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Fortune Business Insights says that the value of the market was USD 14.95 billion in 2019 and is projected to reach USD 33.80 billion by 2027.
Growing at a CAGR of 9.3%, the market will exhibit considerable growth of the market in the forecast period (2020-2027).
Vitamins segment is expected to be the leading segment under the type criteria in the market.
Arkopharma, Abbott, Amway Corporation, Glanbia Nutritionals, Sanofi, Aboca, Herbalife Nutrition, Bayer Ag, Archer Daniels Midland Company, and Nestle S.A. are the top players in the market.
Italy is expected to hold the highest market share in this market.
Liquids segment under the form criteria is expected to exhibit the fastest growth in the market.
Promising growth potential for naturally-sourced and clean-labelled ingredients, aesthetic packaging, and innovation in delivery systems are some of the key trends.
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