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The global hydrosols market is growing with the rising in the cosmetics and personal care industry. Hydrosol is commonly known as floral water, herbal water, or essential water. It is a kind of by-product produced during essential oil production. Hydrosols are aromatic water made from the distillation of flowers, fruits, leaves, roots, and other plant materials. Unlike other essential oils, they are less concentrated and based on water, used in a wide range of applications, including aroma therapy, personal care, and food & beverages. Hydrosols are generally considered safe and healthy for the skin.
Moreover, less expensive and natural factors make the product more popular in cosmetics and personal care applications such as skincare, makeup, aromatherapy, and perfume products. Increasing cosmetics industry in emerging economies it likely to drive the product demand in the upcoming years. According to the India Brand Equity Foundation, the beauty and cosmetics industry in India is projected to grow at a CAGR of 25% to reach USD 20 billion by 2025.
Hydrosols are also popularly consumed in food applications such as bakery, meat, dairy, sauces, and soups. Owing to its antimicrobial activity, it helps to control the growth of pathogenic and spoilage microorganisms, including bacteria and fungi. Therefore, it is widely used in meat and dairy products as a natural preservative to improve the product's shelf life. Increasing natural, safe, and free-from trends in food application is positively influencing the product’s demand growth.
Rising Health Consciousness Spurs Demand for Organic Hydrosols in Beauty and Wellness Markets
Increasing awareness about the harmful effects of synthetic chemicals on health and the environment is driving the natural products demand. This shift has raised the demand for hydrosols, particularly in the cosmetics, personal care and food sectors. Owing to its antimicrobial activity, hydrosols are now being used as sanitizing agents in fruits & vegetables for washing them and protecting them from pollution and harmful viruses.
Furthermore, hydrosols are known for their gentle, soothing properties and have become popular in self-care routines. Lavender hydrosol is widely used in aromatherapy for stress relief and in skin care to calmness from irritation. Owing to its less complex and harmless nature, hydrosol is used in DIY beauty treatment and home spa rituals. This factor will further propel the market growth.
Limited Shelf-life and Quality Concerns to Hamper the Market Growth
The limited self-life is a major challenge faced by the hydrosols market. Hydrosols are prone to microbial combination, which reduces their longevity. The self-life becomes more critical due to the organic presence in hydrosols. Furthermore, it is a by-product during the distillation of essential oil. Based on operators' cleanliness and maintenance, the product quality will vary. Product cleanliness and quality are other factors negatively affecting the market growth.
Scope of Customization to Drive Market Growth in the Upcoming Years
The increasing awareness of products among food industry players is leading the way for customization. Beverage industry players are infusing the product to bring innovative flavor, essence, and taste notes to their products. Furthermore, the rise in personalized skin care has opened doors for custom hydrosol blends. Personal care and cosmetics industry players are increasingly looking for products that are tailored to their needs and preferences to meet the emerging trends in the market. Therefore, key players are closely working with hydrosol producers. Based on end-use industry players' requirements, hydrosol producers are developing the product by combining various types of plants. The scope for customization is positively affecting the market growth.
The report covers the following key insights:
Based on source, the market is divided into flowers, leaves, fruits, and others.
The flowers segment leads the market. Flowers such as rose, lavender, calendula, and jasmine are widely used in essential oils, and they create a high scope to produce hydrosols from flower sources. Rose water has been traditionally used in skincare for its soothing and moisturizing properties. It is highly sought after in the cosmetics and personal care industry for making toners, facial mist, and body sprays. Therefore, less complexity and wide awareness of the product are likely to drive the flower-sourced hydrosol demand.
The fruits segment is the fastest-growing segment of the market. Fruit-sourced hydrosol, including citrus fruit, is increasingly used in gourmet and food preparation, such as desserts and beverages. Fruit-sourced hydrosol is used as a flavor-enhancing ingredient in bakery, dairy, and beverage products. Furthermore, citrus-based hydrosols offer various health benefits. Therefore, it is used in various skincare products. Therefore, the increasing adoption of fruit-sourced hydrosol in different industry applications is likely to drive the segment growth.
Based on nature, the market is fragmented into organic and conventional.
The conventional segment leads the market due to their wider availability and lower price point in the market. Despite the growing demand for organic products, conventional hydrosols remain the preferred choice for many manufacturers due to their cost-effectiveness and established supply chains.
The organic segment is one of the fastest-growing segments. Rapidly growing consumer preference for eco-friendly and chemical-free products is likely to drive the organic hydrosol products demand. Evolving organic, natural and chemical-free trends in food and beverage products are significantly impacting the market growth.
By application, the market is subdivided into food & beverages, cosmetics & personal care, pharmaceuticals, and others.
The cosmetics segment holds the largest market share. The product is traditionally used in multiple applications, such as skin-lightening creams, makeup removals, and hair sprayers. The mild, non-irritating nature of hydrosols makes them ideal for sensitive skin. Many water-based toners are getting in demand for their inflammatory properties. Therefore, the cosmetics and personal care industry is anticipated to expand at a promising growth rate in the upcoming years.
The food & beverages segment is anticipated to expand at the highest growth rate during the forecast period. The increasing demand for natural flavor enhancers and preservatives is primarly driving the product demand. Hydrosol is one of the ideal options for food manufacturers to utilize as a natural preservative in meat and dairy products. Furthermore, the customization benefit is further creating a potential opportunity for beverage manufacturers to develop innovative product options.
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Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Europe leads the global hydrosols market, driven by the strong cultural affinity for natural and organic products. Consumers have long embraced herbal and botanical remedies, making hydrosols a natural fit for them in different wellness routines, personal care, and skin care. The stringent regulations in the European Union regarding the use of synthetic chemicals in cosmetics further bolster the demand for natural alternatives such as hydrosols. This regulatory environment, combined with high consumer awareness, makes Europe the leading market for hydrosols.
The Asia Pacific market holds a dominant position in the global market fueled by the increasing consumer demand for natural cosmetics and personal care products. Herbal medicine and natural therapies are traditionally followed in Asian countries, including China, Malaysia, India and Indonesia. Plant-based ingredients for health and beauty, such as sandalwood hydrosol, are being used in ayurveda practices in many of the Asia Pacific regions as a traditional skincare routine.
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