Denim Products Market Size, Share & Industry Analysis, By Product Type (Clothing [Bottom Wear, Top Wear] Accessories, Furniture, Others ), By Material (Natural, Recycled, Combination), By Distribution Channel (Convenience Stores, Hypermarkets & Supermarkets, Online Stores, Others) And Regional Forecast, 2024-2032

Denim products are sturdy & cotton warp-faced textile products that are widely used by people primarily as their casual wearable. There are a wide variety of denim products such as jeans, jackets, wallets, and others that are available in different categories such as light-weight, normal weight, and heavyweight. Denim wearable of different colors and patterns largely provides a fashionable appearance to the users.

Nowadays, companies largely consider various parameters such as stretchiness, durability, clothing pattern, and easy washability of the denim apparel to provide custom wearable solutions to consumers. For instance, in February 2020, VF Corporation launched a full range of biodegradable jeans under easy to fit and stretch-free categories for both the men and women segments under their brand ‘Lee Jeans’. 

Rising consumer demand for casual wearable products such as denim fabric-made skirts, jeans, and others is expected to drive the growth of the market. The growing standard of living of the people, as well as their preferences for the branded & premium wearable, is largely propelling the demand for luxurious & highly-fashioned denim products. Additionally, the rising inclination of the global population towards online shopping activities of clothing products is likely to drive the online sales of denim apparel which thereby, drives market growth.

Regular launches of the various fashion show on television media channels and social media sites are likely to attract people towards buying luxury denim clothing. Additionally, growing infrastructural facilities related to the apparel stores have largely supported the consumption rate of denim apparel products. According to estimated statistics presented by the U.S. Department of Commerce, the total number of men's clothing stores in the U.S. has increased to 667 in July 2019, compared to that of 652 in the previous month.    

However, large competition in the denim industry along with the huge number of local organized and unorganized players is anticipated to hamper the business of the prominent companies. Additionally, uncertain lockdown restrictions due to the COVID-19 outbreak has significantly affected the revenue figures of the denim products from the physical stores.

Key Market Driver -

Growing consumer demand for casual wearable is expected to drive the market growth.

Key Market Restraint -

Huge competition from the local players is anticipated to restrain the market growth.

Key Players Covered:

The key players associated with the global denim products market are, Levi’s Strauss & Co., Hennes & Mauritz AB, PVH Corp. Ralph Lauren Corporation, VF Corporation, phi.Denim, Kontoor Brands India Pvt. Ltd., ISKO, Kurabo Industries Ltd., Modern Denim Ltd., and many others.

The global denim products market is segmented based on product type, material, distribution channels, and geography. By product type, the market is segmented into clothing, accessories, furniture, and others. In Clothing, the segment market is further segmented into bottom wear and top wear. The clothing segment is expected to hold a major share of the market owing to the availability of a wide variety of branded & colored denim clothing products such as jeans, jackets, shirts, etc. across the globe.

The bottom wear sub-segment under the clothing segment is expected to exhibit the largest share of the market compared to other clothing types owing to the large consumption volume of denim jeans. According to the report ‘The True Price of Jeans’, presented by the True Price Organisation, as of 2018, every individual or person across the globe own on an average 6 pairs of jeans.

By the material, the market is segmented into natural, recycled, and combination. The combination denim product segment is anticipated to exhibit the largest share of the market as it reduces the additional cost of procuring the newer denim fabric material while utilizing the recycled denim material from the operational waste. Additionally, natural denim products consist of the more porous fabric material compared to the other types. Therefore, it is easier for consumers to wash combination denim products because of the usage of the natural denim fabric material in such products.

Based on the distribution channel, the market is segmented into convenience stores, hypermarkets & supermarkets, online stores, and others. The convenience stores segment is projected to exhibit a significant share of the market as they are easily accessible to the users to shop such products. Additionally, the provision of the discount offers by such stores is likely to drive the segment growth.

Regional Analysis:

By geography, the global denim products market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America region is expected to hold a major share of the market owing to the large consumption value of the apparel in countries such as the United States, and Canada which results in the larger demand for denim fabric-based products. According to the data published by the Retail Council of Canada, Canadian clothing & accessories sales in the period from November 2017 to November 2018 reached nearly USD 2.181 million.

Additionally, the large import volume of the denim products from Mexico into the United States has largely supported the growth of the market in the region. According to the data presented by the International Trade Commission, as of June 2018 to June 2019, 3.824 million SME of the blue denim fabric was imported into the United States from Mexico.

The fastest growth of the Asia Pacific region is attributed to the stronger shifting rate of the consumer demand towards branded clothing products in countries such as India, and Bangladesh. Additionally, large production facilities of denim products in countries such as China, and Bangladesh has largely supported the market growth in the region. According to the report ‘Cotton and Products Annual 2018’, presented by the United States Department of Agriculture, in the period of May 2018 to May 2019, fabric production levels in Bangladesh reached 780,000 tonnes.

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Segmentation

Key Industry Developments:

• In September 2019, Levi's Strauss & Co. acquired The Jeans Company (TJC) to sell their denim products through partner’s 80 stores situated in countries such as Chile, Peru, and Bolivia. 


• In September 2019, Closed GmbH, a fashion major partnered with Italian denim mill Candiani S.p.A. to produce environmentally sustainable denim products with the parameters taken under consideration are material, dyeing, and washing.