.

REGIONAL INSIGHTS

Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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The market value of the Middle East & Africa stood at USD 25.12 billion in 2023 and is expected to hold a significant market share. The Middle East & Africa holds a diverse and vibrant market for dates, with unique traditions and preferences across the region. The region is known to dominate the global market owing to high date-producing and consuming countries, such as Tunisia, Iran, Israel, Saudi Arabia, the UAE, Iraq, and Egypt. Dates hold immense cultural and religious significance across the region, featuring prominently in Ramadan celebrations and hospitality customs. Egypt is known to be one of the global leaders in date production. According to the Food and Agriculture Organization (FAO), in 2023, Egypt ranked the highest in the production of dates, with 1,733,432.48 tons, followed by Saudi Arabia. The region is also expanding its export opportunities with major players such as Tunisia and Morocco catering to international demand.

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Asia Pacific is experiencing a steady rise in demand for dates driven by factors, such as growing health consciousness, rising disposable incomes, changing dietary preferences and religious and cultural significance. India and China are expected to be the key drivers as they are the major date-consuming countries. The Muslim population in the region is significant, which further propels strong demand for halal-certified dates. Major date varieties consumed in the region include Medjools, Deglet Noor, Barhee, Zambli, Zahidi, Thoori and Halawy.

North America is expected to grow significantly during the forecast period. The demand for dates in the U.S. and Canada is increasing due to consumers' growing awareness of dried fruit’s health benefits. Dates are increasingly recognized as a healthy snack rich in fiber, antioxidants and various nutrients. This trend aligns with the growing preference for natural and healthy food in the region. The U.S. is known to be the largest market for dates in North America, with California being the leading state producing the majority of the nation’s total. According to the Agricultural Marketing Resource Centre, California produced 59,450 tons of dates in 2021.

Europe is expected to grow at a steady pace in the forecast period, driven by changes in consumption patterns and increased focus on healthy snacking options. The region is the fastest-growing importing region in the world, which includes major importing countries such as France, the U.K., Germany and others. According to the Centre for the Promotion of Imports from developing countries report, in 2021, France was the leading importer within Europe, accounting for 24%, followed by Germany and the U.K. Moreover, the increasing use of dates in processed foods such as energy bars and snacks is further fueling the market growth in the region.

The South American market holds significant potential for growth as it is still in the nascent stage. However, the demand for date has been rising in Brazil, Argentina and Peru, driven by a sizeable Arab population and growing health awareness.

List of Key Companies in Dates Market

Rising Focus on Investments and Base Expansion Strategies to Propel Market Growth

The high potential and the increasing importance of date palms across various regions globally have led to rising base expansion strategies with member countries in order to maintain high competitiveness in a dynamic global market and expand their geographical presence. For instance, in September 2023, Al Barakah Dates Factory, a UAE-based date manufacturer, expanded its operations into India by setting up a new date packing and processing facility. The company invested USD 20 million to set up the new processing facility, which is expected to be operational next year with a production capacity of 50,000 tons.

LIST OF KEY COMPANIES PROFILED:

• Natural Delight (U.S.)


• Best Food Company LLC. (UAE)


• Atul Rajasthan Date Palm Ltd. (India)


• Bayara Saudi Arabia Ltd. (Saudi Arabia)


• Al Barakah Dates Factory (UAE)


• Haifa Dattes (Tunisia)


• Hadiklaim Date Growers Cooperative Ltd (Israel)


• Ithmar Taiba Dates Company (Saudi Arabia)


• Palm Hill Dates (Egypt)


• Rayana Dates (Saudi Arabia) 

KEY INDUSTRY DEVELOPMENTS:

• July 2022: Joolies, a California-based dates grower, introduced Jooliettes, which are diced organic Medjool dates panned in chocolate. The product is available in three flavors, including blood orange, dark chocolate, sea salt dark chocolate and matcha dark chocolate.


• April 2022: Joolies Organic Medjool Dates, a brand offering California-grown organic Medjool dates, launched their brand across Europe. The new launch would help the brand to provide its date products in major countries of Europe, including the U.K.


• October 2021: Bateel, a Dubai-based dates giant, opened its second dates store in Jio World Drive Mall. The new store includes organic dates, single-origin chocolates, truffles, pralines, nuts, and dressings.


• September 2021: Bard Valley Natural Delights launched Mini Medjools, which is a new snacking line mixed with Medjool dates, seeds, nuts, and fruit. The new product is available in various flavors such as sweet & salty almond, coconut, organic cranberry pistachio and others.


• June 2020: Bard Valley Natural Delights launched an 8-count and 16-count pack of dark chocolate-covered Medjool dates with sea salt.

REPORT COVERAGE

An Infographic Representation of Dates Market

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The market research report includes quantitative and qualitative insights into the market. This market intelligence report also offers a detailed regional and global industry analysis of the market size, statistics, share, and growth rate for all possible market segments. Moreover, the report provides various key insights on the market, an overview of related markets, the competitive landscape, dates nutrition facts, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

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