Condiments Market Size, Share & COVID-19 Impact Analysis, By Product type {Table Sauce (Tomato Ketchup, Mustard Sauce, Soy Sauce, and Hot Sauce], Mayonnaise, Pickles, and Honey)}, By Category (Organic and Conventional), By Packaging (Glass Jars, Pouches, PET Bottles, and Others), By Distribution Channel (Foodservice and Retail (Supermarkets/Hypermarkets, Convenience stores, Online Retail, and Others) and Regional Forecast, 2023-2030

The global condiments market size was valued at USD 85.11 billion in 2022 and is projected to grow from USD 89.75 billion in 2023 to USD 135.60 billion by 2030, exhibiting a CAGR of 6.07% during the forecast period. North America dominated the condiments market with a market share of 32.71% in 2022.

Condiments have wide applications in the food industry and are used in the preparation of various cuisines, including bakery, confectionery, savory, and other food products. Widely consumed examples of the product include tomato ketchup, soy sauce, hot sauce, mayonnaise, mustard sauce and pickles. The market has been experiencing significant growth owing to rising disposable incomes, expanding urbanization, rising snacking trends and evolving culinary landscape across the globe. Moreover, rising demand for convenience and ready-to-eat meals further propel market growth.

COVID-19 IMPACT

Restricted Supply Chains and Limited Availability of Raw Materials Resulted in Sluggish Growth

The COVID-19 pandemic positively impacted the market. The pandemic disrupted the supply chains, which affected the sourcing of raw materials, leading to production delays and shortages of raw materials. Moreover, the closure of restaurants and food service outlets led to a decline in demand for these products. However, the pandemic accelerated the trend of home cooking as people were forced to sit at home, which led to increased growth in the retail sector. For instance, McCormick & Co. Inc., a global manufacturer of sauces, recorded a rise of 4.7% in 2020 to reach USD 5.6 billion. The rise in sales was driven by growth in the company’s consumer segment.

Condiments Market Trends

Growing Veganism Trend to Fuel the Product Demand

The market has been experiencing a significant shift, driven by the burgeoning growth of plant-based diets and veganism. Consumers are embracing vegan lifestyles driven by ethical concerns, environmental awareness and health benefits. According to the Vegetarian Resource Group, a non-profit organization, in a poll commissioned in 2022, around 3% of the U.S. population is vegetarian, and another 3% is vegan. This presented a lucrative opportunity for the condiment brands that can adapt and cater to this growing segment. For instance, in February 2023, Best Foods Ltd., a flagship vegan brand, launched its new vegan mayonnaise named “Best Foods Vegan Mayo”. The new product is 100% plant-based, egg-free, and suitable for vegans. Apart from the growth in the adoption of the vegan diet, other innovative diets are also propelling manufacturers to launch keto products for the evolving consumer segments.

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Condiments Market Growth Factors

Expansion of Foodservice sector and Increase in At-Home Consumption to Drive Market Growth

Changing consumers' food habits is one of the major factors influencing the sales of the product globally. Foodservice sector plays a pivotal role in fueling such changes in dietary lifestyle. Young people are consuming processed food items such as burgers, hot dogs and other ready-to-eat food items where products are used to enhance the taste of these food products.  Western food items that are consumed with the product are growing in popularity in several Asian countries, further boosting the market’s growth. Similarly, Asian cuisines are becoming popular in Western countries. Moreover, foodservice restaurants are the major proponents of the spread of exotic food items in different countries, and the at-home preparation of such food items is also growing rapidly. Thus, several manufacturers are launching newer varieties designed for foodservice and at-home consumption or use in specific foods such as hot dog condiments. For instance, in February 2023, Mother’s Recipe, a food brand owned by Desai Foods Pvt. Ltd., launched a new category of unique condiments, namely “Exotic Global Sauces” under the brand ‘Recipe’. The new line consisted of green chili, garlic chili, red chili, soya bean, chili vinegar and sriracha sauces.

Product Innovations and New Product Launches to Support Industry Growth

Consumers are increasingly embracing multi-cuisine culture, venturing beyond traditional comfort zones to explore the vibrant tastes of different cultures. This insatiable appetite for culinary exploration is one of the major factors supporting the market’s growth. Moreover, the condiment industry is also responding to this growing demand with a wave of innovation. In addition, brands are introducing diverse and exciting products to cater to the evolving palates of consumers and offer them an opportunity to explore cuisines from the comfort of their homes. For instance, in May 2022, Veeba, one of the top mayonnaise brands and sauce manufacturers in India, launched a range of new exotic condiments and sauces in the market. The new line consisted of chili sauce sachets, prime ketchup sachet, thai sweet chili and others.

RESTRAINING FACTORS

Presence of Artificial Preservatives and Additives May Hamper Market Growth

Consumers are becoming increasingly health-conscious and have been seeking a healthier alternative to traditional products owing to the presence of added sugars, artificial preservatives and additives. Moreover, rising concerns about the health implications of artificial preservatives are further driving consumers toward natural and clean-label options. Artificial preservatives such as sodium benzoate, sorbic acid and others are increasingly used in pickles, sauces, and other food products. Consumption of such products can lead to several health issues, such as hypersensitivity, allergy and others, which further hamper the sales of products.

Condiments Market Segmentation Analysis

By Product Type Analysis

Table Sauce Segment to Lead the Market Owing to Rising Demand for Processed and Ready-to-Eat Foods

Based on product type, the market is divided into table sauce (tomato ketchup, mustard sauce, soy sauce, and hot sauce), mayonnaise, pickles and honey.

The table sauce segment is expected to hold a significant share of the market during the forecast period. The condiments sauces segment includes tomato ketchup and yellow condiments such as mustard sauce, soy sauce, and hot sauce. These products help to enhance the flavor of dishes with which they are usually consumed. Increasing busy lifestyles and rising reliance on ready-to-eat meals drive the demand for convenience food solutions. Table sauces offer an easy way to add flavor and variety to meals. Moreover, consumers are shifting their preference toward convenient and innovative ways to consume on-the-go foods, which significantly contributes to the growth of the segment. Red condiments, such as the tomato ketchup segment, are expected to lead the market under the table sauce segment owing to their tangy and sweet flavor and growing demand for fast food products.

Mayonnaise is another major condiment that is consumed in Western markets and is slowly becoming popular in other regions as well. As a versatile product, it is consumed in several countries such as the U.S. and European countries as a spread, for salad dressing and others.

The pickles segment is expected to grow significantly during the forecast period. The demand for the product has been rising due to its major usage as a savory side dish and the growing popularity of vegan and gourmet pickles.

Honey is another major growing product type in the condiments category. It enhances the taste of several dishes and can be used as a natural sweetener in tea or as a spread on toast. The growth in veganism and the rising demand for natural products act as major factors and are expected to support the market growth in the future. 

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By Category Analysis

Conventional Segment to Hold Major Market Share Owing to Wide Availability and Economical Nature

Based on category, the market is classified into conventional and organic.

The conventional segment is expected to hold a major condiments market share during the forecast period. Conventional products are those which are widely available in the market. These often contain additives, preservatives and artificial flavors to enhance taste, texture and shelf life. They are generally cheaper than organic alternatives and readily available in supermarkets and convenience stores.

The organic segment is expected to grow at the highest CAGR during the forecast period as consumers increasingly seek healthier alternatives made of organic ingredients, propelling market growth.

By Packaging Analysis

PET Bottles Account for Highest Market Share Owing to their Lightweight and Higher Portability

Based on packaging, the market is segmented into glass jars, pouches, PET bottles, and others.

The PET bottles segment holds the largest market share as packing in PET bottles has become a popular choice. The segment’s largest market share is attributed to the PET bottle’s durability, transparency and lightweight body. PET bottles have also been used for packaging as they are resistant to moisture, impact and chemical reactions. Moreover, PET plastic is highly recyclable, which aids in reducing the need for virgin plastic and makes it an environmentally friendly option.

The glass jars segment is anticipated to account for the second most widely used packaging product during the forecast period. Glass jars offer a high-end image conveying quality and freshness to consumers. Moreover, glass also helps in extending the shelf life of the product, which is particularly important for products with high acid or oil content.

Apart from glass jars and pet bottles, convenience packages such as pouches are also becoming popular globally. This form of packaging takes less space for storage and display and is an economical alternative to other rigid forms of packaging.    

By Distribution Channel Analysis

Promotions Offered by Retailers to Propel the Supermarkets/Hypermarkets Segment Expansion

Based on distribution channel, the market is classified into foodservice and retail (supermarkets/hypermarkets, convenience stores, online retail, and others).

The retail sector is expected to hold a prominent position in the market and undergo the fastest growth during the forecast period. In the retail segment, the supermarkets/hypermarkets segment leads the market, as consumers find a variety of products in one place, making it a convenient option to purchase. Moreover, retailers frequently offer promotions and discounts on products, making them more affordable and enticing to consumers.

The foodservice segment is expected to grow at a steady pace during the forecast period. Rising consumer preference for food delivery and takeout has led to increased demand in restaurants and catering services. Foodservice channels such as restaurants utilize smaller, single-serve packets and portioned bottles for hygiene convenience, expanding the market for pre-packaged goods. Moreover, the growing popularity of international cuisines in casual dining restaurants has been creating demand for ethnic sauces, spices and other similar products in the market.

REGIONAL INSIGHTS

The market is segmented into North America, Europe, the Asia Pacific, South America, and the Middle East & Africa.

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The market value of North America stood at USD 27.84 billion in 2022 and is expected to hold a major market share during the forecast period. The evolving consumer preferences, increased consumer need for convenience, and rising culinary variations in the diet are the key driving factors that boost the growth of the market in the region. Moreover, Asian foods have been gaining popularity among developed countries such as the U.S. and Canada, increasing demand for oriental sauces in the region. The U.S. government also tapped into the immense potential owing to rising oriental sauce consumption in the region. Moreover, as per the U.S. Department of Agriculture (USDA), exports of U.S. sauces and condiments increased by over 67% and reached USD 2 billion in 2021.

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Asia Pacific is expected to grow at the highest CAGR during the forecast period. The region has been witnessing a dynamic culinary landscape, with rising interest in international cuisines and fusion dishes. This trend encourages consumers to experiment with new flavors and different products that complement these diverse culinary experiences. The growth of the market has been due to China, which has been a traditional condiment consumer since ancient times. Moreover, the expansion of the food service industry in the region has further escalated the sales of various products, such as chili sauces.

Europe is expected to grow at a stable pace during the forecast period. European consumers are increasingly looking for convenient food options owing to busy lifestyles and rising urbanization. This has led to an increased demand for these products in the region, such as sauces, mayonnaise, and others. Moreover, rising health awareness, a growing vegan population, and rising animal welfare awareness have led to an increased demand for vegan-based products in the market. Manufacturers have been responding to this rising trend by launching new and innovative products in the market. For instance, in October 2022, Musa, a Spanish sauces company, launched a new vegan mayonnaise with the European Union’s V-Label certification.

The market in South America and the Middle East & Africa is projected to maintain its healthy growth trajectory during the forecast period, driven by rising disposable incomes, evolving consumer preferences and increasing urban population.

List of Key Condiments Market Companies

Key Industry Players Consistently Focus on Acquisition Strategies to Secure a Competitive Advantage

The global market is highly fragmented, with numerous small and medium-sized players along with established giants. This presents opportunities for the sauce industry to expand its product portfolio in new markets and expand its presence through strategic acquisitions and partnerships. Foodservice chains have their line of products to make their products stand out in terms of flavor. For instance, fast food chains such as Subway have subway condiments that can be used in their sandwiches to enhance the taste of the food. Some of the largest companies are continually expanding their condiment list to attract new consumers to purchase their products. For instance, in November 2020, McCormick & Company Inc., an American food company, completed the purchase of Cholula Hot Sauce's parent company. The acquisition would help McCormick & Company accelerate their growth opportunities.

LIST OF KEY COMPANIES PROFILED:

• The Unilever Group (U.K.)


• Nestle S.A. (Switzerland)


• The Kraft Heinz Company (U.S.)


• General Mills, Inc. (U.S.)


• Conagra Brands Inc. (U.S.)


• Del Monte Foods Inc. (U.S.)


• Hormel Foods Corporation (U.S.)


• Frito-Lay Inc. (U.S.)


• Kikkoman Corporation (Japan)


• McCormick & Company Incorporated (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• February 2023: TABASCO, a popular hot sauce brand, launched a new hot-sauce-based dressing named TABASCO Brand x TINX Avocado Jalapeño Hot Sauce.


• January 2023: Mountain Dew, a soft drink manufacturer, partnered with iBurn, a Houston-based hot sauce shop, and launched a limited edition hot sauce named Mtn Dew Baja Blast in the market.


• November 2022: Edible Garden AG, one of the leading producers of agricultural produce, acquired Pulp, a manufacturer of hot sauces. The acquisition enabled Edible Garden AG to increase the availability of its products, as well as sell them through established retail supermarkets and distribution channels in the U.S.


• August 2022: Fly By Jing, a hot sauce company, launched a new edition of Sichuan Chili Crisp hot sauce with the introduction of ‘Xtra Spicy Chili Crispy’.


• April 2022:  Kraft Heinz Co., an American multinational food company, acquired Companhia Hemmer Indústria e Comércio, a Brazilian sauce company, to expand its consumer base in Brazil.

REPORT COVERAGE

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The global market research report includes quantitative and qualitative insights into the market. This report also offers a detailed regional analysis of the market share, statistics, trends, regional forecast, and growth rate for all possible market segments. This market analysis report provides various key insights into the market, an overview of related markets, the competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key industry trends.

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