Enameled Cookware Market Size, Share & COVID-19 Impact Analysis, By Product Type (Pots, Pans, Ovens, Bakery Tray, and Others), By Application (Residential and Commercial), By Sales Channel (Online and Offline), and Regional Forecast, 2023-2030

The global enameled cookware market size was valued at USD 1.71 billion in 2022 and is projected to grow from USD 1.90 billion in 2023 to USD 3.21 billion by 2030, exhibiting a CAGR of 6.91% during the forecast period. Europe dominated the enameled cookware market with a market share of 33.65% in 2022.

Enamel cookware is a type of cookware with a porcelain or ceramic enamel coating on the surface. It includes a cast iron base forged from a single piece of metal that incorporates the handle. It is thicker and heavier, allowing even heat distribution and retention. Enameled cookware has an extra layer of enamel coating that covers the iron. The cookware is easy for braising, grilling, simmering, frying, and baking. It can be used on a stovetop, oven, or broiler. The enamel coating doesn't degrade as PTFE nonstick or ceramic coatings do. The enamel forms a nonstick coating that can handle temperatures higher than ceramic nonstick, making it ideal for cooking at high temperatures. The enamel coating on cast iron cookware is non-reactive and won't leach into food when exposed to acidic foods.

This cookware has become increasingly popular in recent years owing to its durability, versatility, and aesthetic appeal. It is also available in many colors and patterns, making it an attractive choice for cooks at home to have both functional and beautiful cookware. Enamel cookware is easy to maintain and clean due to its non-reactive, nonstick qualities. The enamel cookware market has grown significantly owing to increased consumer awareness about the advantages of enamel cookware.

COVID-19 IMPACT

Halt in Production Activities Affected the Supply Chain of Cookware Products 

Many countries imposed several measures in 2020 to control the virus's spread, resulting in severe supply chain disruptions. Labor shortage at factories and logistics operations due to the pandemic further significantly impacted supply chains globally.

This market relies on international trade. However, border controls due to COVID-19 limited travel and transportation to many regions and created hindrances to international trade, most notably in 2020. Furthermore, national lockdowns continued to slow the flow of raw materials, disrupting the manufacturing of enameled cookware.

Congested ports, shipping container shortages, and related freight delays resulted in soaring costs and continued to disrupt the supply chain, thus leaving retailers and manufacturers without inventory to keep up with consumer demand while the prospect of price increases on the goods.

Enameled cookware companies are strengthening their supply chain strategies to become more resilient and operate with a strong network of suppliers and customers. Companies aim to develop a robust framework for a flexible and responsive supply chain to protect against future disruptions.

• The coronavirus pandemic pushed consumers toward e-commerce websites due to the temporary closure of physical stores. This factor has significantly increased online cookware purchases after the outbreak. The growing trend of house parties in Western countries of North America and Europe results in increasing adoption of innovative, healthy, and smart cookware solutions, positively affecting the development of this market.

LATEST TRENDS

Product Innovation of Enamel Cookware and Shifting Consumer Preference Toward Modern Cookware Products

The cookware industry has recently evolved and witnessed new heights in innovations. Consumers have started to adopt modern solutions & products and are shifting to improved and innovative kitchen products. Enamel cookware products offer many advantages, including easy cleanup and less fuel consumption while cooking. The trend toward cooking at home is becoming increasingly popular, including lifestyle decisions and an increased emphasis on health and hygiene. TV, internet cooking programs, and local and international food magazines have strongly influenced this situation, boosting cookware sales worldwide. The Great British Bake Off and MasterChef originated in the U.K. but are now popular in numerous nations worldwide.

• The e-commerce trend is widely witnessed globally, increasing numbers of people purchasing products through numerous e-commerce websites. Thus, the growth of the e-commerce industry is likely to provide new growth opportunities for the market.


• The changing climatic conditions and the increasing frequency of natural calamities motivate people to adopt things that cause minimal or no environmental harm. Hence, the demand for eco-friendly products across different industrial verticals has increased. Similarly, the cookware industry has also witnessed the trend of eco-friendly enameled cast iron cookware, which causes no harm to the environment. Several chefs worldwide use enamel cookware or eco-friendly pans, which do not cause any harm to the surroundings as well as customers’ health.


• The availability of PTFE and PFOA-free nonstick coating is one of the main trends impacting consumer buying habits for enameled pans, as these substances are considered unsafe for human consumption.

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DRIVING FACTORS

Increase in Consumer Spending and Growing Disposable Income to Drive Market Growth

The increasing popularity of home cooking drives the enamel cookware products demand as more people opt for healthier homemade meals. Consumers are looking for high-quality products that can withstand frequent use while maintaining their appearance over time – making enamel-coated cast iron an attractive option. The market is driven by high consumer spending, including per capita income, shifting consumer demands, and their focus on health and hygiene.

An increase in the population's purchasing power in developing countries has fostered various lifestyle changes, driving the enameled cookware market growth in 2022. The sales of ovens and pans are estimated to grow faster.

The improving quality of life of individuals worldwide and the rising cost of living are some factors that propel market growth. Work-home-home culture became popular during the pandemic, contributing to the global demand for cookware.

In 2020, most of the population spent time at home, encouraging them to redesign and modify their home spaces, which increased the demand for enamel cookware products.

The demand for enamel is higher in mature markets such as North America and Europe. However, the market is snowballing in Asia due to the increasing population and rising trend of urbanization. The increased disposable income is attributable to the growing awareness of enameled cookware. This changing consumer behavior leads retailers to focus on building a presence in online and offline sales channels.

Advancements and High Versatility in Enameled Cookware are propelling the Market Growth

Consumers are increasingly becoming concerned with their health, and today’s generation needs cookware that uses less oil. Enameled cookware is designed to use less heat and oil and requires less time and effort to clean. Urban residents consider kitchenware a style accessory and prefer such cookware over conventional cookware as it is more upscale. Cast-iron cookware with porcelain enamel is among the hardest, most durable, most adaptable forms of kitchenware. Versatile, durable, enameled cast iron cookware is valuable to any home cook's culinary arsenal. This cookware can be utilized for virtually anything, from preparing stews and soups on the cooktop to braising meat and baking bread for hours in the oven. Due to its capacity to keep a constant temperature over a long time, enameled cast iron is suitable for heat maintenance, significantly driving product demand.

RESTRAINING FACTORS

High Price and Product Weight May Hamper the Market Growth

Cookware made of enamel is expensive for the common individual to purchase. Price fluctuation in commodities, including glass, copper, steel, and porcelain enamel, is a major barrier to market expansion. Moreover, the weight of enamel cookware can make it difficult to handle and use for certain individuals. A typical cast iron skillet can weigh between 4 and 12 pounds. The average weight of a 12-inch skillet is around 8 pounds, while a 10-inch skillet is about 5 pounds. These values of weight are without the weight of liquids and food. Minor mishandling while carrying this heavy cookware can result in major accidents. In addition, several manufacturers are increasingly investing in R&D activities to innovate their product quality and add different features to their products, directly impacting the price of the final product.

SEGMENTATION

By Product Type Analysis

Pans Segment to Dominate Global Market Owing to High Versatility 

 The market is segmented into pans, pots, ovens, bakery trays, and others based on product type. The pans segment dominates the market. The sub-segment of pans, such as skillets, frying pans, or pans, are flat-bottomed utensils that are highly versatile and are available in many sizes and colors. Cooking techniques, such as sautéing, searing, or frying, that employ high heat to achieve browning are done in pans, making pans a commonly used cookware in various cooking methods across various cuisines.

The ovens segment is expected to grow significantly during the anticipated period and is gaining popularity in urban and rural households. Enameled ovens are large pots with a cast iron core coated in brightly colored porcelain enamel and are incredibly able to retain heat. They have the extra benefit of allowing users to simmer acidic foods without leaching iron into them, in addition to being attractive. Ovens can be used for almost any cooking type, increasing the product demand.

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By Application Analysis 

Residential Segment to Dominate the Market Due to Increasing Modular Kitchens and Developing Living Standards

Based on application, the market is segmented into residential and commercial. The demand for enameled cookware in the commercial and residential sectors is increasing as modular kitchens become more popular and living standards develop. Due to growing consumer preference for modular kitchens, spending on home remodeling also increases product demand. Since people spent more time at home owing to the lockdown, the residential segment benefitted from the pandemic. In addition to experimenting with new dishes at home, consumers are also attempting to get better at cooking. There has been a rising trend of eating out at restaurants, bars, hotels, and other eating junctions often, which require durable and heat-resistant cookware to cook and keep the food warm for consumers. A flourishing restaurant industry focuses on high-quality food & service. It has encouraged commercial place owners to invest in good quality and premium cookware, thus driving growth in the commercial segment.

By Distribution Channel Analysis

Offline Segment to Hold Dominant Position due to a Wide Variety of Products Available in a Single Store

Based on distribution channel, the market is segmented into online and offline. The offline segment holds a dominant market share due to a wide variety of products available in a single store such as in hypermarkets and supermarkets. Supermarkets and hypermarkets predominantly offer small household appliances. These stores invest in improving their supply chain and focus on offering products at the best and steeply discounted rates. Target and Costco are examples of hypermarkets. These markets always order inventory in bulk to ensure they are overstocked. India is witnessing tremendous growth in retail consumption due to increasing urbanization, rise in nuclear families, attractive socio-demography, and inclination toward branded products, fueling the growth of kitchen appliances.

The online segment will grow quickly due to rising internet and smartphone penetration. Online platforms have become popular as they provide doorstep delivery with free shipping and easy exchange & return offers to capture the market share and increase appliance sales. Another major factor for the increase in online sales is the rapidly changing lifestyles of consumers, where the majority fall under the working category and have hectic schedules. The customer can choose the product from the comfort of home, reducing time, and there is no requirement to go in person, as all different products are listed on the website and applications. The rise in online sales is further fueled by options such as EMI and finance facilities.

REGIONAL INSIGHTS

This market is studied across North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

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Europe held a significant enameled cookware market share in 2022 due to increasing consumer preference for the region's luxury and premium quality products. France and Germany are the major markets in Europe. Consumer interest in cookware and kitchen appliances has increased in recent years as a result of low-interest rates and a strong economic climate in Europe. The rising desire for cutting-edge and creative items drove the consumption of cookware in Europe. The eco-friendly and non-toxic characteristics of enamel cookware are the main reasons behind the growing inclination for this cookware. Enamel cookware is commonly employed in traditional European cooking, particularly in France, Italy, and Spain. Cast iron and enamel cookware have a long history in these nations and are frequently handed down from generation to generation. In France, consumers' demand for premium cookware is rising due to increasing consumer spending and sales of luxurious homes nationwide. Health-oriented kitchen appliance sales are rising due to consumers’ growing inclination toward healthier home-cooked meals.

The demand for cookware is driven by the high spending of consumers on home refurbishment projects due to increased customers' inclinations toward modular kitchens. As per Houzz's 10th annual Houzz & House survey, home refurbishment activities have increased by 15% in the past few years, with kitchens, home offices, outdoor areas, and technology getting close attention.

The popularity of gourmet food and the tendency toward home cooking are factors surging the demand for enamel cookware in North America. Enamel cookware is popular in North America as a more dependable and healthy substitute for conventional nonstick cookware.

The growing trend of smart kitchens directly influences the growth of the enamel cookware demand in Asia. A surge in the residential sector and the trend of using new and different types of cookware for cooking different cuisines will positively impact market growth in the region.

The significant growth in the middle-class population is driving the market growth of enameled cookware in Brazil, Argentina, Colombia, and other parts of South America. According to World Bank, Household consumption in Brazil was USD 906.06 billion, Argentina was USD 247.27 billion, and Colombia was USD 189.69 billion in 2020. Consumer preference is shifting toward increased awareness of innovative, multi-utility products, thereby driving product demand.

The Middle East & Africa market is primarily driven by the region's significant population growth, improving living standards, and increasing number of working women. The growing population and rising consumer spending also increase the demand for enameled cookware. According to Majid Al Futtaim (MAF), a property and retail conglomerate, consumer spending in the UAE grew by 16% in the first half of 2022.

KEY INDUSTRY PLAYERS

Key Players Focusing on Product Innovation and New Product Launches

Industry players have been adopting several competitive strategies, including product innovation and new product launches, to grow amid competition in the market. Recent years have witnessed rising demand for innovative products. There is an opportunity for manufacturers to innovate and improve the design and functionality of enamel cookware, such as developing new shapes, sizes, and colors that appeal to consumers. In addition, the globalization of the enamel cookware market presents an opportunity for manufacturers to expand their market reach and increase sales through international trade.

LIST OF KEY COMPANIES PROFILED:

• Le Creuset France SAS (France)


• ZWILLING (Germany)


• Lodge Manufacturing Company (U.S.)


• Tramontina (Brazil)


• Cuisinart (U.S.)


• VERMICULAR (U.S.)


• Camp Chef (Vista Outdoor Inc.) (U.S.)


• Williams-Sonoma Inc. (U.S.)


• Émile Henry Ltd. (U.S.)


• Fissler (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• April 2023 – Le Creuset introduced Shallot in a lavender/gray hue, bringing a subtle, neutral color pop to kitchens everywhere. Approximately 150 Le Creuset products are made in this new color, including Silicone Trivet, French press, Signature Chef’s Oven & Roaster. The company offers products in a rainbow of colors, from the signature cerise red to nectar yellow and a vintage-looking olive green.


• April 2023 – Crucible Cookware revealed its innovative product, the Enameled Cast Iron Bread Pan Dutch Oven with Lid. This pan’s durable cast iron construction and oven-safe design are claimed to make baking artisan bread easy, making it an impeccable addition to any kitchen. It comes in a prominent red finish to complement any kitchen décor. It is durable, versatile, and easy to use.


• December 2022 – Made In launched a fully enameled cast-iron cookware set comprising two fan-favorite pieces in six elegant colors. The set includes a 5.5-quart Dutch oven and a 17.5-inch enameled cast-iron skillet, claimed to be the perfect multipurpose pair. It keeps heat locked inside and evenly distributed, resulting in moist, tender, and flavorful stews, roasts, and pasta dishes.


• October 2022 – Studio Tuke launched a new cookware brand Crane by adding four kitchen essentials, including a sauté pan, casserole, grill, and frying pan. With a focus on innovation, all pans are designed in the same diameter, so the single-size lids fit the entire collection. The collection is made in northern France from vitreous enameled, sand-cast iron. The range can be used in the oven and on the hob.

REPORT COVERAGE

An Infographic Representation of Enameled Cookware Market

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The research report provides a detailed market analysis and focuses on crucial aspects such as leading companies, product types, applications, and distribution channels. Besides this, the report offers insights into the market trends and highlights vital industry developments and the competitive landscape. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

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