Frozen Pizza Market Size, Share, and COVID-19 Impact Analysis, By Crust Type (Regular Thin Crust, Extra Thin, Crust Deep-Dish, and Others), By Toppings (Meat Toppings and Vegetable Toppings), By Distribution Channel (Food Service and Retail), and Regional Forecast, 2024-2032

The increasing demand for convenience foods and the fast-paced lifestyle of individuals has led to the foundation for the frozen pizza market. The frozen pizzas offer a quick and convenient meal solution ready to be cooked whenever needed. This makes them popular among families or individuals seeking a hassle-free meal option. Furthermore, frozen pizza is enjoyed by people of all ages owing to its chewy and crunchy texture, which propels its demand in the market. Frozen pizza manufacturers have also expanded their offerings, which includes a wide range of flavors, toppings, and crust options, allowing consumers to choose according to their preferences and choices.

The rising health-conscious population and an increasing number of celiac diseases have shifted consumers' demand towards healthier food options. Therefore, the manufacturers have started focusing on gluten-free and natural ingredients in the frozen pizza market. For instance, in April 2021, DiGiorno, a frozen pizza brand, launched new gluten-free crust options in the U.S. The new certified gluten-free pizza is available in pepperoni and four cheese flavors. The new launches in these categories helps to cater to the different dietary preferences of consumers, which in turn, fuels the growth of frozen pizza industry.

Impact of COVID-19 on the Frozen Pizza Market

The COVID-19 pandemic moderately impacted the global frozen pizza market. Health concerns during the pandemic influenced consumer preferences as people became more health-conscious, which led to the growing demand for healthier and organic frozen foods. The individuals were highly inclined towards comfort foods, including frozen pizza, owing to their familiarity and ease of preparation during the pandemic. Many restaurants and cafes were closed temporarily or operated with limited capacity reducing the dine-out opportunities. As a result, consumers sought alternatives, and frozen pizza emerged as a viable substitute for restaurant-style pizza. According to American Frozen Food Institute (FFI), U.S.-based frozen food sales rose to 18.2% in 2020, up by USD 66 billion, including pizza, snacks, and entrees were the biggest sellers during the pandemic.

Key Insights

The Report Will Cover The Following Key Insights:

• The Product Launched By Key Market Players – For The Global Frozen Pizza Market


• Type of Frozen Pizza products


• Overview Of The Global Frozen Pizza Market


• Drivers Of The Global Frozen Pizza Market


• Impact Of COVID-19 On the Global Frozen Pizza Market

Analysis by Crust Type

The regular thin crust segment is expected to hold a significant share in the global frozen pizza market. The thin crust variety of frozen pizzas offers a crispy texture and a lighter feel than thicker crusts. Many consumers prefer such thin crusts as they allow the flavors and topping to shine through while providing a satisfying eating experience. Thus, the key manufacturers are introducing a range of new flavors, and toppings in order to cater to the increasing demand of the consumers. For instance, in March 2023, California Pizza Kitchen (CPK), an American casual dining restaurant chain, introduced two new croissant-inspired thin-crust pizzas. The new products include two flavors such as uncured pepperoni & hot honey and bacon & caramelized onion.

Analysis by Toppings

The meat toppings segment is expected to hold a significant share in the global market. In some cultures, meat has been a staple in various traditional dishes. Therefore, cultural factors and culinary traditions are the major factors propelling the segment demand. Due to their rich and savory taste, individuals often prefer meat toppings such as sausage, pepperoni, ham, chicken, and others. According to the Institute of Food Technologists, the top flavors used in the launch for U.S. pizza were pepperoni (21%), mozzarella cheese (10%), Margherita (9%), cheese (8%,) and cauliflower (7%) during the period from April 2020 to September 2021.

Analysis by Distribution Channel

The food service segment is expected to hold a significant share of the global frozen pizza industry. has been a popular choice in the food service industry owing to its easy storage, convenience, and longer shelf life. It is commonly used in various food establishments, including restaurants, cafes, convenience stores, and schools, which helps in propelling the market growth of frozen pizzas.

Analysis by Region

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North America is expected to hold a major share of the global market. The U.S. and Canada are the largest frozen product consumers due to their affordability and convenience. The demand for ready-to-eat foods with increasing disposable income are the main factors driving the demand for frozen foods in the region. According to American Frozen Food Institute, 2022, frozen meals sales reached USD 25.8 billion, up by 8.6% compared to 2021. Furthermore, there has been a growing trend towards premium frozen pizzas offering high-quality ingredients and unique flavors in recent years. The region has also witnessed an increase in demand for healthier frozen pizza options, which are composed of organic ingredients and are gluten-free in nature. As a result, such new launches fulfills the growing demands of the consumers across the region.

Key Players Covered

Key players include

• Bellisio Foods Inc.


• Richelieu Foods Inc.


• California Pizza Kitchen Inc.


• Nestle SA


• Palermo Villa Inc.


• Freiberger Lebensmittel GmbH


• General Mills Inc.


• Daiya Foods Inc.


• Hansen Foods LLC.


• Atkins Nutritionals Inc.

Frozen Pizza Market Segmentation Analysis

Key Developments

• In April 2023, Nestle S.A., a Swiss multinational conglomerate, ventured with PAI partners, a French equity firm, to set up a frozen pizza business in Europe.


• In December 2022, Imo's Pizza, a Midwestern franchise, launched its frozen pizza line. The new range of products are easily available at all grocery stores in the greater St. Louis area and retail locations in Alabama, Arkansas, Illinois, Indiana, Iowa, Kentucky, Missouri, Kansas, Mississippi, Nebraska, Oklahoma, Tennessee, and Virginia.