Golf Apparel Market Size, Share & Industry Analysis, By Type (T-shirts & Polo Shirts, Trousers, Shorts, Hoodies, Vests, Skirts, Winter Wear, Footwear, and Others), By Material (Synthetic Materials, Cotton, Merino Wool, Cashmere, and Others), By Category (Mass/Economy, Premium, and Luxury), By End-User (Men, Women, Children/Junior, and Unisex [Gender-neutral Clothing]), By Distribution Channel (Hypermarkets/Big-box Stores, Specialty Stores/Branded Stores/Sports Stores, Online/E-commerce, and Others), and Regional Forecast, 2024-2032

The global golf apparel market size was valued at USD 8.70 billion in 2023. The market is projected to grow from USD 9.07 billion in 2024 to USD 13.28 billion by 2032, exhibiting a CAGR of 4.87% over the forecast period. North America dominated the Golf Apparel Market with a market share of 55.4% in 2023.

Golf clothing is specialized clothing designed for playing golf, offering comfort and performance for golf players and adherence to golf courses' dress codes. The rising popularity of golf as a leisure activity worldwide and the increasing number of golf resorts across countries fuel the market growth. Furthermore, some key market participants focus on mergers to stay competitive. For instance, in March 2021, Callaway Golf Company, a California, U.S.-based golf equipment & accessories company, completed its merger with Topgolf International, Inc., a U.S.-based technology-enabled golf range game company.

The growth in golf tournaments and events across various countries propels the market expansion. Moreover, the rising number of female golfers owing to the growing popularity of golf among women and the increasing number of women golf tournaments and events positively influence the demand for ladies golf apparel and global market trends.

Furthermore, the increasing number of golf players worldwide fuels the product demand. According to the R&A, a leading body in the golf industry, the number of individuals playing 9 or 18-hole golf increased by over 15% in 2022 compared to 2020.

The COVID-19 pandemic had a severe impact on the golf clothing market in 2020. Various major golf competitions were canceled or postponed due to the lockdown. In addition, governments across countries enforced regulations leading to the temporary closure of production facilities and various retail stores, including sports complexes and specialty stores.

Golf Apparel Market Trends

Rising Popularity of Eco-Friendly Products to Propel Market Growth

The popularity of eco-friendly products is growing significantly owing to the increasing environmental awareness among individuals and the rising demand from eco-conscious consumers. Moreover, the growing availability of products made using sustainable materials, including recycled polyester, recycled nylon, bamboo, and organic cotton, increases the global golf apparel market share.

Various major industry participants are introducing eco-friendly products to diversify their portfolios. For instance, in November 2020, OCEANTEE, a U.K.-based golf brand, launched its new sustainable women's golf clothing range. According to the company, the new range is biodegradable and made using plastic-free fabric. Such eco-friendly product launches drive the demand for women’s golf apparel.

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Golf Apparel Market Growth Factors

Increasing Emphasis on Product Innovation to Fuel Market Growth

The increasing manufacturers’ emphasis on product innovation and technological advancements boosts the product demand. The rising availability of performance-enhancing materials with various features, including temperature regulation, moisture-wicking, breathability, and ultraviolet (UV) protection, propels the global golf apparel market growth. Moreover, the introduction of various innovative products, including water-resistant, odor-resistant, and stain-resistant, boosts product demand among outdoor golfers.

Furthermore, several prominent players are launching new innovative products to boost their sales and diversify their portfolios. For instance, in May 2023, Par X, a golf brand, launched its new range of golf wear with Filium technology. According to the company, the new technology transforms ordinary fabrics into water-repellent, durable, stain-resistant and odor-resistant materials.

Rising Popularity of Golf Tourism to Propel Market Growth

The rise in golf tourism and the increasing popularity of golf destinations across the U.S., Scotland, Ireland, and Spain, offering unique golfing experiences fuels the market growth. Moreover, the growing trend of corporate golf tourism, where businesses organize golf-related events, tournaments, and retreats, boosts product demand. Furthermore, governments across countries are launching new initiatives to boost golf tourism worldwide. For instance, in March 2023, the Ho Chi Minh City Department of Tourism, a government agency and Vietnam Golf Tourism Association launched a new golf service tour to promote golf tourism in Vietnam.

RESTRAINING FACTOR

High Cost of Golf Clothing to Hinder Market Growth

The high costs associated with golf wear hampers the product adoption among budget-conscious consumers and individuals new to the sport. The initial investments required for golf, including apparel, can be challenging for new players and can discourage potential golfers from taking up the sport, limiting the market growth. Furthermore, the rising availability of low-cost alternatives and private-label golf apparel brands can hinder the global golf apparel market growth.

Golf Apparel Market Segmentation Analysis

By Type Analysis

Increasing Product Availability of Products to Boost the Demand for T-shirts & Polo Shirts

Based on type, the global market is segmented into T-shirts & polo shirts, trousers, shorts, hoodies, vests, skirts, winter wear, footwear, and others.

The T-shirts & polo shirts segment dominated the global market in 2023 owing to the wide availability of products coupled with the increasing popularity of T-shirts with moisture-wicking, UV protection, and breathability properties.

The footwear segment is expected to grow significantly throughout the forecast period owing to the increasing need for comfort and support for long hours on the golf course. Furthermore, innovations in cushioning, arch support, and ergonomic design enhancing player's comfort and performance will drive the segment growth in the coming years. Several industry players are launching new products. For instance, in February 2024, Adidas Golf Apparel launched its collection of golf shoes, TOUR360 24.

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By Material Analysis

Rising Demand for Durable and Flexible Material to Propel Market Growth

Based on material, the market is segmented into synthetic materials, cotton, merino wool, cashmere, and others.

The synthetic materials segment dominated the global market in 2023. Synthetic materials are more durable and easier to maintain compared to other fabrics. In addition, various synthetic materials, including polyester and spandex, provide moisture-wicking features, anti-microbial properties and flexibility to golf players, improving their comfort and performance, propelling the segment growth.

The cotton segment is expected to grow significantly over the forecast period. Cotton is known for its softness and breathability, providing a high level of comfort to golf players. In addition, the demand for cotton apparel is expected to grow significantly in the coming years among golfers, especially skin-sensitive golfers, due to their hypoallergenic properties, preventing skin irritations and allergies.

By Category Analysis

Increasing Product Demand among Budget-Conscious Consumers to Favor Mass/Economy Segment Growth

Based on category, the market is segmented into mass/economy, premium, and luxury. The mass/economy segment led the global market in 2023. The increasing availability of affordable products or cheap golf apparel, the growing middle-class population, and rising product demand among budget-conscious consumers fuel the demand for mass-produced golf apparel. From a market penetration standpoint, the mass/economy segment offers lucrative opportunities for prospective industry participants, given the ease of raw material procurement and relatively less capital expenditure.

The premium segment is expected to grow significantly over the forecast period owing to rising disposable incomes among the middle-class population and increasing availability of products with various advanced features, including moisture-wicking fabrics and ultraviolet (UV) protection. Furthermore, various key industry participants are launching new products. For instance, in March 2024, Callaway Golf Company, a California, U.S.-based golf equipment & accessories company, launched its new premium collection of men's apparel, the Spring 2024 Premium collection. According to the company, the new collection features polo shirts, jacquard polos, trousers, shorts, and outerwear. Prominent luxury golf apparel brands are expected to develop more luxury clothing in the coming years, given the increasing number of High-Net-Worth Individuals (HNWIs) worldwide.

By End-User Analysis

Men Segment to Dominate Owing to High Number of Male Players

Based on end-user, the market is segmented into men, women, children/junior, and unisex [gender-neutral clothing].

The men segment leads the global market owing to the wide product availability for men and the high number of male players worldwide. Various key industry players are launching new products to diversify their portfolios. For instance, in May 2024, Lee, a brand of Kantoor Brands, a U.S.-based clothing company, launched its new apparel collection, The Lee Series for men. According to the company, the new series features long pants, chino shorts, and short-sleeved polos.

The women segment is expected to grow significantly over the forecast period owing to the rising popularity of golf among women across various countries and the increasing number of women golf participants. Furthermore, several major market participants are introducing new products for women to cater to the increasing product demand. For instance, in May 2024, Eastside Golf, a U.S.-based lifestyle golf brand, launched its first collection of women's apparel to enter the women's market. According to the company, the new collection features various products, including skorts, dresses, jumpsuits, crop tees, and pique polos.

By Distribution Channel Analysis

Growing Number of Retail Stores to Propel Market Growth

Based on distribution channel, the market is segmented into hypermarkets/big-box stores, specialty stores/branded stores/sports stores, online/e-commerce, and others.

The specialty stores/branded stores/sports stores segment held a major market share in 2023 owing to increasing retail presence across various countries and the extensive availability of products. Moreover, several international retailers are launching new stores to expand their reach. For instance, in January 2024, MST Golf, a Malaysia-based golf products retailer, launched its first new MST Golf Arena outlet in Jakarta, Indonesia. According to the company, the new store would feature over 59 golf brands, including TaylorMade, Nike golf apparel, Adidas golf apparel, Majesty, and Puma golf apparel.

The online/e-commerce segment is expected to grow significantly over the forecast period owing to the growing trend of online shopping and the increasing number of online shopping platforms. Furthermore, the rising availability of attractive discounts and exclusive collections would fuel the segment growth in the coming years.

REGIONAL INSIGHTS

Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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North America dominated the global market in 2023 owing to the increasing number of golf courses and the rising participation in golf across the region. According to the National Golf Foundation, in 2023, there were over 16,000 golf courses at 14,000 golf facilities across the U.S. Furthermore, the growing awareness of golf and the rising number of golf participants across the U.S. and Canada fuels market growth. For instance, according to the National Golf Foundation, the number of on- and off-course golf participants increased from 41.1 million in 2022 to 45 million in 2023.

Europe is expected to grow significantly throughout the forecast period owing to the growing number of golfers and rising focus of individuals on active lifestyle and outdoor activities. According to the Europe Golf Association, the number of registered golfers increased from 4,328,319 in 2020 to 4,569,088 in 2022 across Europe. Furthermore, the rising popularity of golf tourism across countries boosts product demand.

Asia Pacific is expected to grow considerably throughout the forecast period owing to the growing participation in golf and rising popularity of golf across several countries, especially China, Japan, India, South Korea, and Malaysia. According to a report by R&A, a leading body in the golf industry, in 2023, over 22.5 million individuals engaged with any format of golf. Furthermore, the increasing popularity of golf tournaments coupled with rising disposable income, leading to higher spending on leisure activities, including golf, fuels the market growth in the region.

The product demand across the South America and the Middle East & Africa markets is anticipated to witness positive growth in the foreseeable future. The rising number of golf resorts and the increasing popularity of golf tourism across countries drive the market growth. Furthermore, the growing number of golf courses and rising participation in golf across countries boost product demand.

KEY INDUSTRY PLAYERS

Prominent Players Emphasize Collaborations to Diversify their Portfolios

The global market has the presence of prominent players which intensifies competitive rivalry. The market has local and international players, including Adidas AG, Disc Golf Apparel, Oahu Golf Apparel, Liv Golf Apparel, and Mizuno Golf Apparel, competing for a higher market share globally. Several major players are focusing on collaborations as one of their key strategies to diversify their portfolios. For instance, in September 2023, TaylorMade Golf Co., a U.S.-based golf equipment & apparel company, collaborated with Malbon Golf, a U.S.-based lifestyle brand, to launch a new apparel collection, Malbon Golf x TaylorMade Collection. According to the company, the new collection includes nylon jackets, panel vests, rope hats, and headcovers.

List of Top Golf Apparel Companies:

• Adidas AG (Germany)


• Nike, Inc. (U.S.)


• Antigua Apparel (U.S.)


• TaylorMade Golf Co. (U.S.)


• LINKSOUL (U.S.)


• Callaway Golf Company (U.S.)


• Puma S.E. (Germany)


• Under Armour Inc. (U.S.)


• Columbia Sportswear Company (U.S.)


• Lululemon Athletica, Inc. (Canada)


• Thunderwear (U.S.)


• OASIS SHIRTS (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• May 2024: Sun Day Red, a lifestyle brand by Tiger Woods & TaylorMade Golf Co., launched its first collection of golf wear, The Hunt.


• May 2024: Stuburt, a U.K.-based golf footwear and apparel brand, announced a multi-team partnership deal with three golf teams: Fireballs G.C., Torque G.C., and Stinger GC. According to the company, it would launch various products, including team-specific men's polos, pants, rain gear, and lifestyle apparel.


• May 2023: Adidas signed a multi-year contract with Rose Zhang, a popular American professional golfer. According to the company, Rose would be wearing their golf clothing, footwear, and accessories.


• March 2023: Adidas launched its new apparel collection, Our [Fair]Way Floral Collection. According to the company, the new collection features a skort, sleeve and sleeveless polo, and dress.


• March 2021: Callaway Golf Company, a California, U.S.-based golf equipment & accessories company, launched its new collection, Summer/Spring 2021 for men and women. According to the company, the new collection features various products, including ventilated heather jacquard, fine line stripe polos, TrueS culpt skorts, and short-sleeved color block dress.

REPORT COVERAGE

An Infographic Representation of Golf Apparel Market

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The report analyzes the market in-depth and highlights crucial aspects such as prominent companies, type analysis, material, category, end user and distribution channels. Besides this, the research report provides insights into the global market trends and highlights significant industry developments. In addition, the report covers the factors driving the market growth and various key insights into the market.

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