Enterprise Mobility Management Market Size, Share & Industry Analysis, By Component (MDM, MAM, MCM, Identity & Access Management and Mobile Expense Management), By Enterprise Type (Large Enterprises and SMEs), By Deployment (On-premises and Cloud-based), By Industry (BFSI, Retail & Ecommerce, Healthcare & Lifesciences, IT & Telecom, Manufacturing, Transportation & Logistics, Travel & Hospitality and Others), and Regional Forecast, 2024-2032

The global enterprise mobility management market size was valued at USD 27.37 billion in 2023. The market is projected to grow from USD 33.27 billion in 2024 to USD 189.02 billion by 2032, exhibiting a CAGR of 24.3% during the forecast period. North America dominated the enterprise mobility management market with a market share of 26.74% in 2023.

Enterprise mobility management (EMM) is the method of safeguarding an enterprise’s data on user’s mobile devices, whether employee-owned or company-issued. EMM solutions usually include a comprehensive suite of services to keep an organization’s intellectual property and client personally identifiable information (PII) secure and safe while incorporating other enterprise IT systems and applications to provide a broad range of corporate functionality.

EMM solutions vary broadly from organization to organization. Some are dedicated to safeguarding precise applications, and others try to completely protect or lock down worker devices, restraining applications that can be installed to erase applications and data if a device is misplaced or stolen. EMM has advanced over the past years from a strictly mobile device focus to allowing mobility in a broader sense, including MacOS laptops, Windows and tablets, access management, and improving the employee experience (UX) for mobile applications and devices. For instance,

• As per the survey, 67% of workers use BYOD devices at the office premises. These devices allow consumers to spend an additional two hours daily on work-related responsibilities.

Impact of Generative AI

Increasing Adoption of Generative AI in EMM Systems to Drive Market Growth

Generative AI can significantly impact enterprise mobility management by streamlining processes, such as automating app development, improving user experience through personalized recommendations, and enhancing security measures with AI-generated threat detection and response. It can also help in data analysis for better decision-making and optimizing resource allocation in mobility management. It can analyze vast amounts of data on mobile device usage patterns, network activity, and application behavior. For instance,

• According to Salesforce’s research, most C-suite leaders (83%) state they know how to practice generative AI while protecting data securely, which is linked to only 29% of different contributors.

This analysis can help identify real-time anomalies and potential security threats, allowing EMM systems to take preventive actions such as blocking suspicious activities or isolating compromised devices. Thus, this factor boosts the market growth.

Enterprise Mobility Management Market Trends

Increasing Number of Mobile Devices Drives the Adoption of EMM Solutions

The rising number of mobile devices globally drives the enterprise mobility market. Enterprise mobility solutions allow IT teams and admin to manage their devices through several platforms. Customers can enter the business data from a unique console. There is a growing implementation of cloud-based enterprise mobility solutions that offer scalability, flexibility, operational efficiency, and affordability. Mobile application management, a key component of the EMM market, allows management to use just the applications, not the entire device. The growing number of cyber-attacks on individual devices and business-sensitive data also increases the demand for EMM solutions. Therefore, this factor is expected to drive the growth of the global enterprise mobility management market.

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Enterprise Mobility Management Market Growth Factors

Increasing Trend of Working from Home due to the COVID-19 Pandemic Drives the Adoption of Enterprise Mobility Management Solutions

With the COVID-19 pandemic, more businesses are implementing remote work practices. The demand for mobility in the current workforce is on the rise, mainly due to the impact of the COVID-19 pandemic that is driving the shift to remote working. The implementation of EMM solutions is increasing as these solutions allow enterprises to update, control, and even wipe data off devices from a distance. Remote workers and mobile device management (MDM) are more significant than ever in 2020’s pandemic reality. Unmanaged distant endpoints are a major risk to a business’s cybersecurity posture. Furthermore, enterprises have expended great sums of money over the previous numerous months rolling out more robust mobile devices and VPN solutions for workers to implement their jobs distantly, while security has taken a backseat to these greater efforts to keep workforces engaged and productive. Therefore, this factor drives the enterprise mobility management market growth.

RESTRAINING FACTORS

Higher Cost of Implementing EMM Solutions among Organizations May Hinder Market Growth

Vendors that bid on enterprise mobility management solutions are unable to customize the solution to meet detailed business requirements. Organizations often complain about the incapability of the EMM solution to address agility and flexibility with multi-user networks. Every business has diverse security needs for mobile devices that gain access to the corporate network. Dealers face numerous challenges while incorporating EMM into an organization’s security and management workflows and controls. However, the right EMM solution can enhance efficiency and security, letting management control and monitor systems from a single access point. Every enterprise is different with changing business necessities, and understanding what an organization requires is enormously challenging. Since the requirements of every company would vary, the execution of EMM solutions should also be dissimilar for a constant end-user experience. Therefore, these factors slow down the market growth.

Enterprise Mobility Management Market Segmentation Analysis

By Component Analysis

Rising Security to Secure Corporate Data and Usage of BYOD among Organizations to Propel MDM Segment Growth

On the basis of component, the market is categorized into MDM, MAM, MCM, identity & access management, and mobile expense management.

The MDM segment dominates the market by capturing the highest market share. These solutions include remotely controlling tablets and phones to complete jobs. It focuses specifically on managing and securing the mobile devices themselves. Increasing need for security to secure corporate data and BYOD usage among companies is essential to drive segment growth.

Moreover, the identity & access management segment is projected to grow at the highest CAGR during the forecast period. It includes multi-factor authentication and single sign-on features to strengthen login security and streamlined access for authorized users. Moreover, it allows for assigning specific permissions to users and applications, ensuring sensitive data is only accessible to those who need it. Thus, this factor boosts the growth of the segment.

By Enterprise Type Analysis

Increasing Security & Surveillance in EMM Applications to Boost Large Enterprises Segment Growth

On the basis of the enterprise type, the market is categorized into large enterprises and SMEs.

The large enterprises segment dominates the market with the maximum global enterprise mobility management market share. With the growing use of advanced technologies, these enterprises face various risks, such as data breaches and hacking. Large enterprises must fortify the safety of their mobile devices to avoid any important data and financial losses due to cyber-attacks. With the upsurge in implementing the work-from-home policy, using individual devices and unspecified networks poses a security threat to large enterprises. Therefore, this factor promotes the market growth.

Furthermore, the SMEs segment is expected to grow at the highest CAGR during the forecast period. These businesses are vulnerable to cyber-attacks due to low safety and budget constraints. However, the ability of low-cost EMM solutions and important permeation by market players is anticipated to hasten the implementation of mobility solutions in SMEs in the forecast period. Therefore, these factors play a crucial role in driving the market growth.

By Deployment Analysis

Growing Benefits of Cloud Technology to Propel Cloud-based Segment Expansion

On the basis of the application, the market is categorized into on-premises and cloud-based.

The cloud-based segment dominates the market with the maximum market share. The segment's growth is due to its several benefits, such as centralized data security and improved flexibility in various EMM operations, including mobile device safety, provisioning, and application management. This deployment aids end-user corporations in eliminating the expenses incurred on dedicated software and hardware. Thus, this factor promotes the market growth.

Furthermore, the on-premises segment is anticipated to grow at the highest CAGR during the forecast period. The segment offers business owners total control over the system, such as upgrades, security, and maintenance, supporting the industry trend. Furthermore, on-premise deployments are fortified with advanced security features that assist organizations in complying with several government regulations. Therefore, these factors play a vital role in driving the market growth.

By Industry Analysis

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Rising Penetration of EMM Solutions among BFSI Sector Drives the Segmental Growth

On the basis of the industry, the market is categorized into BFSI, retail & ecommerce, healthcare & lifesciences, IT & telecom, manufacturing, transportation & logistics, travel & hospitality, and others.

The BFSI segment held a larger market share in 2023. The shift toward internet services, digitization, and global transactions has demanded rapid and efficient solutions. BFSI has evolved from necessitating customers to visit physical locations to becoming institutions that reach clients in their homes. The BFSI sector holds clients' critical financial and personal data, which is utilized to deliver services. Financial institutions are embracing up-to-date approaches such as the Zero Trust model to improve cybersecurity, which can reinforce their complete security posture. Thus, the adoption of enterprise mobility solutions in the BFSI sector has been mainly driven by the imperative to meet safety compliance requirements. Hence, this factor boosts the market growth.

Moreover, the retail & ecommerce segment is anticipated to grow at the highest CAGR during the forecast period. The penetration of e-commerce industry and the extensive rise in online shopping activities drive the demand for enterprise mobility management solutions in the retail sector. The growth in retail mobile devices, such as POS terminals and kiosks is forcing retailers to improve these devices' digital security to defend serious business data, supporting segment growth. Thus, this factor promotes market growth.

REGIONAL INSIGHTS

In terms of region, the global market is studied across North America, South America, Europe, the Middle East & Africa, and Asia Pacific. They are further segmented into countries.

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North America holds the largest share of the market. The region has multiple enterprise mobility management vendors, including IBM, Citrix, Microsoft, and ManageEngine, who bid on EMM services and solutions. These businesses target higher revenues and corporate expansions due to the robust competition across the North American region. Organizations in this region focus on improvements to keep up with the modern technologies in the market. In this region, industries, including healthcare, retail, BFSI, and life sciences, implement EMM solutions due to various benefits, such as effective management of day-to-day transactions in the BFSI vertical, enhanced supply chain management process, and improved ability of healthcare machines to track patient health. For instance,

• By 2029, 5G is projected to become the leading mobile technology, with connections increasing over the next two years. Therefore, the enterprise mobility management industry is functioning vigorously to achieve the promise of 5G.


• Asian port workers have set up local 5G networks to present automation and intelligence to innovative and existing terminals. Thus, these factors promote the market growth in the region.

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Asia Pacific is anticipated to witness the highest growth in terms of CAGR during the forecast period. This growth is attributed to the growing digitization and increasing penetration of mobile devices, which is anticipated to be the major factor driving demand in the regional market. Furthermore, the rising number of SMEs and their importance on BYOD policies drive the sales of EMM solutions in the region. The governments of various countries, including South Korea, India, China, and Australia, are digitalizing the complete infrastructure, which is anticipated to create robust opportunities for the EMM market in the region during the forecast period.

Europe is projected to exhibit steady growth during the forecast period as businesses within the industry strongly emphasize making advanced enterprise mobility solutions. Enterprise mobility dealers constantly identify enterprise needs and craft solutions tailored to the business environment. This trend is estimated to meet the increasing demand from enterprises for enterprise mobility solutions to defend the security of their IT infrastructure. Thus, this factor boosts the market growth.

Similarly, South America is showing substantial growth in the market due to the increasing adoption of smartphones and internet penetration. More people in South America have access to smartphones and the internet, creating a foundation for mobile work.

Moreover, the Middle East & Africa (MEA) market is expected to grow in the coming years due to increased investment and government funding for digitization.

KEY INDUSTRY PLAYERS

Market Players to Adopt Merger & Acquisition Strategies to Expand Their Operations

Prominent firms in the market are expanding their global presence by launching specialized solutions suitable to specific sectors. These key players are forming strategic partnerships and are taking over local businesses to build a robust foothold in different regions. These players in the market are focusing on generative effective marketing strategies and new solutions development for maintaining and increasing their market share. The increasing demand for enterprise mobility management solutions is anticipated to generate many opportunities for the players competing in the market.

List of Top Enterprise Mobility Management Companies:

• CISCO Systems, Inc. (U.S.)


• SAP (Germany)


• Broadcom, Inc. (U.S.)


• Apptec Gmbh (Germany)


• Vmware, Inc. (U.S.)


• Citrix Systems (U.S.)


• Ivanti (U.S.)


• IBM Corporation (U.S.)


• Microsoft Corporation (U.S.)


• Zoho Corporation Pvt Ltd. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• November 2023: Broadcom Inc. announced its acquisition with VMware. The acquisition offers services to update and optimize edge and cloud environments, including VMware Tanzu to aid in quickening the distribution of applications, Advanced Security services and Application Networking, and VMware Software-Defined Edge for Telco and creativity edges.


• October 2023: Deloitte announced it is deliberately increasing its practices for the SAP Business Technology Platform with Generative AI to deliver solutions and services focused on outcomes and customer value. These applications and productivity tools are concentrated on proprietary functional and industry content with Deloitte’s Trustworthy AI™ framework, handling Artificial Intelligence (AI) risks, including hallucinations, and improving consumer confidence and trust.


• August 2023: Siemens AG has declared a partnership with Heliox, serving e-truck and e-bus fleets and traveler vehicles. The acquisition enhances value to the fast-growing eMobility charging industry, primarily in North America and Europe, while improving competencies in power electronics.


• January 2023: Microsoft Corporation announced the acquisition of Fungible Inc. to accelerate storage performance and networking in data centers with higher-efficiency, low-power data processing units. The firm's acquisition enhances various technologies and offerings, including improving latency, offloading, optimizing energy efficiency, growing data center server density, and decreasing costs.


• September 2022: Evergreen Coast Capital and Vista Equity Partners declared the transaction to procure Citrix Systems and syndicate it with TIBCO Software. The platform enlarges and extends relationships with valued consumers and partners, drives the impending mission-critical cloud software solutions, and provides long-term value for all our stakeholders.

REPORT COVERAGE

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The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

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