Hand Massager Market Size, Share & Industry Analysis, By Product Type (Electric, Manual), By Application (Personal, Commercial) and Regional Forecast, 2024-2032

Sedentary work style and seating at one place for a longer period have led to issues related to the body such as sudden muscle contraction and stiffness in muscles of the arm. Moreover, continuously working on computers or laptops with long working hours have resulted in numbness in hand and pain in the wrist. Massaging have a proven relaxation effect and therefore massaging equipment with accurate vibration features is gaining attention from the consumer. Additionally, the aged population is also inclined towards such equipment to relieve the pain and stimulate blood flow in hands and palms. Moreover, people who follow rigorous workout schedules often experience muscle soreness, where, massaging can play an important role in providing a soothing effect. These are some of the major factors responsible for the growing demand for the product.

Furthermore, manufacturers are focusing on making these devices more user-friendly, compact and portable. These features allow the user to take the product to the workplace and use it as and when required to relax the hands. For instance, U.S. Jaclean, Inc. offers a palm massager ‘ACU PALM’ which has a heating feature that provides heated compression massage to the user from the area of fingers to the wrist. Moreover this device is cordless and portable which thereby increases the demand from the consumers and is expected to boost the market growth.

Increasing awareness regarding the wellness and benefits of hand massaging is expected to propel product demand. Individuals undergoing weight training and those focusing on strengthening muscles in their arms often experience muscle cramping where massaging can offer an effective solution. Massaging can be used as a means of warming up before workout or doing activities which involves the use of hands continuously for a longer period. For instance, individuals playing instruments like keyboard or guitar or those involved in knitting activities, and playing games such as badminton or tennis can experience frequent muscle cramps. Therefore, increasing physical activities for various purposes have increased demand for massaging equipment which in turn expected to fuel market growth. For instance, according to the report, ‘Move to be Well: The Global Economy of Physical Activity published in October 2019 by Global Wellness Institute, the global market size for physical activities was US$ 828 billion in 2018 which includes segments such as sports, fitness and active recreation activities among others. Massaging also helps people to relax muscles in the recovery process after injuries or surgeries where a hand is not in use for a longer period. In such cases, surgery of a hand can lead to restrictions on hand movement where muscle soreness can be experienced. And therefore, in such instances massaging is done as a preventive measure to regulate the blood circulation. Therefore, medical professionals and physiotherapists are also increasingly recommending the use of such devices which, in turn is boosting the product demand.

However, emerging acupressure therapy centers and massage parlors are expected to hamper the market growth as at these places muscle relaxation services are provided which in turn reduces the need for personal massaging equipment.

Key Market Driver -

Increasing awareness regarding wellness and wide applicability of the product is driving the product demand

Key Market Restraint -

Emerging acupressure therapy centers and massage parlors are expected to hamper the market growth which is expected to hamper market growth

Key Players Covered:

The key companies operating in the global hand massager market are, U.S. Jaclean, Inc., Shenzhen Breo Technology Co., Ltd, HoMedics Group Canada Co, LLC, Wahl Clipper Corporation, ProSqueeze, Cotsoco, PalmPower (BMS Factory) and Purologyhand.

Based on product type, the global market is segmented into, electric and manual. An electric hand massager segment is expected to hold a major share as it provides enhanced performance and quick relief against manual products. However, manual products such as balls or rollers are offered at a lower cost and therefore gaining popularity from lower-income groups.

Based on the application, the market is segmented into, personal and commercial. The commercial segment includes beauty salons or spas where hand massage equipment is provided. However, the personal segment is expected to hold a major share as its personal use is more convenient and people tend to use this product at the home, workplace, at the gym or while traveling as per individual’s requirement.

Regional Analysis:

North America is expected to hold a major share in the global market during the forecast period of 2020-2027. An awareness regarding wellness and self-care has increased among the populace which in turn, has increased the number of fitness centers in the region. For instance, according to the data released in March 2019 by The International Health, Racquet & Sportsclub Association, in the U.S., over 71.5 million consumers utilized facilities at health clubs in the year 2018 which increased by 2.6% than that of 2017. Moreover, as per the same source, the study revealed that 1 out of 5 American individuals belongs to at least one of the health club or studio in the U.S. Additionally, the inclination of the populace towards personal devices which make their activities easier coupled with greater availability of high-performance and quality products is anticipated to foster product demand in the region.

The Asia Pacific is expected to hold a significant share owing to changes in lifestyle and increasing disposable income of the population. Increasing disposable income tends the user to spend more on personal devices which are boosting product demand. For instance, according to the ‘Indian Consumer Durables Industry Report’  published in January 2020 by India Brand Equity Foundation, the market for appliance and consumer electronics in India is projected to reach US$ 48.37 billion by 2022 growing at CAGR of 9%. Moreover, the growth of the e-commerce industry in the region is expected to aid in generating greater revenue as various international brands can be easily accessed through this channel.

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Segmentation

Key Industry Developments

• In May 2018, Mynt released its new handheld cordless massager which can be utilized for relieving pain in body parts including hands


• In April 2017, Panasonic India launched its new massager EV2510-K which is a handled rolling massager that can be used all over the body including hands for general use and also by orthopedic patients for nerve stimulation.