Ginger Tea Market Size, Share & Industry Analysis, By Form (Loose Powder, Tea Bags, Others), By Flavour (Ginger Flavour, Mixed Flavour), By Distribution (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Others) And Regional Forecast, 2024-2032

Ginger is a flowering plant of the Zingiberaceae family. Ginger tea is a herbal beverage made from its roots. Ginger roots have anti-inflammatory and antioxidant properties. The consumption of ginger tea may potentially help with nausea, motion sickness, blood sugar, cancer, and other diseases. The health-promoting perspective of ginger is attributed to its rich phytochemistry.

According to the Center for the Promotion of Imports from developing Countries (CBI) – Ministry of foreign affairs, the worldwide production of ginger is more than 2 million tonnes per year. On account of changing lifestyles of consumers, the increasing prevalence of chronic diseases, and the growing awareness of the health benefits of ginger tea, it is emerging as one of the most popular beverages in the world.

Consumer awareness of health has increased and they are ready to try food & drinks beneficial for health. Ginger tea is a warming, refreshing, and spicy caffeine-free alternative to black tea or coffee, which has numerous health benefits. Proponents of ginger tea tout its healing properties, daily ginger consumption is associated with a decreased risk of high blood pressure and coronary heart disease. Ginger is frequently used to treat inflammation, a contributing factor for chronic pain. Ginger has traditionally been used worldwide for its immune system boosting properties. Ginger tea can help relieve symptoms of the common cold and the flu and support immune function. Ginger contains essential phytonutrients known as gingerols. These can have antibacterial and anti-inflammatory effects, which may help support a healthy microbiome when consumed as tea. Ginger is rich in antioxidants and has been shown to have anti-proliferative effects on tumor cells. In particular, for pancreatic cancer and colon cancer - regularly drinking ginger tea can have a preventive effect. Thus, this rising awareness about the health benefits of ginger tea is expected to drive the market in the forthcoming years.

Easy availability of alternatives such as green tea with high demand and a large consumer base is anticipated to restraint the growth of the ginger tea market. Green tea also has the highest antioxidants of any tea and several health benefits, same as ginger tea, such as cancer prevention, weight loss, heart health. Substitutes such as chamomile tea, peppermint tea, hibiscus tea, echinacea tea, rooibos tea, and others are also available in the market which can obstruct the market’s growth.

Key Market Driver -

Consumer Awareness Towards Health Benefits of Ginger Tea

Key Market Restraint -

Availability of Substitutes

Key Players Covered:

Some of the leading manufacturers operating in the global ginger tea market are Shou Quan Zhai, Prince of Peace Enterprise Inc., Unilever, Tata Group, Twining Crosfield and Company Ltd., Hain Celestial Group, Gold Kili, Traditional Medicinals, Inc., Bigelow Tea Company, Peet's Coffee, China Beijing Tong Ren Tang Group Co. Ltd., The Republic of Tea, and others.

By form, tea bags are expected to witness significant growth. Teabags are convenient and minimize the mess typically associated with traditional brewing methods. Teabags are available in the small, rectangular shape and larger sachets and sacks. Circular tea bags are also available with no strings to help limit waste.

By flavor, the mixed flavored tea segment is predicted to see robust growth. Mixed flavored ginger tea is gaining popularity because of the incorporation of various flavors such as lemon, turmeric, honey, floral, etc with ginger for producing exotic flavored tea. For instance, Stash tea, a U.S. based herbal tea companys’ stash lemon ginger tea is a blend of lemongrass, lemon flavor, safflower, hibiscus, and citric acid, made with certified kosher and gluten-free.

By distribution, supermarkets/hypermarkets are expected to witness considerable growth owing to the wide range of product availability. The developments in these stores offer an easy shopping experience to the consumers. Additionally, the offers & discounts given by supermarkets attract customers.

Regional Analysis:

Asia-Pacific is the largest herbal tea market and is expected to experience significant growth during the forecast period,owing to the high tea consumption in countries such as China, India, and Japan. India and China are also main ginger-producing countries. In addition,  growing awareness of the health benefits of consuming ginger tea, such as blood sugar regulation and the growth of the tea industry, are the factors that are expected to drive the regional market growth.

North America is anticipated to see growth in the upcoming year, owing to rising awareness to improve health and wellness among consumers. Tea is the most widely consumed beverage in the world next to the water and can be found in almost 80% of all U.S. households. According to the Tea Association of the U.S., in 2019, Americans consumed over 84 billion servings of tea or more than 3.8 billion gallons.

Europe is predicted to see substantial growth due to the rise in tea consumption and growth of the dried ginger market. In recent years ginger tea has become very popular across Europe. The development of the dried ginger market is partly attributed to the growing use of ginger tea. In 2019, European direct imports of dried ginger from developing countries reached 132 thousand tonnes.

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Segmentation

Key Industry Developments:

•  In October, 2019, The Hain Celestial Group created TeaWell, A line of organic wellness teas with delicious flavours which includes organic ginger mint tea, and organic moringa lemon ginger tea.


• In February, 2019, Shou Quan Zhai, one of the oldest food company in China, launched new packaging formats i.e., Ecolean Air Aseptic for ginger teas. The packages can be used in the microwave and have low impact on environment.