Garlic Flavor Market Size, Share & Industry Analysis, By Profile (Boiled, Fried, Dehydrated, and Others), By Form (Liquid and Dry), By Category (Organic and Conventional), By Application (Household Sector, Foodservice Sector, and Industrial Sector [Condiments {Liquid Seasoning/Sauce and Others}, Dairy Products, Bakery, Processed Food and Snacks {Instant Noodle, Flavor Blends, Snacks, Ready to Eat Meals}, Beverages, and Others], and Regional Forecast, 2024-2032

The global garlic flavor market size was valued at USD 236.82 million in 2023. The market is projected to grow from USD 246.50 million in 2024 to USD 353.57 million by 2032, exhibiting a CAGR of 4.61% during the forecast period.

Garlic is considered one of the famous ingredients in kitchen pantries and is cherished for both its distinctive flavor and health advantages. Since ancient times, garlic has been utilized, especially in Indian and Egyptian cultures, and was majorly used for medical purposes. From its role as a therapeutic agent, garlic emerged as a powerhouse of flavor and is used as a seasoning in prepared dishes and snacks. A few of the popular forms of garlic which impart flavor to end products include garlic oil, powder, pastes, and flakes. This incorporation of garlic in several food cuisines improves food quality, strengthens flavor, and prolongs shelf life. Apart from providing flavors, garlic by-products hold a strong potential to boost immunity and improve cardiovascular health. Some of the leading players in the global garlic market include Givaudan, International Flavors & Fragrances, Inc., and Ajinomoto Co., Inc.

Surging demand for plant-centric products, increasing shifts in consumer preferences, and rising health consciousness are pivotal factors supporting global market growth.

MARKET DYNAMICS

Market Drivers

Growing Inclination toward Ethnic Cuisines to Propel Market Growth

The rising popularity of ethnic or multicultural cuisines that utilize garlic is a main factor responsible for the garlic-flavor market growth. In today’s era, as global cuisines become more popular, consumers seek authentic taste experiences, particularly from regions where garlic is a key ingredient. Cuisines, such as Mediterranean, Chinese, Indian, and Latin American, heavily rely on garlic, making it a crucial flavor in various dishes, such as sauces, marinades, and seasonings. Also, with globalization and increased cultural exchanges, food trends have shifted toward more diverse, multicultural offerings. Therefore, restaurants and food companies incorporate garlic into their menus and products to cater to consumers’ evolving taste preferences for these international dishes.

Expanding Processed Food Industry Boosts the Market’s Momentum

In recent times, consumers have been increasingly seeking convenient food products, owing to their busy lifestyles. The processed food industry, which includes ready-to-eat meals, snacks, and sauces, is responding to this growing demand for ready-to-eat food items. Besides, garlic is a popular ingredient in many processed foods due to its strong flavor and ability to enhance taste without the need for additional preservatives. This trend is reflected in the rising sales of products, which include garlic-flavored chips, sauces, and pre-prepared meals that incorporate garlic for flavor enhancement.

Market Restraints

Fluctuations in Raw Material Prices to Hinder Market Growth

Fluctuations in the prices of raw materials, such as garlic, directly affect the cost of producing garlic flavor products. As the price surges, it becomes expensive for the manufacturers to produce their products, raising the final value of the food ingredients. Besides, the increased price of the products impacts the consumer's purchasing power and affordability, further decreasing the product's demand. Therefore, variations in raw material prices may result in consumers seeking alternative options, leading them to delay or forgo discretionary purchases, including garlic flavored seasonings, powder, pastes, and others. These factors are further expected to lower the demand for garlic-flavor ingredients, hindering its market growth in the long run.

Market Opportunities

Evolving Partnerships and Collaborations to Fuel Product Demand

Increasing collaborations between garlic producers and food manufacturers lead to the creation of innovative garlic-based products. For example, partnerships can result in new flavor profiles or value-added products, such as garlic-infused oils, sauces, or seasonings, that attract health-conscious consumers seeking convenient cooking options. Also, partnerships with health-focused brands or organizations drive the development of garlic-flavored products marketed for their health benefits, fostering the growth of the market. In addition, strategic alliances enable companies to penetrate new geographic markets more effectively. By collaborating with local distributors or retailers, producers can leverage established networks to reach a broader audience. For instance, in September 2024, Kaho Partners, LLC, announced the formation of Global Flavors Group, a new platform aimed at acquiring and scaling a leading collection of high-quality food manufacturers that focus on authentic international cuisine.

Market Challenges

Sudden Changes in Climatic Conditions Impede the Market Potential

Another factor responsible for the dipping growth of the garlic-flavor industry is drastic fluctuations in climatic conditions. Specifically, a drop in garlic production is majorly witnessed in Asian countries due to poor rainfall, unreliable weather conditions, and cold spells. For instance, a patchy monsoon and limited rainfall during the sowing period have contributed to a dip in garlic production across India. Such scenarios ultimately fuel the prices of garlic crops. Apart from this, lack of natural manure and poor soil fertility also impact garlic sales, as well as production, further impeding the garlic flavor industry’s growth. 

GARLIC FLAVOR MARKET TRENDS

Budding Trend Toward Home Cooking to Augment Product Consumption

The trend of home cooking is in a stage of continual flux, which the COVID-19 pandemic has further intensified. Since 2020, the pandemic prompted many consumers to embrace home cooking as a means of both necessity and leisure. As people spend more time in their kitchens, they are exploring new recipes and ingredients, leading to a heightened interest in flavor-enhancing ingredients (garlic). Therefore, with more new cooks entering the kitchen, there is a growing demand for convenient garlic products, such as garlic powder, syrup, and garlic pastes. These options cater to busy individuals who still want to incorporate authentic flavors into their meals without extensive preparation. The availability of these products enhances consumer access to garlic-based flavors, further stimulating global garlic flavor market share.

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Impact of COVID-19

The novel COVID-19 pandemic adversely impacted the food supply chains, production of ingredients, and profit generation, and garlic industry was no exception. During the COVID-19 pandemic, food flavor trends shifted as people adapted to new cooking habits and health considerations. Consumers became more health-conscious, leading to an increase in demand for the flavors associated with wellness, such as garlic, ginger, and pepper, among others. Immunity-boosting ingredients and superfoods were highly sought after. Predominantly, the plant-based trend accelerated, with an increased demand for a variety of food flavors as people leaned toward more plant-based diets. However, key garlic-producing countries, such as China, faced fluctuations that disrupted availability and quality.

SEGMENTATION ANALYSIS

By Profile

Dehydrated Garlic Dominated the Market Due to Its Long Shelf Life

Based on the profile, the global market has been segregated into boiled, fried, dehydrated, and others.

The dehydrated segment clocked the highest share of the market owing to its longer shelf life compared to fresh garlic. These products can be quickly rehydrated or used directly in various culinary applications, from sauces and soups to snacks and ready-to-eat meals.

The fried garlic segment experienced the highest CAGR and is anticipated to grow at the same pace in the upcoming years. As compared to raw garlic, fried garlic has a better palatability and preserves all the beneficial properties.

Other profiles are also expected to acquire a significant share in the future, due to their flexibility in usage, adding to their attraction in household kitchens.

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By Form

Dry Form Leads the Market Owing to Its Convenience

Depending on the form, the global market is divided into dry and liquid.

The dry segment is dominating the market. Dry garlic products, including flakes, paste, and powders, are highly convenient for cooking. They can be easily used in several dishes without the need for extensive preparation. This versatility makes dry garlic a preferred choice, and it also retains many of the health benefits associated with fresh garlic, such as its anti-inflammatory and antioxidant properties.

Liquid form secured the second position in the market and is predicted to soar at a higher pace over the forecast period. Liquids, such as garlic oil, are more potent and are easy to use, thus making them one of the ideal choices for consumers.

By Category

Conventional Segment Leads the Global Market Due to Its Affordability

On the basis of category, the market is distributed into organic and conventional.

The conventional segment is leading the market owing to its high affordability and easy availability. Moreover, conventional garlic products are known for retaining the aroma and natural flavor of fresh garlic. This quality is crucial for chefs and food manufacturers who prioritize taste in their offerings. The ability to deliver authentic garlic enriched flavor enhances the attraction of conventional forms, strengthening their position in the overall market.

The organic segment emerged as the fastest-growing segment with a 5.75% CAGR. The surging health consciousness trend and increasing production of organic garlic-flavors are the prime factors promoting the segment’s growth.

By Application

Industrial Sector Dominated the Market Due to Wide Usage of Garlic Flavors

On the basis of application, the market is distributed into the household sector, foodservice sector, and industrial sector.

Out of all, the industrial sector led the market in 2023, primarily due to the vast usage of garlic-based flavors in the production of condiments, dairy items, and processed snacks. In this era, most consumers are seeking ready-to-eat food items which can add convenience to their daily diet. As a result, such factors promote the use of garlic enriched flavors across industrial sectors.

The foodservice sector observed the highest CAGR and is predicted to increase in the near term. The growing number of food chains and rising socializing culture strengthens the use of garlic-flavor in the foodservice sectors.

Garlic Flavor Market Regional Outlook

On the basis of regions, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific

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Asia Pacific leads in the global market and was valued at USD 90.87 million in 2023. The market has achieved significant growth, specifically due to rising disposable income, expansion of e-commerce platforms, increasing trade among countries, and many others. Besides, the garlic flavor products market in Asia Pacific is expanding beyond traditional food products to include a wider variety of products, such as garlic flavor powder, flakes, and plant-based garlic-flavor food items. This diversification is attracting a wider consumer net from different countries, such as China, India, Japan, and others. Apart from this, the proliferation of cloud kitchens has led to a spike in food delivery services across the Asia Pacific region. As cloud kitchens expand, they often incorporate diverse cuisines into their menus, including those that prominently feature garlic. This trend aligns with the increasing global appetite for garlic, particularly due to its flavor-enhancing properties and health benefits.

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North America

North America ranked second in the global space and is anticipated to grow to a higher extent in the coming years. In North America, changes in breakfast patterns have been significantly driving the growth of the market in countries, such as the U.S., Canada, and Mexico. There is a growing trend among consumers to prioritize health and wellness in their diets. Breakfast options that incorporate garlic-based flavor are known for their numerous health benefits, such as cardiovascular support and antioxidant properties. Besides, as lifestyles become busier, many American consumers are increasingly opting for quick breakfast options, fostering the demand for healthy and flavorful breakfast foods. This trend is particularly seen among working communities who prioritize speed and convenience in their daily routines. As per data released by the U.S. Bureau of Labor Statistics, the labor force participation rate in the U.S. reached ~62.70% in March 2024. Within this figure, women accounted for about 57.60%, while men represented around 68% of the total participation rate.

Europe

In Europe, garlic is majorly used in convenient or frozen food options, ranging from traditional frozen seasoned snacks to gourmet meals and ethnic foods. This rise in frozen food consumption supports the market, especially dehydrated garlic flavor, as dehydrated garlic forms are often used in frozen meals due to their long shelf life and ease of storage. Besides, garlic is a popular ingredient in many cuisines and is recognized for its ability to enhance the flavor profile of various dishes. Therefore, the demand for frozen foods that are flavorful drives the inclusion of garlic in products, such as frozen pasta dishes, stir-fries, and soups.

South America

The growing demand for garlic-infused flavor food products in South America highlights a combination of several factors, including rising local manufacturing and innovation in food products, expansion of online sales channels, rapid internet penetration, and many others. Besides, the evolution of the middle-class population in South America has resulted in greater demand for a variety of food products, including garlic-seasoned foods. Middle-class consumers tend to value convenience and variety, making ready-to-eat flavored foods an attractive option in the region.

Middle East & Africa

The market in the Middle East & Africa has observed steady growth over the years, as the region has placed a strong emphasis on Western food cuisine and increased the reach of food manufacturing companies in the region through both offline and online channels. Besides, the availability of different food brands and retailers has expanded in countries, such as UAE, Saudi Arabia, Iran, Kuwait, and others, which, in turn, fuels the growth of the Middle East and African market.

COMPETITIVE LANDSCAPE

Major Players in the Market

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Leading Market Players Are Focusing on New Launches and Base Expansion to Boost their Revenues 

Major players in the market include Givaudan, Ajinomoto Co., Inc., International Flavors & Fragrances, Inc., Symrise, and others. Consumers in the global market are looking for flavorful products that can improve the palatability of cuisines. In response to this, the manufacturers are trying to introduce new garlic-flavored products and are also working on expanding their production capacities, which can fuel their overall revenue generation. 

List of Key Garlic Flavor Companies Profiled:

• Bickford Flavors (U.S.)


• The Garlic Factory (Spain)


• Mevive International Food Ingredients Pvt Ltd (India)


• Givaudan (Switzerland)


• International Flavors & Fragrances, Inc. (U.S.)


• Ajinomoto Co. Inc. (Japan)


• Sensient Technologies Corporation (U.S.)


• T. Hasegawa USA Inc. (Japan)


• Matrix Flavors & Fragrances Sdn Bhd (Malaysia)


• Symrise (Germany)

KEY INDUSTRY DEVELOPMENTS:

• October 2024: Givaudan, a Swiss manufacturer, opened a new production facility in Cikarang, Indonesia, marking a significant investment of USD 57.20 million. This facility is designed to enhance Givaudan's manufacturing capabilities in the Southeast Asia region, with plans for future expansion on the 50,000-square-meter site.


• September 2023: Symrise, a well-renowned producer of flavoring and cosmetic ingredients in Germany, launched its Enhanced Naturals @SPark Facility in Singapore, which aims at advancing naturalness innovation within the food and beverage industry. This facility is part of Symrise's broader strategy to meet the increasing consumer demand for sustainably sourced and plant-based ingredients.


• June 2023: T. Hasegawa USA Inc., a Japanese pioneer in the food flavorings industry, introduced new flavor-enhancing technologies in North America. The newly introduced technologies - Hasearoma and ChefAroma will aid in producing authentic-tasting F&B products.


• April 2023: McCormick, an American manufacturer and distributor of spices and flavoring products, partnered with Tabitha Brown, an American actress, to introduce new salt-free vegan seasoning products across the U.S. This new product range includes McCormick Very Good Garlic All Purpose Seasoning, among others.


• June 2022: Mevive International Food Ingredients Pvt Ltd, an Indian food ingredient producer, unveiled its upgradation in the production process for garlic flavor flakes, which involves various stages, such as sourcing fresh garlic, cleaning and washing, peeling, sorting, dehydration process, and many others.

Investment Analysis and Opportunities

The garlic flavor market report provides comprehensive investment analysis and opportunities aimed at providing investors and business leaders with actionable insights. The report highlights the various opportunities that have the potential for investments, including new product launches, technological advancements, mergers & acquisitions, and geographic expansions.

REPORT COVERAGE

The market report includes quantitative and qualitative insights into the market. It also offers a detailed analysis of the market sizing and growth rate for all possible market segments. Various key insights presented in the market research report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and global garlic flavor market trends.

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Report Scope and Segmentation