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The global hard seltzer industry has started soaring across the globe, as it has been perceived as a healthier alternative than other traditional drinks amongst consumers. Hard seltzers, or spiked seltzers, include carbonated water, fruit flavorings, and alcohol, perceived from fermented sugar or malted barley, packaged in cans for better mobility. The significant driving factor for the growth of the hard seltzer market is mainly due to the shift in consumers' perceptions to health and wellness trends. Such drinks are offered in various flavors such as black cherry, lime, ruby-grapefruit, melon-basil, cucumber peach, and lemon agave hibiscus. The percentage of alcohol ranges from 4% to 6%, which is similar to beers. The ready-to-drink alcohol has gained a lot of traction, due to its convenience and health benefits, especially among young millennials worldwide. Therefore, the gluten-free hard seltzer drinks are proven to be beneficial amongst the individuals suffering with celiac disease, autoimmune disorders and inflammatory diseases.
Hard seltzers have been recognized as a "healthy-alcoholic drink" because they contain fewer calories, sugar, and alcoholic content. Companies such as Kona Brewing Co, Nude, Oscar Blues Brewery, Blue Marbles Cocktail Inc., Anheuser-Busch InBev, and Bud Light Seltzer offer a wide variety of hard seltzers. The surge for hard seltzers has increased due to the availability of flavor and new market launches, further enhancing the segment growth.
During the pandemic phase, the consumers have faced several challenges, which, in turn, have directly affected the health of the individuals globally. The global shutdown has necessitated the manufacturers to halt their sales, thus, impacting the availability of the hard seltzers in the market. Such instances have decreased the consumers' mobility, thereby increasing the home consumption of the hard seltzers. The convenience of ready-to-drink beverages is expected to witness a stable growth due to its portability and overall palatability of the hard seltzer market in the future years.
The report will cover the following key insights:
Based on the packaging material, the hard seltzer market has been further segregated into cans, glass, and plastic bottles. Packaging plays a vital role in attracting the customer's attention due to its appealing appearance, thus affecting the consumer's perception of the product. Therefore, metal cans have been widely used in the alcohol industry due to their convenience, durability, and sustainability, making them unique. Furthermore, glass and plastic bottles are used widely in the beverage industries globally.
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North America accounts for the highest revenue share in the hard seltzer industry across the globe. In addition, Asia Pacific witnessed a prominent growth in the hard seltzer market segment region. The hard seltzer industry has been gaining significant popularity due to the change in lifestyle and awareness among health-conscious individuals, which further boosts the market in the forecast period.
By Flavour | By Packaging Material | By Geography |
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