Europe Alkaline Battery Market Size, Share & Industry Analysis, By Product (Primary and Secondary), By Size (AA, AAA, 9 Volts, and Others), By Application (Remote Control, Consumer Electronics, Toys & Radios, and Others), and Regional Forecast, 2024-2032

The Europe alkaline battery market size was valued at USD 1.49 billion in 2023. The market is projected to grow from USD 1.50 billion in 2024 to USD 1.89 billion by 2032, exhibiting a CAGR of 2.98% during the forecast period.

Alkaline batteries are type of batteries with zinc and manganese dioxide as electrodes. These batteries have a steady voltage that offers better energy density and leakage resistance. The increasing demand and utilization of consumer electronics, such as remote controls, toys, and portable audio devices, among others, and the presence of a population with high disposable income in Europe are leading the growth of the market. These devices regularly require reliable and long-lasting power sources; which alkaline batteries provide. The surge in disposable income has increased consumer spending, enabling them to purchase a range of battery-powered devices and driving market expansion.

Global health emergencies such as the COVID-19 pandemic affected the manufacturing and trade potential worldwide. Almost all regions experienced an unforeseen rise in the number of affected people since the onset. Disruption in supply chain, reduced adoption of consumer electronics etc. negatively impacted the market growth.

Europe Alkaline Battery Market Trends

Adoption of Battery-based Devices in the Healthcare Sector will Create New Opportunities in the Market

Medical and hospitals are adapting different electrical devices for the betterment of patient health. This device requires a long and effective source of power and an alkaline battery plays a crucial role. In emergencies, medical devices must run continually, and hence, alkaline batteries are preferred as they hold much power. The rising use of electrical equipment in medical and hospitals is creating a positive impact on alkaline batteries. Some of the common uses in healthcare setups include pumps, diagnostic equipment, defibrillators, otoscopes, ophthalmoscopes, dictation machines, pen lights, glucometers, flashlights, and telemetry devices.

For instance, Energizer offers Energizer® Industrial Alkaline Batteries, which can be used in healthcare devices such as BP monitors, pulse oximeters, infusion pumps, and others. The rising development of medical devices that run on batteries will boost the market growth. It is expected that technological advancements in battery technology regarding their operating capacity will also create new opportunities in the market.

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Europe Alkaline Battery Market Growth Factors

Wide Application across Consumer Electronics to Boost the Market

Consumer electronics is one of the finest sectors that is growing continuously in the global market. Europe plays an important role in consumer electronics, which is directly linked to alkaline batteries. The batteries are an essential energy source for the battery-based electronic devices.

Furthermore, Europe is one of the regions which has more countries and a wide population. Having more consumers in the region is also one of the major aspects fueling the market growth. Extensive applications across consumer electronics, such as clocks, digital cameras, toys, flashlights, calculators, and smoke alarms, are driving the demand for primary alkaline batteries. As per the case studies of different electronic product groups, global sales of consumer electronics are hopping from approximately USD 473.2 billion in 2020 to a forecasted approx. USD 540 billion in 2030. It will positively affect the alkaline battery market as these batteries are consumed more by this application.

Governments' focus on better energy distribution is driving the electronics market. Alkaline batteries have become essential parts that are used on a daily basis. These are the better sources of energy that play a crucial role in energy distribution. In addition, modernization and technological advancement in different products will drive the market for primary batteries. All these factors are currently boosting the market growth for alkaline batteries. The market will continue to develop owing to the rising demand for consumer electronic devices.

Several Advantageous Factors to Consumers Will Drive Market Growth

Alkaline batteries come with several advantages that influence the consumer's perception. One of the major benefits is that alkaline batteries are cost-effective. Consumers are more inclined toward cheaper batteries that can last long at the same time. This factor makes the battery business more attractive to investors. Hence, manufacturers are developing better product portfolios for everyday consumers along with the technological developments.

For instance, in September 2023, Urban Electric, a lighting manufacturer, delivered the first rechargeable alkaline battery system in the European region to its zinc provider EverZinc. Belgian-based energy services firm Enersol was selected for system deployment and commissioning.

Secondly, the durability of these batteries is greater than that of the alternative battery, which makes them ideal for consumers who are more active in outdoor activities. Flashlights, portable devices, remotes, and other electronic devices actively require alkaline batteries. Hence, the durability of the battery becomes one of the major factors. In addition, small size and long life cycle will drive the alkaline battery demand over the forecast period.

The market is one of the fastest-growing sectors driven by product use in different applications is expected to be on the higher side in the upcoming decades due to the rising applications and battery advantages. All the above factors are set to drive the growth of the market.

RESTRAINING FACTORS

Availability of Alternative Battery Type May Hinder the Market Growth

Alkaline batteries are mostly disposable, but they can release toxic chemical materials that are harmful to humanity. In addition, these batteries are not rechargeable and hence are not for the long run. An alternative battery type that can be rechargeable is trending more nowadays. Growing adoption of rechargeable batteries are anticipated to hinder market growth in Europe development.

In May 2022, Pine Gate Renewables, a solar power developer, entered a contract with Urban Electric Power for rechargeable zinc-alkaline batteries of 4500 MWh for the following five years. The type of battery is expected to stretch the utility to a cheaper energy storage solution with no thermal runaway fire risk. Hence such developments are expected to support growth of the alkaline battery market.

Consumers are more inclined toward rechargeable batteries due to their reusable factor. Hence, the market for non-rechargeable batteries has not grown exponentially. The benefits of rechargeable batteries to the consumers are noticeable. These batteries are cost-effective, have the ultimate quick charging device, and reduce waste. In addition, as per product manufacturers, the usage of rechargeable batteries leads to lesser water pollution, air pollution, air acidification, and global warming. All these factors may negatively impact the market growth.

Europe Alkaline Battery Market Segmentation Analysis

By Product Analysis

Primary Segment Dominates Driven by a Significant Demand for Consumer Electronics

On the basis of product, the Europe alkaline battery market is segmented into primary and secondary.

The Europe alkaline battery market share is dominated by primary segment owing to a significant demand for consumer electronics such as remote controls, toys, flashlights, clocks, and others, which predominantly use primary alkaline batteries.

The growth of the secondary alkaline batteries segment is associated to its applicability in various commercial applications such as heavy-duty industrial applications, railway signaling, mining vehicles, material handling trucks, and diesel engine starting etc.

By Size Analysis

AA Batteries Segment Accounted For the Highest Share Owing to their Wide Adoption in Various Applications

Based on size, the Europe alkaline battery market is segregated into AA, AAA, 9 volts, and others.

The AA batteries segment holds a dominant share in the market owing to their versatility and compatibility with a diverse range of devices such as remote controls, toys, flashlights, and others. AA batteries also have a relatively long shelf life and can provide consistent power output for moderate to high-drain devices, leading to a higher market share.

The 9-volt batteries segment accounted for a significant share owing to their use in specific electronic devices that require unique voltage specifications. They are primarily used in devices that require higher voltage outputs, such as smoke detectors, alarm clocks, and others.

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By Application Analysis

Growing Adoption of Electronic Devices Anticipated to Support Growth of Remote Controls Segment in the Market

Based on application, the Europe alkaline battery market can be segmented into remote controls, consumer electronics, toys & radios, and others.

The remote controls segment holds the largest share in the market owing to the rising development of electronic devices such as televisions, fans, air conditioners, and others, configured with remote control technology. The increasing disposable income among the population of countries is also proliferating the demand for alkaline batteries for remote controls.

The consumer electronics segment is growing at the fastest rate in the market due to the growing sales of devices such as Bluetooth-configured mice & keyboards, digital cameras, handheld gaming devices, flashlights, and others.

REGIONAL INSIGHTS

The Europe alkaline battery market is divided into Germany, the Netherlands, Belgium, Luxembourg, Sweden, Norway, Denmark, Finland, the U.K., and the Rest of Europe.

The European Union highly emphasizes environmental issues. Along with the regional governments, the European Union has been implementing stringent regulations aimed at reducing environmental impact by encouraging the use of batteries with lower toxicity levels. For instance, beginning in July 2024, manufacturers supplying batteries to the EU market will be required to disclose the CO2 footprint of their products, covering the entire lifecycle from material extraction to production and recycling. This data will be used to establish a maximum CO2 threshold for batteries, which will come into effect in July 2027. Alkaline batteries, which are less harmful than other types such as lead-acid batteries, are getting significant traction in the region, subsequently fueling the Europe alkaline battery market growth.

Germany holds the major share in the market owing to the increasing sales of consumer electronics contributed by the expansion of residential and commercial sectors. The rise in sales of televisions, air conditioners, and other remote-controlled appliances has been fueling the demand for alkaline batteries. The replacement sector also propels the demand owing to the degradation of alkaline batteries from the applied areas like remote controls, toys, flashlights, etc.

KEY INDUSTRY PLAYERS

Key Market Players Are Investing to Develop a Strong Product Portfolio

The Europe alkaline battery market players are focused on investments. Besides this, leading market players, such as Duracell Inc., Energizer Holdings, Toshiba, and others are focused on a strong product portfolio. These key players and many others are influencing the competitive landscape of the market. For instance, in July 2022, a research team at The Hong Kong University of Science and Technology (HKUST) created a new electrode design that enables the recharge-ability of alkaline zinc batteries. The team developed nanoporous zinc metal electrode that stabilizes the electrochemical transition between zinc and zinc oxide, and turns an alkaline zinc-air coin cell into a rechargeable battery stable for over 80 hours

LIST OF TOP EUROPE ALKALINE BATTERY COMPANIES:

• Duracell Inc. (U.S.)


• Energizer Holdings (U.S.)


• Camelion Batteries GmbH (Germany)


• Gold Peak Technology Group Ltd (Hong Kong)


• GPB International Limited (Germany)


• Sony (Japan)


• Maxell Ltd (Japan)


• Toshiba International Corp (Japan)


• FDK Corporation (Japan)


• Panasonic Corporation (Japan)

KEY INDUSTRY DEVELOPMENTS:

• In August 2023, The European Union introduced the Batteries Regulations law. This law directs companies to recognize, avert, and address social and environmental risks related to the sourcing, manufacturing, and trading of raw materials such as lithium, cobalt, nickel, and natural graphite contained in their batteries.   


• In July 2022, Duracell announced the launch of Coppertop AA/AAA batteries, which now contain Duracell's new Power Boost ingredients. The brand's best alkaline batteries, Duracell Optimum, are made with 4x the patented Power Boost Ingredients vs. Copper tip with AA/AAA batteries to power all of the then summer's outdoor adventures, from mild to extreme. The new Duracell batteries with Power Boost ingredients may provide more power or longer life in some devices compared to older Coppertop batteries in many devices.


• In May 2022, Urban Electric Power and Pine Gate Renewables signed a MoU (Memorandum of Understanding), where the former would supply an initial 4,550 MWh of its rechargeable zinc alkaline batteries to the latter for their expanding pipeline of standalone and solar-coupled energy storage projects in the U.S.


• In February 2022, Duracell Inc. signed a multi-year partnership with Williams Racing that would help them create high-profile marketing initiatives, including a major TV commercial, esports, and on-the-ground activation, and reach larger audiences.   


• In the May 2022, Urban Electric Power successfully launched a rechargeable Zinc Alkaline Battery to market after having worked for a long time. In addition, Urban Electric Power's (UEP) products and zinc batteries have been claimed to be ready for instant market placement with a solid supply chain and sustainability benefits. Rechargeable zinc manganese dioxide batteries are built on familiar household AA alkaline cells.

REPORT COVERAGE

The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/application types, and leading applications of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

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Report Scope & Segmentation