Green Cloud Computing Market Size, Share, and Industry Analysis, By Component (Solution and Services), By End-users (BFSI, IT & Telecom, Government, Industrial, Healthcare and Others), and Regional Forecast, 2024-2032

Green cloud computing is also known as Green IT. It is a process of ecologically sustainable computing. Most importantly, it is the study and training of using processors and IT resources in a much more operative and eco-friendly manner. Green IT services mainly aim to reduce energy usage and calm the data centers. Green Cloud Computing is a mixture of two distinct ideas. The "green" feature underscores the promise of environmentally friendly performance, be it through reduced carbon footprints, energy efficiency, or maintainable resource utilization. Cloud computing signifies the delivery of numerous services over the internet, from databases and storage to software and intelligence, removing the necessity for physical infrastructure and thereby contributing potential energy savings.

With cloud computing, enterprises can achieve more productive server utilization rates, improved workload flexibility, and additional energy-efficient infrastructures than in on-premises IT environments. For instance,

• According to Accenture, businesses that have transitioned their assignments to effective cloud solutions can save between 40% and 30% on the total cost of ownership (TCO) related to those that practice on-premises IT infrastructures.

In addition, the compensations afforded through green cloud computing are several, ranging from decreasing the businesses' carbon emissions to lessening the amount of e-waste going to the landfill to expending less exclusive, and sometimes even free, resources to help with cooling. For instance,

• In October 2021, Google Cloud launched Carbon Footprint. The collaboration benefits organizations using the platform to see the environmental impact of their operations—the company's promise to be running 24/7 on carbon-free energy by 2030.

Therefore, these factors drive the green cloud computing market growth.

Impact of Generative AI on the Green Cloud Computing Market

The adoption of generative AI is having significant growth in the market. The role of generative AI in green cloud computing is to exploit resource practice and energy consumption in data centers worldwide. Generative AI enhances tasks by processing needs, inspecting data flow, and past usage trends. Knowingly rearranging the order of operations using this data may ensure that computationally challenging or resource-intensive procedures are calculated for off-peak times. Moreover, generative AI has also impacted the DevOps landscape positively. Increased scalability, enhanced efficiency, and improved quality in software development are some of the aids of using Gen AI in DevOps. This strategy competently distributes the workload throughout the day, averting data centers from overworking during heavy demand. Thus, these factors boost the market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities


• Business Strategies Adopted by the Key Players


• Impact of Generative AI on the Global Green Cloud Computing Market


• Consolidated SWOT Analysis of Key Players

Analysis by End-users

In terms of end-users, the market is segmented into BFSI, IT & telecom, government, industrial, healthcare and others.

The IT & telecom segment dominated the market with its largest share. The use of green IT services is anticipated to grow in the telecommunication industry as the number of companies and start-ups is increasing rapidly. IT and the telecom industry are among the leading sectors in the market that use green cloud computing services. Furthermore, there is a significant presence of workers on social media podiums; internet traffic has considerably increased. Cloud space and storage must be modernized by mounting powerful high-capacity servers to swap old, outdated ones. Green IT services come into play by operating the exact old positioning of computer products and expanding them in an environmentally friendly manner. Thus, these factors boost the market growth. For instance,

• In January 2022, Bharti Airtel strengthened its green energy footprint with the contract of a 21 MW solar power unit in Maharashtra, which led to a decrease in carbon emissions by 25,517 tonnes annually.

Therefore, these factors boost the segment's growth.

Regional Analysis

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The global green cloud computing market is distributed into five regions: North America, South America, Europe, the Middle East & Africa, and Asia Pacific. North America accounted for the highest market share in 2023. This can be attributed to factors such as the region's focus on ecological sustainability, severe regulations endorsing green practices, and the occurrence of several technology-driven economies that keenly implement green IT solutions. For instance,

• In June 2023, the Biden-Harris Administration partnered with the U.S. Department of Energy (DOE) and invested USD 30 million from the Inflation Reduction Act to upsurge the sustainability of federal buildings by challenging novel technologies via the Green Proving Ground (GPG) program. The program estimates sustainable and emerging technologies in real-world settings. It hastens the agency's efforts to attain net-zero emissions in federal buildings by generating good-paying clean energy jobs.

Therefore, these factors boost the market's growth.

The distribution of the global green cloud computing market by region of origin is as follows:

• North America –35%


• South America – 5%


• Europe – 23%


• Middle East & Africa – 11%


• Asia Pacific –26%

Key Players Covered

The key players in this market include IBM Corporation, Johnson Controls, Accenture PLC, SAP SE, Schneider Electric SE, Enablon SA, Accuvio Sustainability Software, Dakota Software Corp., and Cority Software, Inc.

Key Industry Developments

• In November 2023, Deloitte and IBM integrated their sustainability software to assist clients with their net-zero strategies. Through integration, businesses leverage their remaining investments in IBM solutions to speedily access the information needed, improve insights, and better comprehend their options for faster action toward their climate and sustainability goals.


• In October 2023, NTT Data Business Solutions collaborated with SAP to set net-zero carbon emissions goals. The company increases its green IT services for end consumers. The partnership offers clients innovative products and digital solutions that help them become more supportable.