Push-to-Talk Market Size, Share & Industry Analysis, By Component (Devices, Software, and Services), By Network Type (Push-to-talk over Cellular (PoC), and Land Mobile Radio (LMR)), By Enterprise Size (SMEs, and Large Enterprises), By Sector (Public Safety & Security, Government & Defense, Transportation & Logistics, Energy & Utility, Travel & Hospitality, and Others (Manufacturing, Construction, etc.)) and Regional Forecast, 2020-2027

The global push-to-talk market size stood at USD 12.00 billion in 2019 and is projected to reach USD 46.75 billion by 2032, exhibiting a CAGR of 12.0% during the forecast period. North America dominated the push-to-talk market with a market share of 37.42% in 2019.

The growth of this market is primarily owing to the rising adoption of cloud-based push to talk over Cellular (PoC) solutions among large enterprises. Cloud-based PoC helps to solve the gaps in communications by providing real-time & secured communication, increasing penetration of wireless PTT devices and multimedia sharing features. Large enterprises are adopting PTT to leverage various benefits such as portable two-way communication, cost control, enhanced call management, and advanced safety & convenience, among others.

Also, technological advancements such as LTE and 5G infrastructure are likely to increase the demand for PTT.  According to Fortune Business Insights, the global market value for 5G infrastructure was around USD 720.6 million in 2018 and is expected to reach a market value of USD 50,640.4 million by 2026, exhibiting a CAGR of 76.29%.

Also, evolving technologies such as Internet of Things (IoT), Artificial Intelligence (AI), natural language processing, and growing online applications are expected to create enormous opportunities for market players during the forecast period. Further, key players in the market are adopting various marketing strategies such as mergers & acquisitions to expand their business worldwide. For instance, in March 2019, Motorola Solutions acquired Avtec, Inc., U.S.-based VoIP dispatch Communications Company. The acquisition was completed to expand Avtec’s public safety services and software portfolio by using end-to-end PTT platform for their customers.

Covid-19 Impact

The rising threat of the coronavirus (COVID-19) has demanded the need for social distancing. Considering the required precautions to contain the spread of the virus, organizations and governments have started implementing work from home policy. This is expected to ensure proper distancing, without hampering the operations of organizations.  The outbreak of the COVID-19 pandemic and the humanitarian toll taken by it is making it challenging for market players to respond.

Further, providing a secured half-duplex Wi-Fi network at every remote location for employees at such a short period is challenging for organizations. The ongoing crisis will compel consumers and organizations to shift to the online world. The COVID-19 pandemic has sparked a remote work revolution and social distancing for PTT service providers. For instance, in April 2020, ESChat provided mission-critical broadband PTT (MCPTT) communication for law enforcement and Emergency Medical Service (EMS) workforces across North America. This service is a direct result of the COVID-19 emergency.  As a result, it may improve productivity and open new opportunities for the workforce. This has created a huge opportunity for solution providers.

PUSH-TO-TALK MARKET TRENDS

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Growing Deployment of Long-Term Evolution (LTE) Network-based PTT Solutions to Outgrow LMR Solutions

One of the emerging trends for the market is the shifting focus of enterprises towards the deployment of PTT solutions enabled by advanced LTE networks. The advent of LTE networks in mobile communication has substituted land-mobile-radio (LMR) communication technology. Various organizations are adopting LTE networks to enable enriched communication. This adoption has initiated the development of large bandwidth architecture that supports mission-critical PTT, push-to-locate, push-to message, and push-to-alert communication services. Further, large enterprises across various sectors, including public safety, government & defense, transportation and logistics, and others, are adopting LTE-powered solutions in their various business applications. Enterprises are adopting such solutions to increase the productivity & efficiency of workers in the field, streamline their workflow, and to reduce business hardware costs. However, with deployment of wireless technologies such as WLAN and LTE in PTT devices, communication becomes conceivable in wider areas. This is driving the demand for LTE network-powered PTT solutions as a cost-effective and feature-rich solution. To cater to the rising demand for these solutions, key players are adopting various business strategies such as mergers, partnerships, and product launch. For instance, in March 2020, Siyata Mobile partnered with Verizon, a Canada-based provider of cellular PTT communications devices. This partnership was completed to develop and launch "Uniden UV350" PTT LTE in-vehicle cellular IoT device. This launch allows Siyata Mobile to provide access to the in-vehicle communication solution to the enterprise customers.

DRIVING FACTORS

Rising Adoption of Wireless Devices, Network Devices, and Software among Organizations to Aid Market Growth

One of the significant market drivers is the rising demand for wireless push-to-talk devices across various industries such as enterprises & commercial and aerospace & defense. Rising adoption of wireless devices helps to boost overall safety and productivity as it provides end-to-end encryption. Also, the market demand for PTT software among smartphone users to connect groups and members over this communications mediums has significantly boosted the push-to-talk market growth.

Moreover, increasing number of network devices, along with rising adoption of accessories such as wireless speakers and microphones is anticipated to expand the market size. These devices have buttons to enable the switching of the device from the voice-transmission mode to voice-reception mode. This application is also used in devices such as an integrated digital enhanced network (iDEN), land mobile radio (LMR), broadband PTT, and MCPTT.  To cater to the rising demand, key players in the market are focusing on launching solutions and services to simplify workflow. For instance, in January 2017, Procall Solutions, an India-based wireless solution provider, launched digital wireless network solution. This solution is equipped with Motorola's iDEN technology. With the rise in the adoption of wireless PTT devices, the global market growth is expected to boost during the forecast period.

RESTRAINING FACTORS

Presence of Latency and Gaps in Communication Proving to be Inhibiting Factor for Market Growth

The presence of latency and minor communication gaps while engaging in two-way communication is restraining the demand for PTT. The users engaging in the conversation using LMR technology may face some time delays. For example, in areas where network infrastructure is absent or weak, users may experience the delay or lag during communications. Further, PTT technology implementation has affected network costs and pricing for users, which is on the higher side. These factors act as major restraints for the growth of the market. Besides, the lack of proper network infrastructure and lack of awareness about PTT solutions are major hindrances to the growth of the market. However, with the advent of advanced networking technologies such as LTE and G, the latency and gaps in communication are expected to be minimized.

PUSH-TO-TALK MARKET SEGMENTATION

By Component Analysis

Devices Segment to Hold High Market Share

Based on component, the market is divided into devices, software, and services. Among them, the devices segment is expected to hold the largest market share during the forecast period. The presence of key market players such as AT&T Intellectual Property, Bell Canada, ESChat, and Azetti Networks, among others, is significantly contributing to the growth of this segment. Also, rising adoption of rugged push to talk devices with inventive technologies is also anticipated to supplement the market growth. Various manufacturers are offering devices enabled with innovative features and technologies such as larger displays, multimedia storage, enhanced communication systems, and battery backup. Several companies are focusing on development of innovative and flexible devices. For instance, in 2019, AT&T Intellectual Property launched rugged PTT devices to meet the performance and functionality standards of the 3GPP for MCPTT. Also, rising awareness of public safety in the advanced PTT technology and features is expected to drive the market.

Further, the push-to-talk market is supplemented by the services and software provided by key market players. Software companies are boosting the market growth by developing and launching innovative solutions by which users can get reliable, improved, and steadfast PTT devices. For instance, in January 2020, Honeywell International launched new unified communications software solution "Honeywell Smart Talk software" for mobile workers to collaborate with each other. This new solution empowers workers to make conversations, send instant messages, and have VoIP calls.

By Network Type Analysis

 Push-to-Talk over Cellular (PoC) Segment to Gain Traction

The network type segment is categorized into PoC and land mobile radio (LMR). The land mobile radio segment is likely to hold a high market share, owing to the growing focus on improving communication technologies among public safety organizations and law enforcement agencies. To cater to the rising customer needs, leading players are focusing on developing customized applications and solutions. LMR systems are majorly used in law enforcement, defense, and public safety, among others.  Rising demand for LMR systems in emerging economies in regions such as Latin America, the Middle East and Africa (LAMEA) and Asia-Pacific, coupled with increased safety measures during terrorist activities and natural disasters, is expected to supplement the market growth.

Further, PoC is expected to grow at the highest CAGR during the forecast period. PoC provides reliable and enhanced communications services with high-quality audio support, which has boosted the demand for PoC devices. Also, a wide network range and quick call setup are some of the key advantages of PoC over the traditional technologies. PoC offerings have replaced the LMR systems in many commercial environments as various consumers are increasingly opting for application flexibility and low-cost PoC infrastructure. Key players are focusing on launching new products to improve customer growing needs. For instance, in September 2019, Hytera Communications Corporation Ltd launched its PoC radio-"PNC370". The PNC370 enhances flexible dispatching functionality and communications over cellular networks to create a wide-area radio network.

By Enterprise Size Analysis

Implementation of Cost-Effective PoC Solutions to Maximize Productivity to Boost Adoption of PTT in SMEs

Based on enterprise size, the market is segmented into small & medium-sized enterprises (SMEs) and large enterprises. Reduced cost and maximum productivity are vital factors for the adoption across small & medium-sized organizations as they have low budgets and spending. Thus, these organizations implement cost-effective PoC solutions which eliminate the cost associated with setting up a wide communication infrastructure. Moreover, PoC solutions help the field workers by providing secure and real-time communication across multiple geographies and enable workers to share field-related videos or images that can be crucial for business outcomes. Further, the large enterprises segment is expected to hold a higher market share during the forecast period. Large organizations have multiple corporate offices at different locations. Hence, cloud-based push to talk solutions can resolve the communications gaps with real-time communication among their workforces. Thus, large enterprises leverage PTT solutions to their employees for communication as these solutions are device-agnostic.

By Sector Analysis

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Public Safety & Security Sector to Witness the Highest Adoption of PTT Devices

Based on sector, the market scope includes public safety & security, government & defense, transportation & logistics, energy & utility, travel & hospitality, and others. Among these, the public safety & security segment held the largest market share in 2018. The growing adoption of these devices such as specialized ultra-rugged devices, feature phones, and smartphones in the public safety & security domain is expected to drive the market. Several public safety companies across the globe such as Phoenix Health and Safety, Honeywell, and 3M are utilizing push-to-talk solutions owing to their innovative benefits and features. Moreover, public authorities are communicating using these devices such as walkie-talkies during emergencies. Key players in this market are focused on launching new products to strengthen their geographical presence. For instance, in March 2020, AT&T launched MCPTT-based FirstNet and high-power user equipment (HPUE) certified products from Assured Wireless, which are available for public safety purposes.

Government & defense sector is progressively implementing PTT amid growing concerns for border safety, and the evolvement of advance monitoring systems. Further, transportation & logistics, energy & utility, travel & hospitality segments are expected to significantly grow during forecast period. The primary factors responsible for the growth of these segments are the need for cost-effective services, adoption of cloud-based PTT solutions, and government initiatives. Also, improved compliance such as DOT compliance and rising investment and R&D activities conducted to upgrade push-to-talk solutions are expected to drive the market growth. The need for reliable and constant communication between dispatchers, field workers, among others is surging the demand. Key players in the market including Motorola Solutions, Azetti Networks, RugGear, and Airbus DS Communications, among others are focusing on providing services across these sectors.  For instance, in 2019, Azetti Networks was focused on implementing PoC technology based on cloud services for the transportation & logistics and travel & hospitality industries.

REGIONAL INSIGHTS

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Geographically, the global market is divided into five regions -  North America, Asia-Pacific, Europe, the Middle East & Africa, and Latin America.

North America is expected to lead the market share during the forecast period, which is attributable to the rising penetration of core technologies and the presence of telecom service providers and PoC vendors such as Motorola Solutions and AT&T.  Rising demand for efficient and cost-effective solutions is considered as one of the key market drivers in the region. The US holds the majority share of the North America market owing to the rising adoption of push-to-talk solutions among various end-use industries such as public safety organizations, government and defense, healthcare, and other. Thus, key players in this market are focused on adopting product expansion strategies to cater to the rising demands for efficient and cost-effective solutions. For instance, in October 2019, Motorola Solutions expanded its video capabilities and software suite for the public safety sector.  This suite includes new broadband WAVE PTT streaming video, next-gen solution for community engagement, and Command Central Records solution.

The market in Asia-Pacific is anticipated to grow at the highest CAGR during the forecasted period. This growth is attributed to the advancement in IT infrastructure and rising collaboration between distributors and key players.  China and India are the fastest growing economies of Asia, which are continuously investing in arming public safety institutions such as the police and the military with these devices.  Key players are focused on launching new products to gain a competitive edge in the market. For instance, in November 2018, Kyocera Corporation, a Japan-based electronics manufacturer and supplier, launched military-grade, ultra-rugged, waterproof "DuraForce PRO 2", a 4G LTE Android smartphone with the Verizon Wireless. This device is designed for various industries such as construction and transportation.  As a result, market growth in the region is proliferating.

Europe held a significant position in the market in 2018, owing to the presence of major players operating in this market such as (International Ltd.) iPTT and Azetti Networks.  These key players are focusing on adopting strategies such as new product launches to expand their business and related offerings. For instance, in June 2019, International Push to Talk, a UK-based telecommunications equipment supplier, launched the “iPTT P500” hand portable PTT-over-cellular (PoC) radio designed for various sectors such as hospitality, traffic management, construction, public safety, and transportation.

Furthermore, the Middle East & Africa and Latin America are expected to grow moderately during the forecast period. This growth is owing to the growing trend of wireless technology and advent of technological advancements in cloud, IoT, and AI across these regions. The push to talk platforms have huge opportunities in Brazil and Mexico owing to rising internet penetration. Further, the natural disasters, cross-border terrorism, and rising criminal activities are some of the key factors driving the need for public safety, which is increasing the demand for these services in the region. Key players in these regions are focusing on offering new services to strengthen their market position. For instance, in July 2019, Motorola Solutions launched WAVE Radio: the TLK 100, a cloud-based network-independent multimedia communication subscription service across Europe, the Middle East, and Africa regions (EMEA). This launch has accelerated the adoption of cloud-based services across the EMEA region.

KEY INDUSTRY PLAYERS

Leading Market Players Are Emphasizing on Expanding Product Portfolio to Strengthen Market Position

AT&T Intellectual Property is a US-based communications holding company. The company provides media, technology, and telecommunications services worldwide and functions through four segments:  the WarnerMedia segment, Xandr segment, the communication segment, and the Latin America segment. The communications segment offers wireline and wireless video, broadband, and telecom services to its customers. The business units of the communication segment include entertainment group, business wireline, and mobility. In the mobility business unit, AT&T’s Enhanced EPTT service provides highly secure messaging, virtually instant voice communications, and location features over 3G, 4G, 4G LTE, & Wi-Fi. It also provides fast call setup times and it is based on 3GPP Mission Critical standards. This service uses VoIP technology to send the conversation over an AT&T Wi-Fi network. The company is currently investing in the development of its services all across the globe.  AT&T Intellectual Property is one of the key players in this market.  

November 2018 – AT&T Intellectual Property launched a new functionality of the 3GPP for MCPTT. This has enabled the advance direct communication with large groups, interoperability for modern interoperable broadband communications, and enhanced two-way radio communications. This also allowed the company to expand its services worldwide.

LIST OF KEY COMPANIES PROFILED IN THE PUSH-TO-TALK MARKET ARE:

• Motorola Solutions Inc. (US)


• Zebra Technologies Corporation (US)


• AT&T Intellectual Property (US)


• Verizon Wireless (US)


• Qualcomm Technologies, Inc. (US)


• Harris Corporation (US)


• ICOM Inc. (Japan)


• Kyocera


• Siyata Mobile (Canada)


• ECOM Instruments GmbH (US)


• RugGear (US)


• Telefonaktiebolaget LM Ericsson (Sweden)


• Sonim Technologies (US)


• Simoco (India)


• Airbus DS Communications (US)

KEY INDUSTRY DEVELOPMENTS:

• March 2020 – Telefonaktiebolaget LM Ericsson acquired Genaker, Spain-based MCPTT solutions provider. This acquisition has strengthened the Ericsson’s MCPTT offering towards mission-critical users.


• October 2019 – T-Mobile launched the broadband PTT service with the ESChat technology. This enabled T-Mobile salesforce to offer ESChat service in the US marketplace. T-Mobile is offering ESChat to government customers and its business without interoperability limitations.

REPORT COVERAGE

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The push-to-talk market report offers qualitative and quantitative insights on the industry and detailed analysis of market size & growth rate for all possible segments in the market. The market is quantitatively analyzed from 2020 to 2027 to provide financial competency. The information gathered in the report has been taken from several primary and secondary sources.

Along with this, the report provides an elaborative study of market dynamics, emerging trends, opportunities, and competitive landscape. Key insights offered in the report are the adoption trends of this market, recent industry developments such as partnerships, mergers & acquisitions, consolidated SWOT analysis of key players, business strategies of leading market players, macro and micro-economic indicators, and key industry trend analysis.

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