Intense Sweeteners Market Size, Share & Industry Analysis, By Product (Sucralose, Neotame, Aspartame, Acesulfame K, Saccharin, Others), By Product Type (Confectionery, Dairy Products, Beverages, Bakery Products, Others) Others and Regional Forecast, 2024-2032

Intense sweeteners are artificial sweeteners that are added to food as food additives to impart sweet taste or sweetness in food. Intense sweeteners are one of the best alternatives of sugar and are tens to thousands time sweeter than sugar. The use of intense sweetener is closely monitored by food regulatory authorities to ensure the safety of public health.

Intense sweeteners market is expected to grow at a rapid pace over the forecast period, owing to escalating demand of low-calorie sugar substitutes. Increased prevalence of diseases such as diabetes, high blood pressure, and cardiovascular diseases have encouraged people to opt for healthy and sugar-free food products, which is driving the growth of intense sweeteners market. High sweetening power of intense sweeteners is escalating its adoption and utilization in food and beverage industry, which is contributing significantly in the growth of intense sweeteners market. According to the British Nutrition Foundation, aspartame is 200 times and Neotame is 7000 times sweeter than sucrose.

Key Market Driver -

Increased prevalence of diseases have encouraged people to opt for healthy and sugar-free food products

Key Market Restraint -

Unregulated use of intense sweeteners can induce side effects on health

Launch of innovative intense sweeteners in the market, coupled with rising trust of consumers on intense sweeteners due to regulatory approvals on the use of intense sweeteners will propel the growth of intense sweeteners market during the forecast years. However, unregulated and extended use of intense sweeteners can induce side effects on health which in turn can restrain the growth of intense sweeteners market.

Key Players Covered in the Intense Sweeteners Market:

Some of the major companies that are present in the global intense sweeteners market are Hermes Sweeteners Ltd., Zydus Wellness Ltd., Ajinomoto Co., Inc., Archer Daniels Midland Company, Morita Kagaku Kogyo Co., Ltd., NutraSweet Property Holdings, Inc., PureCircle, and JK Sucralose.

Saccharin and aspartame being the oldest artificial sweeteners are very common and widely used across the food and beverage industry. Saccharine and aspartame are approximately 200 to 400 times sweeter than sugar, hence their sweetness inducing properties are quite beneficial for food and beverage manufacturers. The low-calorie content present in aspartame and saccharine is one of the significant reason for the rapid growth of the segments during the forecast period.

Intense sweeteners are highly used in food & beverage industry and they are a crucial food additive. Among applications, the use of intense sweeteners in beverages are expected to rise crucially over the forecast period. The growth of the beverage segment is expected to be fuelled by a decrease in sales of sugar-sweetened beverages in the prominent region such as North America. According to research findings, the consumption and sales of fruit drinks and sugary soda has decreased in the past two decades.

Regional Analysis: 

The Asia Pacific is projected to be growing swiftly during the forecast period, due to the rising demand for affordable food and escalating investment in them, attributed by the rising population in countries such as China and India. Increased demand for convenience food in developing economies, coupled with rising per capita income of people is expected to fuel the growth of intense sweetener market in the Asia Pacific.

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Increased consumer awareness of Asia Pacific regarding the negative health impacts of sugar on health and consumers’ preference towards sugar alternatives to stay healthy is further expected to boost the growth of intense sweeteners market in the region. However, the demand for intense sweeteners is expected to remain steady in developed regions such as Europe and North America, due to the decreased sale of beverages in the regions.

Segmentation

Key Industry Developments

• In January 2019, Merisant, a leading manufacturer of artificial sweetener, launched a new range of zero calorie sweeteners, sugarly sweet on Amazon. The innovative launch is a strategy by company to strengthen its brand portfolio.


• In November 2018, the Food Standards Australia New Zealand (FSANZ), approved the use of monk fruit extract as an intense sweetener. This step will lead to start of sale of intense sweetener composed of monk fruit in New Zealand and Australia soon.