Home Care Packaging Market Size, Share & Industry Analysis, By Material (Plastic, Paper & Paperboard, Metal, and Others), By Product Type (Bottles, Bags & Pouches, Films & Wraps, Cans & Jars, and Others), By Application (Laundry, Dishwashing, Surface Cleaners, Air Fresheners, Toiletries, and Others), and Regional Forecast, 2024-2032

The global home care packaging market size was valued at USD 32.55 billion in 2023. The market is projected to be worth USD 34.11 billion in 2024 and reach USD 52.22 billion by 2032, exhibiting a CAGR of 5.47% during the forecast period. North America dominated the homecare packaging market with a market share of 33.49% in 2023.

Home care packaging is used to safeguard and protect the contents from microbial contamination. It offers maximum efficiency and security during storage and transportation. Due to health concerns, consumers are spending an increased amount of time at home, which is increasing demand for cleaning and disinfectant products, further boosting the global market growth. Moreover, the rising utilization of flexible packaging and the growing focus on consumer-oriented packaging production drive the global market share.

The emergence of the COVID-19 pandemic did not affect the home care packaging industry as the demand for sanitization requirements increased. Sanitization and hygiene maintenance witnessed huge demand as consumers opted for sanitizers, disposable gloves, cleaning agents, and masks during the pandemic.

Home Care Packaging Market Trends

Surging Demand for Sustainable Packaging Among Consumers Emerges as a Key Trend

Consumer preferences are rapidly evolving, with a rising emphasis on health & wellness, sustainability, and convenience. The major homecare products companies are innovating to provide their customers with products that align with these changing preferences, such as eco-friendly packaging and organic and personalized solutions. Sustainability is moving to the front of the consumers' minds as increasing concerns around the environment continue to rise. The growing CO2 emission concern, especially amongst younger consumers, is contributing to the rising utilization of sustainable packaging for homecare products. Therefore, the major home care product brands are highlighting their environmental efforts by reducing plastic and carbon footprint emissions to induce eco-minded consumers, an emerging market trend. There is also a growing demand from brand owners for seasonal and promotional packaging designs that can be achieved via digital print, which, in turn, is emerging as key trends.

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Home Care Packaging Market Growth Factors

Significant Growth of the E-commerce Industry Boosts the Market Growth

With the increasing popularity of online shopping, the homecare industry has witnessed a momentous shift toward e-commerce. Consumers are highly opting for the convenience of purchasing homecare products online, further prompting homecare companies to adapt & optimize their digital strategies to fulfill the rising customer expectations. In addition, the COVID-19 pandemic has efficiently pushed consumers to migrate to online channels for many products involving home care products.

The rising demand for buying household products online is thus driving the global market growth. Many consumers have turned to online shopping, which drove the e-commerce sector boom. The brands that can adopt the shift in buying behaviors & deliver the best user experience form a footprint in the market. Home care brands are focusing on boosting their consumer base by demonstrating their strengths with the usage of naturally derived products, thus driving market growth.

Rising Concerns for Home Hygiene Boost the Demand for Home Care Packaging

With rapidly changing lifestyles, rapid urbanization, and increased spending on household cleaning products, consumers have become highly conscious about maintaining a clean & hygienic environment. It has thus led to a rise in the demand for organic & sustainable cleaning products. The home care brands believe that the COVID-19 pandemic has made consumers globally more aware of the need to follow hygiene practices, at a personal level and at home, to decrease the chances of infection, and has boomed as a trend in the long-run.

In addition, the pandemic has generated health awareness of the importance of sanitation and cleanliness to protect their health & avoid the spread of disease. The increasing concerns about home hygiene have thus boosted the demand for several home care products such as detergents, surface cleaners, toiletries, and others, further driving the market growth. Retailers are also experiencing an unprecedented demand for various cleaning products such as disinfectants, hand sanitizers, and other household cleaning supplies, thus encouraging the home care packaging industry's growth.

RESTRAINING FACTORS

High Volatility in Raw Material Prices May Restrict the Market Growth

Fluctuating prices of the raw materials utilized in the manufacturing of home care packaging products are the major factor hindering market growth. Prices of glass material have been steady and fluctuated at regular intervals owing to the stock-keeping habit of the packagers. It led to a sudden price increase or volatility, further hampering the market growth. For instance, in December 2020, Saertex announced an increase in price by 5% for its glass fiber material. In addition, the key players also studied the global market for other raw materials, such as paper. For instance, in February 2021, the leading player Smurfit Kappa warned over the increasing cost of raw materials. The company stated that the input prices have increased as consumers have recycled materials less during the pandemic. It has thus affected the prices of the raw materials required for the manufacturing of home care packaging products, further restricting the market growth.

Home Care Packaging Market Segmentation Analysis

By Material Analysis

Significant Benefits Offered by Plastic Materials Boosts the Segmental Growth

Based on material, the market is segmented into plastic, paper & paperboard, metal, and others.

Plastic is the dominating material segment and accounts for the largest home care packaging market share. The properties such as strength, durability, and flexibility of plastic make it ideal for packaging many home care creams, liquids, and powder products in the market. Compared to any other packaging materials available in the market, plastic is highly flexible and can be molded into any shape. The material also offers excellent printing properties, enabling information and graphics on the packaging.

Paper & paperboard is the second-dominating material segment. The material is reusable, recyclable, and biodegradable, boosting its utilization for the packaging of freshness, laundry and other products, thus encouraging the segment’s growth.

By Product Type Analysis

Surge in Demand for Bottles in Homecare Sector Drives Segmental Growth

Based on product type, the market is segmented into bottles, bags & pouches, films & wraps, cans & jars, and others.

The bottles segment is expected to spearhead the home care packaging market over the forecast period owing to the convenience and flexibility of handling every form of home care product, transporting, and storage. Bottles also effectively eliminate contamination and spoilage and assure customers of safe and secure packaging. Any form of the product can be stored in bottles, and as they can be refilled easily, the bottles segment is poised to witness immense demand for various home care products. The segment also dominates the market as they can adapt according to needs in any size, shape, or color.

Bags & pouches are the second-leading product type segment. Bags & pouches are gaining huge traction in the homecare industry. The growing utilization of bags and pouches for the packaging of laundry, dishwashing products, and air fresheners boosts the segment’s growth.

By Application Analysis

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Increasing Utilization of Laundry Care Products Enhances the Segment’s Growth

Based on application, the market is segmented into laundry, dishwashing, surface cleaners, air fresheners, toiletries, and others.

Laundry is the dominating application segment. Home care packaging solutions for laundry care products are essential to protect them from moisture and dust. These packages effectively help dispense the right amount of product for each wash cycle. They also offer easy storage and convenience facilities for the customers, which drive the growth of this segment. Further, the changing patterns in laundry and cleaning and rising awareness regarding the importance of hygiene are slated to contribute to the market's growth. The growing utilization of eco-friendly detergents among consumers across the world is boosting the demand for essential packaging solutions, thus impelling the segment’s growth.

The dishwashing segment is expected to grow significantly during the forecast period. The growing utilization of dishwashing products in commercial and household applications cushions the segmental growth.

REGIONAL INSIGHTS

The market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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North America is the dominant region in the home care packaging industry. In the region, the presence of key packaging companies, improved standard of living, high disposable income, and the willingness of consumers to pay more for premium cleaning products majorly drive the home care packaging market growth. In addition, the key companies in the U.S. are achieving globalization through several partnerships, which are emerging as a vital part of a growing market.

The Asia Pacific region is the fastest-growing market. China is the highest country-level business market for home care packaging, followed by Japan and India. The well-established consumer goods sector, along with the rapid growth of the e-commerce sector in the region, boosts the market growth.

Europe's market is witnessing significant growth due to the surge in the packaging industry and increasing urbanization. The growing sustainability trends in the region have also led to the rise in the utilization of packaging materials such as paper, paperboard, and glass for the packaging of home care products, thus boosting market growth.

The Latin American market is expected to experience moderate growth during the projected period. Low-cost packaging, ease & convenience of use, and convenient storage are the key factors driving market growth in the region.

Rising innovation in packaging and products, along with the expanding consumer goods sector, boosts the market growth in the Middle East & African region.

KEY INDUSTRY PLAYERS

Key Market Participants to Witness Significant Growth Opportunities with New Product Launches

The global home care packaging market is highly fragmented and competitive. A few significant players are dominating the market by offering innovative packaging solutions in the packaging industry. These major market players constantly focus on expanding their customer base across regions by innovating their existing product range.

Major players in the industry include Amcor Plc, AptarGroup Inc., Ball Corporation, DS Smith, Mondi, ProAmpac, and others. Numerous other companies operating in the market are focused on market scenarios and delivering advanced packaging solutions.

List of Top Home Care Packaging Companies:

• Amcor Plc (Switzerland)


• AptarGroup Inc. (U.S.)


• Ball Corporation (U.S.)


• DS Smith (U.K.)


• Mondi (U.K.)


• ProAmpac (U.S.)


• Huhtamaki (Finland)


• Silgan Holdings (U.S.)


• Sonoco Products Company(U.S.)


• Constantia Flexibles (Austria)


• WestRock (U.S.)


• ALPLA (Austria)


• Graham Packaging Company (U.S.)


• Greiner Packaging (Austria)


• EPL (India)

KEY INDUSTRY DEVELOPMENTS:

• February 2024 –  Mondi, a global leader in sustainable packaging and paper, announced the expansion of its innovative range of paper-based EcoWicketBags. The new range comes in response to the rising demand for sustainable packaging in the home & personal care (HPC) sector, especially for products such as diapers and feminine hygiene products.


• January 2024 – M&S partnered with Reposit and declared the expansion of its Refilled scheme for own-brand cleaning & laundry products with an intent to cut down plastic packaging and offer its consumers sustainability-minded alternatives. The consumers can choose from ten pre-filled, own-brand homecare products such as washing liquids, laundry detergents, cleaning sprays, and fabric conditioners.


• October 2022 – Beco, a Mumbai-based D2C sustainable home & personal care brand, introduced its first-ever Tetra-Pak refill solution specifically for its home care products. The new launch is a sustainable substitute for plastic refill pouches and is majorly utilized for dishwashing liquid, laundry detergent, and other cleaning solutions. The tetrapak is 94% plastic-free, with the only plastic components being the lid & the leakage-proof lining.


• January 2022 –  Sonoco, one of the largest sustainable global packaging companies, announced the acquisition of Ball Metalpack, a leading global manufacturer of sustainable metal packaging for food & household products and the largest aerosol can manufacturer in the North American region. Ball Metalpack was previously a joint venture possessed by Platinum Equity and Ball Corporation.


• September 2020 – Gualapack, a leading manufacturer of premade spouted pouches, strongly committed to refining circularity and sustainability in flexible packaging, introduced Pouch5. It offers a sustainable packaging solution for food products such as fruit puree, yogurt, drinks, and juices, beauty & personal care products such as soap refills or face masks, and home care products, including detergents.

REPORT COVERAGE

The market research report provides a detailed market analysis. It focuses on key aspects, such as top players, competitive landscape, product/service types, market segments, Porter’s five forces analysis, and leading segments of the product. Besides, the report offers insights into the home care packaging market trends and highlights key industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market intelligence & growth in recent years.

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Report Scope & Segmentation