Green Data Center Market Size, Share & Industry Analysis, By Component (Solutions and Services), By User (Colocation Providers, Cloud Service Providers (CSPs), and Enterprises), and Regional Forecast, 2024-2032

The global green data centre market was valued at USD 70.14 billion in 2023. The market is projected to be worth USD 81.12 billion in 2024 and reach USD 279.54 billion by 2032, exhibiting a CAGR of 16.7%. North America dominated the global market with a share of 42.6% in 2023.

A green data center is a service facility that hosts servers to store, manage, and distribute data using energy-efficient technologies. The data centres do not comprise outdated systems and use newer, more resourceful technologies. With the growing demand for data storage, operators have witnessed an increase in the deployment of power and cooling systems. In such cases, green or sustainable data centres are a solution for a greener future.

The growing need for data storage and storage is the main factor driving the need for green data centers. According to Huawei,  global data center demand is expected to increase 3-10 times over the forecast period. Green data centres offer a practical and environmentally friendly solution in terms of data storage and reduced energy consumption but with a positive outlook for data centre storage needs and an increase in new construction due to regulations. Thus, the need to reduce operating expenses is expected to increase in the coming years. Additionally, the rise of machine learning (ML), artificial intelligence (AI), big data, and the Internet of Things (IoT) will continue to increase the power consumption of data centres around the world. This is another driver in data centre environments, and the market is expected to grow over the forecast period.

The COVID-19 pandemic led many companies worldwide to make progressive adjustments while operating in the new normal. With the growing popularity of work-from-home culture, hyperscalers, such as Google, Microsoft, AWS, and others, constantly strived to meet the spike in demand for cloud infrastructure. A large amount of data was generated due to remote work, online learning, and increased consumption of digital technologies. This led to a higher demand for data centres to support the growing online activities, including e-commerce, video conferencing, and OTT streaming.

Green Data Center Market Trends

Increasing Adoption of Renewable Energy Resources to Reduce Carbon Footprint will Bolster Market Growth

The growing need for energy-efficient infrastructure and increasing purchase of renewable energy resources, such as solar, wind, hydroelectric, and geothermal energy will drive the market growth. By relying on clean energy, sustainable data centers can significantly reduce their carbon emissions as compared to conventional data centers that heavily rely on fossil fuels.

Moreover, these data centers often seek certifications from recognized environmental standards, such as LEED (Leadership in Energy and Environmental Design) or BREEAM (Building Research Establishment Environmental Assessment Method). These certifications encourage data centres to combat carbon emissions and promote environmental sustainability within the IT industry. Companies are deploying energy-efficient green technologies in their data centres to grab the untapped potential of sustainability. For instance,

• In September 2022, Nxtra (a subsidiary of Bharati Airtel) joined Bloom Energy to install a fuel cell with a low environmental impact in the Karnataka data center. The company aims to reduce its carbon footprint through a cleaner, hydrogen-ready fuel supply.

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Green Data Center Market Growth Factors

Rapid Emergence of Artificial Intelligence in Power & Cooling Technologies to Drive Market Growth

Using emerging technologies, such as Artificial intelligence (AI) and Machine Learning (ML), in green data centres aids in automating various processes and reducing the carbon footprint. With digital transformation gaining momentum across industries, the demand for data services is increasing rapidly. To cater to such demands, data center operators constantly search for efficient power, more space, and a skilled workforce. The operators are addressing these problems by deploying AI in their infrastructure coupled with IoT and ML. AI-based robots can predict power outages, achieve higher performance metrics, and reduce maintenance costs. In addition, digital twins with AI and ML aid data centres in reducing their carbon footprint.

For instance, in May 2023, Huawei launched the Fan Wall Chilled Water Cooling Solution and PowerPOD 3.0 at the Huawei Green Data Center Summit. The company launched Artificial intelligence (AI) -based power and cooling products in the Asia Pacific market that aid the data centers in the region in improving their sustainability.

Thus, those mentioned above are some market drivers that will aid in the adoption of green data centres.

RESTRAINING FACTORS

Cost Considerations Associated with Initial Investment & Modifying Existing Infrastructure to Impede Market Progress

The initial investment in building a sustainable data center with energy-efficient technologies is higher than that of a traditional one. The energy costs of these data centers exceed the overall investments in the IT infrastructure, making it difficult for small and mid-sized data center operators to deploy such solutions.

Moreover, data centers are prone to physical and digital security risks, which is concerning to the service providers. For instance, a Mimecast Threat Intelligence Center report stated that between January and March 2020, the monthly global volumes of cybercrime spam increased by 26%, and impersonation fraud detections increased by 30%. Moreover, around 115,000 COVID-19-related suspicious spoof domains were detected during the pandemic.

However, companies are investing in these data centers owing to the long-term payback of initial investments.

Green Data Center Market Segmentation Analysis

By Component Analysis

Innovative Cooling Technologies & Heat Reuse Strategies to Boost Demand for Data Center Solutions

Based on component, the market is segmented into solutions and services. The solutions segment is further divided into power systems, monitoring & management systems, cooling/HVAC systems, and networking systems. The solutions segment holds the largest share in the market owing to the rising demand for efficient power and cooling systems that are required for a sustainable data center. Cooling solutions are in charge of maintaining and running adequate technologies for the IT equipment. Moreover, the power system in these data centers involves using high-efficiency Power Distribution Units (PDUs) and uninterruptible power supplies that minimize overall electricity consumption.

However, the services segment is expected to record the highest CAGR due to their growing demand in deploying green technologies. Professional service providers offer expertise for customized solutions and best practices for energy efficiency, cooling, and renewable data integration.

By User Analysis

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Growing Environment Consciousness among Businesses to Increase Product Demand among Colocation Providers

Based on user, the market is categorized into colocation providers, Cloud Service Providers (CSPs), and enterprises.

The colocation providers segment is expected to register the fastest CAGR during the forecast period owing to its growing popularity among green and sustainable data center businesses. Colocation providers serve multiple clients, consolidating their IT infrastructure in a shared facility. Their services result in better efficiency and reduced environmental impact as compared to individual enterprise data centers. Moreover, businesses with budget constraints can always optimize the services offered by colocation providers.

The enterprise segment holds the largest share in the market due to the growing prioritization of environmental responsibility and sustainability among enterprise owners in their operations.

REGIONAL INSIGHTS

The market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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North America holds the largest green data center market share owing to a large number of data centres in the region. North America is witnessing high investments by colocation providers and hyperscale data center operators. Moreover, the presence of key players offers ample growth opportunities for market growth. Many colocation providers in the region are signing Power Purchase Agreements (PPAs) and utilizing renewable energy to power their facilities.

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Asia Pacific is expected to record the highest CAGR during the forecast period owing to the burgeoning IT sector and rapid utilization of digital technologies. Several countries in the APAC region have introduced regulations and incentives to promote green initiatives and reduce carbon emissions. Also, many data centre companies have set sustainable goals and are increasingly offering solutions that are environment-friendly. For instance, in July 2023, Huawei unveiled three green data center facility solutions at the Global Smart Data Center Summit. Some of the solutions include AeroTurbo fans, IceCube polymer heat exchangers, and iCooling AI energy efficiency cooling solutions.

Europe is likely to grow significantly over the years owing to the region's rising environmental initiatives and data center regulatory policies. Data centre operators must adhere to the European regulatory bodies, including the Ecodesign Regulation for data storage, the EU Code of Conduct for Energy Efficiency, and the EU Green Public Procurement standards for server rooms, data centres, and cloud computing services. Thus, due to its commitment to sustainability, the region will witness tremendous growth in the forthcoming years.

The Middle East & Africa region also holds great market potential owing to the abundance of renewable energy across the region. Utilizing energy resources, such as wind and solar, to power green data centres aligns with the region’s sustainability goals and can contribute to the growth of such data centres.

South America is witnessing an increasing demand for sustainable data centre services in Argentina, Chile, Brazil, and others. As per Cloudscene, a data-driven marketplace platform, Brazil has more than 120 data centres. Factors such as government regulations, environmental policies, adoption of advanced technologies, and corporate sustainability initiatives also drive the regional market.

List of Key Companies in Green Data Center Market

Partnerships & Collaborations among Green Data Center Providers to Foster Market Growth

Major players are collaborating and partnering with similar companies to bring significant financial gains to both companies. Partnerships aid companies in escalating their sales and cutting down costs by sharing or combining resources. For instance,

• June 2023: Cyberlink, an ICT infrastructure service provider, partnered with Green, a data center provider, to expand its data center backbone. The partnership aided Cyberlink in offering its infrastructure services to three green data centers in Lupfig, Dielsdorf, and Schlieren.

List of Key Companies Profiled:

• Dell EMC Inc. (U.S.)


• Fujitsu Ltd (Japan)


• Cisco Systems, Inc. (U.S.)


• HP Inc. (U.S.)


• Hitachi Ltd (Japan)


• Schneider Electric SE (France)


• IBM Corporation (U.S.)


• Eaton Corporation (Ireland)


• Vertiv Corporation (U.S.)


• Green Revolution Cooling, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• December 2023: Liberation Technology Services (LTS) partnered with E-New Data Corp. to revolutionize the data centre landscape by building a state-of-the-art, environmentally friendly facility in 2024. The partnership between LTS and E-New Data Co., Ltd. helps significantly reduce power and water consumption compared to traditional data centres.


• May 2023: Sonic Edge, a U.K.-based modular data centre firm, partnered with Deep Green to offer its customers low power costs by using immersion cooling technologies. The partnership will aid Sonic Edge in launching 50 new HPC/EdgePods across the U.K. by 2024.


• February 2023: Micro Hub opened a solar-powered data center in Dubai by partnering with technology players such as Dell Technologies, Microsoft, Huawei, and VMWare. The data centre utilizes 100% renewable energy and includes the latest advances such as Internet of Things (IoT), digital twin technologies, cybersecurity, Artificial Intelligence (AI), and others.


• October 2022: PhonePe, with the help of Dell Technologies and NTT, launched its first data center in India. The data center was designed and built with advanced green cooling technologies, such as Liquid Immersion Cooling (LIC) and Contact Liquid Cooling (DCLC).


• September 2022: NEC Corporation planned to establish two data centers utilizing 100% renewable energy. The NEC Kanagawa Data Center and the NEC Kobe Data Center would be built and designed specifically to reduce greenhouse gas emissions.

REPORT COVERAGE

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The global market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, it offers insights into the latest market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market in recent years.

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