"Market Intelligence that Adds Flavour to Your Success"

Hard Seltzer Market Size, Share and Analysis By Flavour (Cherry, Grapefruit, Mango, Lime, Others), By Packaging Material (Cans, Glass, Plastic Bottles, Others) and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI106664 | Status : Ongoing

 

KEY MARKET INSIGHTS

The global hard seltzer industry has started soaring across the globe, as it has been perceived as a healthier alternative than other traditional drinks amongst consumers. Hard seltzers, or spiked seltzers, include carbonated water, fruit flavorings, and alcohol, perceived from fermented sugar or malted barley, packaged in cans for better mobility. The significant driving factor for the growth of the hard seltzer market is mainly due to the shift in consumers' perceptions to health and wellness trends. Such drinks are offered in various flavors such as black cherry, lime, ruby-grapefruit, melon-basil, cucumber peach, and lemon agave hibiscus. The percentage of alcohol ranges from 4% to 6%, which is similar to beers. The ready-to-drink alcohol has gained a lot of traction, due to its convenience and health benefits, especially among young millennials worldwide. Therefore, the gluten-free hard seltzer drinks are proven to be beneficial amongst the individuals suffering with celiac disease, autoimmune disorders and inflammatory diseases.


Hard seltzers have been recognized as a "healthy-alcoholic drink" because they contain fewer calories, sugar, and alcoholic content. Companies such as Kona Brewing Co, Nude, Oscar Blues Brewery, Blue Marbles Cocktail Inc., Anheuser-Busch InBev, and Bud Light Seltzer offer a wide variety of hard seltzers. The surge for hard seltzers has increased due to the availability of flavor and new market launches, further enhancing the segment growth.

Impact of COVID-19 


During the pandemic phase, the consumers have faced several challenges, which, in turn, have directly affected the health of the individuals globally. The global shutdown has necessitated the manufacturers to halt their sales, thus, impacting the availability of the hard seltzers in the market. Such instances have decreased the consumers' mobility, thereby increasing the home consumption of the hard seltzers. The convenience of ready-to-drink beverages is expected to witness a stable growth due to its portability and overall palatability of the hard seltzer market in the future years.  

Key Insights


The report will cover the following key insights:


  • Overview of parent/related market

  • Drivers, restraints, and opportunities

  • Key Trends and Innovations

  • Regulatory Analysis

  • Impact of COVID-19 on the Hard Seltzer Industry


Analysis by Packaging Material


Based on the packaging material, the hard seltzer market has been further segregated into cans, glass, and plastic bottles. Packaging plays a vital role in attracting the customer's attention due to its appealing appearance, thus affecting the consumer's perception of the product. Therefore, metal cans have been widely used in the alcohol industry due to their convenience, durability, and sustainability, making them unique. Furthermore, glass and plastic bottles are used widely in the beverage industries globally.

HARD SELTZER MARKET REGIONAL ANALYSIS


To gain extensive insights into the market, Request for Customization


North America accounts for the highest revenue share in the hard seltzer industry across the globe. In addition, Asia Pacific witnessed a prominent growth in the hard seltzer market segment region. The hard seltzer industry has been gaining significant popularity due to the change in lifestyle and awareness among health-conscious individuals, which further boosts the market in the forecast period.  

Key Players



  • White Claw Hard Seltzer

  • Truly, Future Proof Brands LLC

  • Lift Bridge Brewing Co, Barefoot Cellars

  • Ficks & Co, Bon & Viv

  • Kona Brewing Co

  • Nude

  • Oscar Blues Brewery

  • Blue Marbles Cocktail Inc.

  • Anheuser-Busch InBev

  • Bud Light Seltzer.


Segmentation
















By Flavour


By Packaging Material


By Geography


 

 

 

 


  • Cherry

  • Grapefruit

  • Mango

  • Lime

  • Others




  • Cans

  • Glass

  • Plastic Bottles

  • Others



 

 

 


  • North America (U.S., Mexico, and Canada)

  • Europe (Germany, France, Italy, Spain, U.K., Spain, and the Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and the Rest of Asia Pacific)

  • South America (Brazil, Zimbabwe, and the Rest of South America)

  • Middle East & Africa (South Africa and Rest of MEA)



Key Industrial Developments



  • April  2022, a company named Topo Chico has announced the launch of flavored hard seltzer, Canned Margarita Hard Seltzer, in the market. This new product is available in various flavors, such as Strawberry Hibiscus, Tropical Pineapple, and Prickly Pear.

  • March 2022, Michelob Ultra announced a new range of hard seltzers with coconut water and real fruits infusion.

  • In December 2021, Wild Drum, a brand from India, launched a range of vegan and gluten-free hard seltzers in three flavors, such as lemon mint, pure, and mango. These hard seltzers are calorie-free, fat-free, and free from artificial colors or preservatives. Wild Drum hard seltzers are majorly available in Maharashtra, Goa, and Madhya Pradesh.





  • Ongoing
  • 2023
  • 2019-2022
  • Pre Book
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Food & Beverages Clients
Ferrero
Bunge
Pont Europe
BCG
Health Canada
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X