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The consideration of cigar as a mesmerizing hobby and pastime is increasing in admiration for the product. The introduction of different types of cigar flavors such as vanilla, wine, chocolate, and other help to capture the attention of younger generation to consume the product. According to the data released by the Center for Disease and Control Prevention, in 2018, 4.9% of the adult population and 8% of the male population are considered to be consuming cigar in the United States. Additionally, various manufacturers are adopting better marketing strategies and are manufacturing the product at an affordable price which is helping to generate an excessive sale. Furthermore, more luxurious hotel use cigar as a welcome gift for their tobacco smoking guest to create a loyal guest assist to raise the supplies of the product.
Moreover, the innovation of electronic cigars which comes with a rechargeable system and has the ability to be filled with cigar tobacco also acts as an opportunity for the growth of the market. For instance the launch of eKaiser which is rechargeable and comes with 3 x Gold Cigar Flavour E-cigar will help to raise the future market development.
The production of cigar is at a high peak owing to the rising number of tobacco consumers which act as one of the driving factor for the market growth. Low and middle-income people all over the world also contribute to the increasing consumption. According to the data published by WHO, around 80% of the world population which is 1.1 billion smokers are estimated to be from low and middle-income countries. The increasing growth of research and development done by the manufacturers to come up with more health-friendly products, better tobacco taste, and others are helping to propel more demand. Additionally, the growing popularity of premium cigars among the wealthy section of the society also contributes to the market growth. Furthermore, the innovation of limited edition cigars which comes with extremely unique and rare design, taste, and quality also helps to boost the demand of the product.
However, excessive smoking of cigars causes lung disease which therefore act as a hampering factor for the growth of the market. According to the data released by WHO, in 2017 there is an estimation of 3.3 million deaths due to the consumption of tobacco.
Key Market Driver -
The growing number of tobacco smokers act as one of the driving factor for the growth of the matket.
Key Market Restraint -
Consumption of cigars lead to lung disease act as a restraining factor for the market growth.
Swedish Match, Agio Cigars, Habanos, Swisher International, Imperial Tobacco Group, Scandinavian Tobacco Group, Altria Group, and others are the key players which are operating in this market.
On the basis of quality the market is segmented into low, standard, and premium. Standard quality is expected to be the major shareholder on an account of its affordable price, not losing its quality or taste and others.
Based on end-user the market is fragmented into male and female. Male is estimated to be a larger shareholder due to having a lesser percentage of female tobacco consumers in the world. According to the data released by the WHO, 82% of the world’s current tobacco consumers are considered to be male.
Based on the flavor, the market is fragmented into tobacco/no flavor and flavored. Tobacco/No flavor is projected to hold the major share owing to the majority of the cigar smoker having the desire of larger percentage of tobacco content, flavored cigar is mostly meant to target non-cigar smokers, and others.
North America is projected to be the dominating region during the forecast period 2019-2026. The increasing import of cigars to this region helps to raise the consumption level. For instance, according to the data recorded by the Cigar Association of America, in 2017 around 330 million sticks were distributed to the U.S., which is considered as the largest import year in nearly two decades. Additionally, the region having manufacturers like Willy Cigars, Cuban Cigar Factor, Gran Havana Cigar Factory, Casa De Palma Cigar.co, and others who are trying hard to produce the finest cigars act as a flourishing factor which helps to drive more sales for the market growth.
Europe is estimated to show a strong presence during the coming years on an account of the progression of globalization more stores in this region are taking in cigars from different part of the world which assist generate more consumption of the product. For instance, according to the data published by the World Health Organisation, Europe has the highest occurrence of tobacco smoking adults with 28% and also has some of the highest adolescent tobacco consumers. Additionally, the increasing growth of women tobacco consumers in different countries of Europe like the United Kingdom, Italy, Spain, France, and others also acts as a flourishing factor for the rise in demand of the product. According to the data released by the Office for National Statistics,13% of the women population in the United Kingdom are estimated to smoke tobacco.
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