Hygiene Packaging Market Size, Share, and Industry Analysis By Product Type (Bottles & Jars, Films, Pouches & Sachets, and Others), By Sales Channel (Hypermarkets & Supermarkets, Online Retailers, Specialty Stores, and Others), and Regional Forecast, 2024-2032

Packaging plays a major role in helping extend the shelf life of a product. Hygiene packaging refers to the preventive method adopted by the manufacturers of the products that are used to maintain personal and surrounding hygiene. The increasing geriatric population across the globe and rising awareness about the importance of hygiene are contributing to the growth of this market. The rise in the demand for antibacterial hygienic products is thriving, as is the demand for sustainable packaging that is sustainable and biodegradable, bolstering the growth of this market.

• For instance, in November 2023, Clearwater Paper Corporation announced a collaboration with Charter Next Generation for an early-to-market initiative to include advanced recycled polyethylene in Clearwater Paper's private-label tissue packaging offerings. CNG is providing a competitive edge and is leading the way in transforming waste plastics into useful products. Such initiatives by manufacturers are augmenting the demand for hygiene products, boosting the growth of the hygiene packaging market.

The rising e-commerce industry has increased the reach of hygiene products to consumers and helps in increasing awareness, fueling the growth of this market. The governments of several emerging nations are taking a step ahead to spread awareness regarding hygiene to lessen the chances of diseases being spread by an unhygienic environment. Such initiatives are boosting the demand for hygienic packaging products.

The demand for hygienic products is gradually rising. However, some of the products are not biodegradable and are difficult to dispose, impacting the demand for the hygiene packaging market. Furthermore, the plastic packaging of these products is not biodegradable and some of the emerging nations lack the infrastructure to recycle the products for further use, restricting the growth of this market.

IMPACT OF COVID-19 ON THE HYGIENE PACKAGING MARKET

The COVID-19 pandemic severly impacted every market due to the ceased borders, halted trade and declining market demand. The hygiene packaging market, however, has seen good growth compared to other industries as the epidemic augmented the demand for the hygiene of individual and their surroundings. The demand for antibacterial and cleansing products increased sharply. However, there was a decline in the market growth after high growth since the production units were shut down temporarily, and there was a shortage of products in the market.

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Hygiene Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Hygiene Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

SEGMENTATION

 ANALYSIS BY PRODUCT TYPE

Based on product type, the market is segmented into bottles & jars, films, pouches & sachets, and others. The films segment leads the hygiene packaging market. The increasing demand for tissue paper, toiletry rolls and sanitary napkins to maintain personal hygiene is driving the growth of this segment.

ANALYSIS BY SALES CHANNEL

Based on sales channel, the market is segmented into hypermarkets & supermarkets, online retailers, speciality stores, and others. The hypermarkets & supermarkets segment leads the hygiene packaging market. The presence of hyper and supermarkets in every region and the availability of all the products is propelling the segment growth. The convenience of shopping and high discounts are also fueling the growth of this segment.

REGIONAL ANALYSIS

The hygiene packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific is the leading region of the global hygiene packaging market. The increasing disposable income and inclination of people toward personal hygiene are contributing to the regional growth.

North America is anticipated to grow at a moderate rate due to the presence of key players and the changing lifestyle of people in the region. The European region is experiencing significant growth in the hygiene packaging market. The high number of people following hygiene routines and their concern for sustainability is fueling the regional growth. Latin America will witness steady growth due to the rise in awareness regarding personal hygiene. The Middle East & Africa will witness lucrative growth due to the increasing focus on hygienic products and Western influence.

KEY PLAYERS COVERED

The report includes the profiles of key players such as Amcor, Berry Global, Georgia Pacific, Amerplast, S.B. Packagings, UFlex Limited, Kris Flexipacks Pvt Ltd, Essity Aktiebolag, Sonoco Product Company, and Mondi.

KEY INDUSTRY DEVELOPMENTS

• In December 2023, Trioworld Group signed an agreement to acquire Wentus GmbH, Germany, one of the leading companies in providing solutions for high-performance food-, consumer- and hygiene packaging. The acquisition would help Triworld strengthen its position and help capture new markets.


• In August 2022, Mondi and Dow, in collaboration with Essity, launched packaging for feminine care made from PCR (post-consumer recycled) and biomass-balanced materials. The new packaging is made with renewable material and a by-product from paper making, as well as PCR content supporting Essity’s sustainability targets.


• In September 2021, The Optima Group, in collaboration with a global consumer goods group, developed paper packaging for sanitary napkins. The packaging paper is 100% recyclable and the packaging is made without using any plastic coating.