Fragrance Packaging Market Size, Share, and Industry Analysis By Material (Glass, Plastic, Metal, and Others), By Type (Perfume, Deodorant, and Others), By Product Type (Bottles, Aerosol Cans, Tube & Roll-ons, Droppers & Pumps, and Others), and Regional Forecast, 2024-2032

The global fragrance packaging market is witnessing considerable expansion globally, with a significant CAGR anticipated throughout the forecast period extending to 2032. Packaging of the fragrances is crucial as it prevents the solution from contact with the air, moisture, and other environmental particles and protects the aroma and fragrance. Packaging used in the fragrance industry offers a visual representation of perfumes, which attracts customers and increases the customer base, driving the growth of the fragrance packaging market. Furthermore, the increasing demand for personal care products is also contributing to the growth of this market.

• For instance, according to the International Fragrance Association, the fragrance industry generates a revenue of around USD 7.68 billion globally, which gradually increases with every passing year. The booming fragrance industry is generating demand for fragrance packaging.

The look and feel of packaging are significant factors due to rapid growth in the production and consumption of these products. The evolving preferences of consumers for personalized and premium packaging are leading to innovation in fragrance packaging. Hence, brands are responding to this demand by offering aesthetic and unique packaging designs. Therefore, manufacturers are focusing on improved packaging solutions that give consumers a premium feel at minimum cost. Thus, the customizability and personal touch given to the packaging are enhancing the growth of the fragrance packaging market. The high demand for pocket perfumes and easy-to-carry perfumes is driving the growth of this market.

Glass bottles give premium and luxurious visuals to the packaging. However, these bottles are prone to breakage during transit, which can cause a spill of fragrances, hampering the growth of this market. Furthermore, the stringent regulations imposed by the government for recyclable and sustainable plastic packaging are also impeding the growth of the fragrance packaging market. However, the use of PCR content and recyclable plastic in the packaging is positively impacting the market growth.

IMPACT OF COVID-19 ON THE FRAGRANCE PACKAGING MARKET

The COVID-19 pandemic impacted several economies across the globe. Most industries have seen negative and declining demands due to the unavailability of raw materials and shortage of the workforce. The fragrance packaging market also faced negative demand as people were much more concerned about their health rather than their appearance. However, post-pandemic, this market recorded positive growth due to the exponential growth of the e-commerce sector.

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Fragrance Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Fragrance Packaging Industry


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Fragrance Packaging Market

SEGMENTATION

ANALYSIS BY MATERIAL

Based on material, the market is segmented into glass, plastic, metal, and others. The glass segment dominates the fragrance packaging market. The premium look of packaging, durability, sustainability, and ability of glass to protect the fragrance is boosting the segment growth.

ANALYSIS BY TYPE

Based on type, the market is segmented into perfume, deodorant, and others. The perfume segment leads the fragrance packaging market. The inclination of the youth toward their appearance and increasing personal health concerns is driving the segment growth.

ANALYSIS BY PACKAGING TYPE

Based on capacity, the market is segmented into bottles, aerosol cans, tube & roll-ons, droppers & pumps, and others. The bottle segment leads the fragrance packaging market. The bottles are the preferred choice of manufacturers due to their durability, aesthetic appeal, and the ability to deliver a premium look.

REGIONAL ANALYSIS

The fragrance packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe is the dominating region of the fragrance packaging market. The well-established fragrance market and the export of perfumes throughout the world are enhancing the growth of this region.

North America is the second dominating region of this market. The adoption of the luxurious lifestyle and consciousness about visual appearance is driving the growth of this region. Asia Pacific is the fastest-growing region of this market. The increasing income of the people has raised their living standards, driving the demand for the personal care industry, boosting the fragrance packaging market expansion in the region. Latin America is growing at a significant rate due to the increasing frequency of perfume usage. The Middle East & African region is anticipated to grow at a moderate rate due to the expanding personal care industry.

KEY PLAYERS COVERED

• Gerresheimer AG


• VERESCENCE


• Albea S.A.


• PGP Glass


• Quadpack


• Coverpla S.A.


• CCL Container (Hermitage) Inc.


• General Converting Inc.


• Trivium Packaging


• VETROELITE SRL


• AptarGroup Inc.

KEY INDUSTRY DEVELOPMENTS

• In January 2023, Dow collaborated with LVMH Beauty to accelerate the use of sustainable packaging across LVMH’s perfume and cosmetic products. This collaboration would enable both bio-based and circular plastics to be integrated into several of the beauty multinational’s product applications without compromising the functionality or quality of the packaging.


• In May 2022, Gerresheimer significantly ramped up its plastic and glass production capacities in India. A new modern plant to produce high-quality plastic containers and closures would help the company gain a larger customer base.


• In May 2021, Grove Collaborative expanded its portfolio by launching its first-ever 100% plastic-free Deodorant and Body Care refill system. The launch would help the company achieve its goal of becoming 100% plastic-free by 2025.