Fruit-flavoured Soft Drink Market Size, Share & Industry Analysis, By Flavour (Orange, Mango, Others), By Form (Carbonated, Non-carbonated), By Distribution Channel (Hypermarkets/Supermarkets, Retail Stores, Online Retail Stores, Others) and Regional Forecast, 2024-2032

The rapidly increasing demand for fruit flavoured craft beverages is anticipated to drive the global fruit-flavoured soft drink market. Craft soft drinks offer great flavour experiences, with the innovative combination of fruits, spices and herbs, with the naturally sweetened and supreme ingredient trends. Fruit flavoured Craft soft drink is a healthy alternative to a regular carbonated soft drink.

The prominent players operating in the global fruit-flavoured soft drink market are embarking upon new product launches with low-calorie content to attract consumer attention. For instance, in March 2018, Tropicana Products Inc. announced the launch of Tropicana Kids, which is made of 45% real fruit blend and rest filtered water with no added colour and sweetener. 

The increasing popularity of non-carbonated fruit flavoured soft drinks among consumers owing to its refreshing taste and health-benefitting attributes is anticipated to drive this market. Consumers seeking no artificial flavour, low-in-sugar, and natural sugar containing beverages, are stared to gravitate towards various healthier beverages options. The increasing number of healthier beverages options along with the easy availability of the product is anticipated to drive the global fruit-flavoured soft drink market. For instance, in May 2019, ITC Foods has expanded its product portfolio by the launch of premium quality fruit blends in three different fruit flavours with no preservatives claim. The new product is available in the retail market as well as on various e-commerce platforms. The players operating in the global fruit-flavoured soft drink market are intensively focusing on packaging innovations for the easy uses of the product. For instance, in June 2018, Thimonnier innovated and created a new beverage packaging solution, STRAAP, an eco-friendly packaging for beverages without any straw or cap. The volume of the innovative packaging is reduced to its product content and therefore it required a minimum of packaging material.

Key Market Driver -

Proliferating Demand for Non-carbonated Fruit Flavored Soft Drinks

Key Market Restraint -

Stringent Rules and Regulations about the Sugar Sweetened Beverages

The consumption of sugar-sweetened beverages (SSB) is a primary cause of increasing obesity rates all across the globe. The stringent rules and regulations about the addition of sugar in beverages are anticipated to hamper the growth of this market. Furthermore, in the face of the growing threat of regulatory action on sugar-sweetened beverages, multinational beverage companies are investing in the formulation of artificially sweetened beverages, as a healthy alternative to SSB’s. 

Key Players Covered:

The prominent players operating in the global fruit-flavoured soft drink market are PepsiCo, Monster Energy Company, Red Bull Inc., The Coca-Cola Company, Dabur India Ltd., Keurig Dr Pepper, Danone S.A. Arizona Beverages USA, Britvic PLC, Hydro One Beverages, and Others.

The orange flavoured soft drink is anticipated to witness considerable growth in global fruit-based soft drink market. The health benefits associated with the citrus fruits family and high popularity of orange flavour among various age group are anticipated to boost the demand for orange flavoured soft drinks. Moreover, prominent players operating in the market are inclining towards launching orange flavoured beverages realizing their high desirability among consumers. For instance, in March 2016, Red Bull North America Inc. announced the launch of Red Bull Orange Edition. The citrus-flavoured orange drink joins three other flavours in the Red Bull Editions line. Furthermore, the increasing popularity of mango flavour among consumers, especially the children and youth due to its unique and refreshing taste is anticipated to drive the mango flavoured soft drinks market during the foreseeable years.

The carbonated soft drink segment is anticipated to hold a considerable share in the global fruit-based soft drink market followed by non-carbonated beverages. The innovation and inventions in carbonated beverages such as the utilization of craft soft drinks are anticipated to drive the carbonated beverages market in forthcoming years. The new product launches by the key players is expected to boost the demand for carbonated beverages. For instance, in July 2016, Dabur India Ltd. launched fruit-based carbonated beverages in nine different variants. The availability of low-calorie and sugar-free non-carbonated beverages in the market is anticipated to drive the fruit-flavoured non-carbonated soft drink market.

The Hypermarket/Supermarket segment is anticipated to hold the largest share in the global fruit-based soft drink market followed by the e-commerce portals. The heavy discounts offered by hypermarkets to attract the consumers and the well-organised shelves are anticipated to boost the sales of the product through hypermarket/supermarkets. The Cash-On-Delivery and doorstep delivery offered by the various e-commerce portals are expected to positively affect the sales of fruit flavoured soft drinks in developed as well as developing economies.

Regional Analysis:

Asia Pacific is anticipated to hold a significant share in the global fruit-flavoured soft drink market owing to the rising purchasing power of the consumers in the emerging countries such as India, China, and others.  The abundant availability of the raw material within the region is also projected to remain the constructive factor for the market growth. The increasing popularity of organic and fortified fruit-flavoured soft drinks among the consumers is expected to drive the market within this region. The innovative marketing and advertising strategies adopted by the market players is expected to increase the awareness and demand of fruit-flavoured soft drinks within the region.

North America is projected to witness considerable growth in the global fruit-flavoured soft drink market due to rising consumer preference towards natural, low-calorie and high nutritional content fruit beverages. Moreover, robust brand presence of the prominent soft drinks manufacturers, such as PepsiCo, in the region is anticipated to drive the market within the region.

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Segmentation

Key Industry Developments:

• In March 2019, Amul announced the launch of fruit blends in four different variants such as Mango, Orange, Apple, and Lychee, under the new brand name ‘Tru’.


• In August 2018, Perrier launched the peach flavored carbonated soft drink. The new product is sugar -free with zero calories and zero sweeteners, and can be considered as a delicious alternative to other sugary beverages.