Eyelashes Enhancing Agents Market Size, Share and Analysis by Type (Curling, Lengthening, Volumizing, and Others), by Application (Repairing, and Nourishing), by Content (Bimatoprost, Lash-Building Serum, Skincare Ingredients, and Others [Herbal Remedy, Isopropyl Cloprostenate, Enhancer Serum]) and Regional Forecast, 2024-2032

Women typically prefer eye products over other types of beauty and skin care products. Eyelashes enhancing agents are products which are applied to eyelashes to strengthen and enhance their growth. They contain a variety of ingredients such as castor oil, biotin, peptides, panthenol, and sodium hyaluronate that helps in the growth and nourishment of lashes. The rising instances of eye diseases such as blepharitis, which causes eye inflammation and affects eyelash growth, is positively influencing the demand for eyelash enhancing agents worldwide. The increasing consumer awareness regarding the side effects associated with chemical formulations in cosmetics is expected to favor market growth.

There are several temporary lash-lengthening options commercially available, ranging from mascaras to false eyelashes. The increasingly availability of eyelash-growth serums across retail stores and online platforms is favoring market expansion. Furthermore, the popularity of eyelashes enhancing agents is rising as consumers are increasingly adopting the product to transform dull, sparse, and brittle eyelashes into attractive and long eyelashes.

Impact of COVID-19 on Eyelashes Enhancing Agents Market

The eyelashes enhancing agents market is being negatively impacted by the novel COVID-19 pandemic causing severe disruptions and delays in supply chain operations. Governments across countries imposed strict lockdowns, most notably throughout 2020, which caused massive disruptions across all stages of the supply chain. Additionally, trade-barriers across countries are hampering product demand while delaying supply worldwide. Supply chain disruptions caused by the COVID-19 crisis is forcing manufacturers to acquire low-cost input material, given the temporary closures of manufacturing plants. Virtual consultation by healthcare professionals is expected to become a common practice during the post-pandemic phase. In this respect, the concept of ‘digital health’ will gain traction in the coming years as advancements in telehealth translates into evolution of healthcare.

Regional Analysis

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North America accounted for the most significant market share in 2020 and is expected to continue its growth trajectory in the coming years. Leading market players continue to increase consumer awareness regarding the availability and benefits of a wide variety of eyelashes enhancing agents. Moreover, the increasing focus of various research institutions on research and development (R&D) to develop new and advanced eyelashes enhancing agents is favoring regional growth. Middle East & Africa holds the least significant market share owing to the lack of medical and healthcare facilities across countries. Middle Eastern countries such as Kuwait and Qatar are focusing on boosting the growth of the healthcare and cosmetic sectors, which in turn, is likely to fuel the demand for eyelashes enhancing agents within the region in the coming years.

Key Players Covered

The rising instances of new product launches by numerous pharmaceutical & biotechnology companies worldwide is contributing to the market’s attractiveness. Moreover, the expansion of product portfolios and the development of effective eyelash enhancing products based on novel nanotechnology, which improves skin penetration, stability and entrapment efficiency, are expected to increase product adoption throughout the forecast timeframe.

List of Key Market Player Covered

• Procter & Gamble (Ohio, United States)


• L’Oréal S.A (Clinchy, France)


• AbbVie Inc. (Illinois, United States)


• The Estee Lauder Companies Inc. (New York, United States)


• Shiseido Company, Limited (Tokyo, Japan)


• Grande Cosmetics, LLC (NY, United States)


• Athena Cosmetics, Inc. (Ventura, United States)


• Beauty Essentials LLC (Utah, United States)


• SkinGen International Inc. (Seminole, United States)


• Skin Research laboratories (CA, United States)

Eyelashes Enhancing Agents Market Segmentation Analysis

Analysis by Type

The curling segment is expected to witness the fastest growth rate over the forecasted period. Women continue to rely heavily on makeup or cosmetics to enhance the appearance of their eyelashes. The concept of curling is regarded as an effective way to have the eyelashes more lifted and curled and uses the technique of pressing and positioning lashes upward. Curling is a popular technique worldwide as it gives the illusion of bigger and brighter eyes. Various eyelash agents such as serum with vitamins, minerals, polypeptides, and botanicals further enhance the attractiveness of eyelashes and give curls to lashes with higher efficacy.

Analysis by Application

The repairing segment holds the largest share in the global eyelashes enhancing market. The extended use of eyelash extensions, waterproof mascara, and other products with potential side effects can damage eyelashes. Furthermore, physical injuries such as burns, wounds, and accidents can cause eyelashes and brows to be damaged. Similarly, certain medications such as anti-clotting agents and thyroid-balancing agents can induce madarosis, which causes loss of eyelashes and eyebrows. Eyelash enhancing agents that are intended to repair act as a solution for such damages to the eyelashes.

Analysis by Content

Based on content, lash-building serums segment accounts for the largest market share in the eyelashes enhancing agents market. The lash-building serums contain vitamins which generate nutrients to extend the growth of eyelashes and repair the damage caused by other chemical formulas. On the contrary, using mascara and other eye products tend to dry out the lashes and can affect their quality and strength. Lash serums are growth-stimulating formulas that promote lash growth. Serums help to improve the health of natural hair glands. They contain conditioning peptides and fatty acids that strengthen and promote lash growth. Lash-building serums are also known to increase the Telogen Phase of the hair cycle (hair loss phase).

Key Developments

• In January 2021, Athena Cosmetics, Inc., a US-based cosmetics company, launched a new line of eyelash serums designed to add natural curl to lashes.


• In May 2019, Shisedo, a Japanese-based cosmetics company, entered into a 3-year agreement with A.S. Watson, a Hong Kong-based health & beauty retailer, to enhance and co-develop beauty innovations.