Detox Drinks Market Size, Share & Industry Analysis, By Drinks Type [Juice Concentrate (Fruit Based, Mixed Based, Vegetable Based), Water Infused (Fruit Based, Vegetable Based, Mixed Based), Smoothies, Tea & Coffee, and Others], By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, and Others), and Regional Forecast, 2024-2032

The global detox drinks market size was valued at USD 5.36 billion in 2023 and is projected to grow from USD 5.65 billion in 2024 to USD 9.66 billion by 2032, exhibiting a CAGR of 6.95% during the forecast period. Asia Pacific dominated the detox drinks market with a market share of 41.6% in 2023. Moreover, the detox market size in the U.S. is projected to grow significantly, reaching an estimated value of USD 2.08 billion by 2032, driven by growing demand for non-carbonated and healthy drinks in the country.

Detox drinks are prepared with a blend of various fruits, vegetables, herbs, and other natural ingredients which are known to boost the body’s natural ability to flush out the toxins from the body. Fruit-based infused water, juices, coffees, smoothies, and teas are some of the most popular and widely accepted beverages across the world. According to the CBI Ministry of Foreign Affairs, Europe 2021, the consumption of fruit juice increased again after the COVID-19 pandemic. The consumers gained more interest in citrus juices such as lemon and orange and other functional nutrients enriched drinks to boost their immunity. Moreover, the rising trend for detoxification, growing awareness about potential health benefits associated with the beverages, and the willingness to stay fit further elevate the market.

The COVID-19 pandemic has deeply impacted almost all sectors, especially the demand and sales of detox beverages in an unprecedented way. The pandemic forced the industries to be closed, thus leading to disruption in processing and logistics in the initial period. After entering into the “new normal” period, a number of changes have been observed in individual’s perceptions, attitudes, and eating behavior which plays a major role in shaping the detox market. Today, the significance of a healthy balanced diet is known by the society as customers are rapidly shifting toward better-for-you products, in order to keep the health ailments at bay. However, the pandemic has put a halt on discretionary spending in the initial days but detox beverages still managed to maintain a strong demand in 2020-21.

Detox Drinks Market Trends

Increasing Adoption of New Dietary Regimes to Influence Consumer Behavior Patterns and Promote Consumption

Consumption of detox drinks has been associated with improved skin, higher focus, and weight loss. Hence, manufacturers are investing heavily in social media campaigns and advertisements to create awareness about benefits associated with their consumption and promote market growth.

Millennials these days are experimenting with their diet and using a trial-and-error method to determine which diet is suitable for their body. Especially in the European market, new dietary trends such as veganism and flexitarian diets are gaining popularity. Such diets place importance on the consumption of fresh fruits and vegetables, green smoothies, green tea, and other products which are environmentally sustainable and beneficial for the body. As detox drinks are principally made of fresh fruits, vegetables, and tea extracts and contain low-calorie to no sweeteners, they can easily fit into such regimes which will contribute toward market proliferation.

Innovative products enclosed with micronutrients and plant extracts also help consumers achieve the necessary nutrition required to keep the body healthy during detoxification. Functional detox drinks with innovative packaging are becoming popular among consumers. Innovative concepts where functional ingredients are released in the drinks as per consumer needs also make products unique and help attract new consumers. For instance, in October 2023, Beverage Scouts introduced functional detox drinks where the functional ingredients are stored inside the bottle in dry form and are released when the consumers press the bottle cap.

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Detox Drinks Market Growth Factors

Surging Demand for Health and Wellness Products Among Millennials to Promote Market Growth

Health and wellness products have become extremely popular among consumers these days owing to their rising health concerns. Nutritional beverages that can be consumed on the go have also become significantly popular as they seek better-for-you products. Traditional fruit juices and beverages available in the market are filled with sugar and preservatives and are expensive. This has led to several health problems, including obesity, cardiovascular problems, and other health disorders. As per a study published in the journal Circulation in 2019, 63% of women and 29% of men are in danger of premature death if they consume sugary drinks regularly. Thus, the demand for healthy substitute products such as detox beverages has increased substantially over the past few years.

Favorable policies, such as governments levying sugar taxes on various fruit juice and beverage companies, is also a major factor influencing market growth. As per reports stated by the World Health Organization (WHO), levying a sugar tax on drinks can hike the price of drinks by 20%, which in turn can reduce the sales and consumption of such drinks by consumers. As detox drinks are made of natural ingredients and natural sweeteners such as stevia, they are gaining popularity among consumers. This acts as the major factor to drive the global detox drinks market growth.

Availability of Convenient and Ready to Drink Packaged Healthy Beverages to Propel the Market

Over the past few decades, the global economy has expanded rapidly, including creating new businesses and jobs across different sectors in different countries. With new jobs, employment opportunities have increased rapidly which is leading to a rise in the number of people employed in the formal economic sectors. This has created a surge in the number of people who lead a busy lifestyle and want healthy food and beverages which can be consumed on the go.

Detox drinks are available in a wide number of packaging options and sizes, which helps the consumers to carry them along. They can also subscribe to different detox programs, and the products are delivered to them at their doorsteps. These products are also available in different flavors, providing consumers with a wide range of drinks selection. Therefore, the demand for beverages available in pre-packed detox drink bottles is increasing rapidly.

RESTRAINING FACTORS

Lack of Strong Scientific Claims on Detox Drinks Efficacy to Hamper the Market Growth

Detoxifying drinks claim to provide relief against various medical disorders and promote weight loss, but there is little scientific claim to support such statements. According to the National Center for Complementary and Integrative Health (NCCIH), consuming detox drinks without proper consultation from nutritionists can lead to insufficient nutrition. Although some manufacturers claim to create drinks that can lead to toxin removal from the body, they do not specify which toxins are removed from the body. Such lack of information transparency creates apprehension among consumers about the product’s efficacy thereby, impacting the market’s growth.

Detox Drinks Market Segmentation Analysis

By Drinks Type Analysis 

Juice Concentrates Segment is Recognized as the Most Consumed Beverage Owing to its Health Benefits

Based on type, the market is segmented into juice concentrates, water infused, smoothies, tea & coffee, and others. In the past few years, a remarkable growth has been observed in health and wellness trends as people become more cautious about their eating as well as purchasing habits. Juice concentrates such as fruit juices, vegetable juices, and mixed juices are widely available and the most consumed detoxifying drinks across the market. According to the U.S. Apple Association, apple is one of the most consumed fruits in the U.S. and the country is estimated to produce 255 million bushels in 2022-23. A significant proportion of the fruit is used to manufacture juice concentrates and various other detox drink products.

 The non-alcoholic beverage sector is also flourishing due to the growing demand for healthy beverages along with increasing preference for less sugary drinks which are free from artificial flavors and additives. Prominent players such as Archer Daniels Midland, Jus by Julie, and Project Juice are investing their efforts in developing novel products enriched with functional ingredients. For instance, in October 2019, Archer Midlands Company (ADM) launched its new Isotonic Malt Cola, for the Middle Eastern consumers. The drink has a combination of maca and nutty undertones along with moringa extracts to enhance its nutritional properties.

Apart from juice concentrates, there are several other forms of detox beverage available in the market which include water infused drinks, smoothies, tea and coffee, sparkling juice, fermented drinks and others. Smoothies are one of the fastest growing detox beverages as they are rich in vitamins, minerals and fiber and low in calories. These products can be easily prepared at home and several detox drinks manufacturers are launching various types of smoothies boosting their popularity and product availability in the market.

Detox tea and coffee are extremely popular in Asia and slowly gaining a strong foothold in other markets especially Europe. Green detox tea is one such product which has gained wide popularity among consumers due to several health benefits associated with its consumption such as weight loss and harmful waste removal from the body and reduced body inflammation. Ancient medicinal practices adopted in countries such as China and India also encourage people to consume tea for detoxing. The popularity of such ancient practices has increased in recent years. Renewed interest among people about the health benefits of tea and coffee is also expected to further boost market growth. 

Water infused segment is another important segment which includes fruit or herbs infused water that is considered as a healthier alternative for individuals suffering from various food intolerances. Moreover, water infused drinks are easy to prepare for consumers who prefer to consume homemade drinks and have less time for preparation. Hence, it has emerged as a feasible option for health conscious consumers as it will help in cleansing bodily toxins, provide essential nutrients, and also maintain hydration levels.

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By Distribution Channel Analysis

Supermarkets/Hypermarkets to Dominate as they Emerge as the Easiest Purchasing Option

Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online channels, and others. The supermarkets/hypermarkets segment accounted for the largest share in 2021. Consumers experience a good assortment of goods in supermarkets and may choose from various product variants, thus making them a very convenient destination for purchasing such drinks. In addition, the bulk purchasing option, along with the availability of numerous brands and new brands being launched, under one roof also proliferates the growth of this segment.

Online channels are expected to project tremendous growth in the coming years as customers are keenly interested in purchasing products from the comfort of their homes. E-commerce platforms are becoming highly popular as consumers can easily purchase and return the products from their doorstep, which further propels detox beverage sales from this particular channel.

REGIONAL INSIGHTS

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Asia Pacific holds the maximum share in the global market and was valued at USD 2.23 billion in 2023 owing to the evolving dietary patterns of individuals and positive functional attributes of the beverage. This surging trend of rejuvenation of the human body, growing number of chronic illnesses, and high taxes imposed on carbonated drinks further stimulate the growth of the detox beverages market in the region. In addition, new startups and market players are focusing on manufacturing juice concentrates at a high scale, which will contribute to market proliferation. For instance, in July 2021, Groovy, an Indian startup, witnessed colossal profits by selling six flavored juices such as mango, guava, pomegranate, lychee, mint o lemon, and mixed fruit across Tier1, Tier2 and Tier 3 cities. The company is now planning to expand its business on a global level by diversifying its product lines across untapped markets.

North America is recognized as one of the fastest growing regions worldwide and is anticipated to grow significantly in the next few years. The region is witnessing a strong demand for natural products which are wholesome and safe for consumption. For instance, in October 2019, Glaceau Smartwater announced the launch of its new fruit-infused water which comes in four flavors such as pineapple kiwi, strawberry blackberry, cucumber lime, and watermelon mint.

Europe is expected to observe a significant growth in the global market. The European consumers are seeking nutritious and low-calorie beverages, which paves cumulative opportunities for the food and beverage manufacturers. Moreover, the hectic lifestyle of individuals’ demands for convenience-on-the-go and portability options offered by detox drinks bottles further contributes to market expansion.

South America and the Middle East & Africa are likely to exhibit sluggish growth and are expected to bolster in the next few years. The rising urge to maintain a healthy lifestyle, experiments on producing different types of infused drinks, and the increasing usage of fruit juices in sweets and bakery items can be useful in augmenting the market growth.

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List of Key Companies in Detox Drinks Market

Key Players are Launching Innovative Products to Attract High Consumer Base

The manufacturers are focusing toward strengthening their position in the global market by launching new products or partnering with other companies. Companies such as Raw Generation Inc, Juice Generation, and Yogi Juice Bar have invested in research and development activities in order to offer new variants of body cleansing drinks for a growing market. The key players in the industry receiving high levels of popularity and response from the customers are franchising their business into different locations. Several companies are trying to create favorable word of mouth about their product offerings by launching new product varieties in the market. Detox drinks in new product categories are launched in the market to meet the evolving market needs. For instance, in 2023, Safety Shot launched an innovative alcoholic detoxification drink that reduced blood alcohol count by 50%.

LIST OF KEY COMPANIES PROFILED IN THIS REPORT:

• Suja Life LLC (U.S.)


• Dr Stuart’s Teas (U.K.)


• Raw Generation Inc, (U.S.)


• Pukka Herbs (U.K.)


• Juice Generation (U.S.)


• Yogi Juice Bar (U.S.)


• Cooler Cleanse LLC (U.S.)


• Purearth Life Ltd. (U.K.)


• PUR Cold Pressed Juice (U.S.)


• Akiva Love (India)


• DETOX Juices (U.S.) 

KEY INDUSTRY DEVELOPMENTS:

• August 2023: FSD Pharma Inc. entered into a partnership with Celly Nutrition Inc. to produce a rapid alcohol detoxification drink named UNBUZZD.  


• July 2023: Jupiter Wellness, Inc. acquired the Safety Shot beverage through an asset purchase agreement with GBB Drink Lab Inc.


• August 2022: Califia Farms is working on expanding its product portfolio by adding new products such as “Pumpkin Spice Oat Barista” in their offering list. The product is a limited edition and is obtained from plant based ingredients such as cinnamon, nutmeg and ginger.


• March 2022: Drunken Monkey, a Hyderabad startup chain announced the launch of unique detox smoothie drinks prepared from apple, mint, avocado and others.


• June 2020: Gerber launched ‘organic fruit infused water’, a product specifically designed for toddlers which is free of sugars and artificial preservatives. This refreshing drink is helpful in maintaining hydration levels among babies and is highly convenient for on-the-go activities.  


• January 2019: Contrex Green, a France-based company announced the launch of its new mate-based detox drink. The drink is produced from an infusion of natural mineral water, organic mate, organic cane sugar and other natural flavors.


• March 2019: Coca Cola introduced a new apple-based sparkling juice, “Minute Maid Apple Sparkle,” especially made from Kashmiri apples. This drink contains around 25% apple juice content and is available in different pack sizes such as 250 ml and 600 ml.

REPORT COVERAGE 

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The research report includes quantitative and qualitative insights into the market. It also offers a detailed analysis of the market size and growth rate for all possible market segments. Various key insights presented in the report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and detox drinks industry trends.

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