Interactive Display Market Size, Share & Growth Analysis, By Display Type (Interactive Video Wall, Interactive Whiteboard, Interactive Kiosk, Interactive Monitor, and Interactive Table), By Panel Type (Flat, Flexible, and Transparent), By Technology (LED, LCD, and OLED), By End User (Hospitality, Gaming & Entertainment, Public Parking & Transportation, Quick Service Restaurant, Retail, BFSI, Healthcare, Education, and Others), and Regional Forecast, 2023-2030

The interactive display market size was valued at USD 41.95 billion in 2022 and is projected to grow from USD 45.32 billion in 2023 to USD 86.44 billion by 2030, exhibiting a CAGR of 9.7% during the forecast period (2023-2030). North America accounted for a market value of USD 15.40 billion in 2022. An interactive display, also known as a mounted device enables tasks, such as self-checkout, product information lookup, inventory availability, and personalized recommendations. These displays enable users to interact with digital content, make selections, manipulate images, and perform various actions using touch, gestures, or other input methods. The market encompasses a wide range technologies and products designed for various applications, including educational institutes, businesses, entertainment, retail, healthcare, and more. It is a display that can perform both functions, such as accepting an input through human touch and displaying the computed output on the screen.

An increasing demand for such products in gamification, digital classrooms, and other sectors enhances the demand for these equipment to drive market growth. Additionally, growth in the retail and hospitality sectors, which enhances the demand for this equipment, subsequently drives the growth of the market. For instance, according to the Shopping Center Association of India, the retail sector in India is projected to grow by USD 4.5 billion in 2030 from USD 1.3 billion in 2022. Such growth in the retail sector fuels the market growth. Also, a rising number of new shopping malls and shopping complexes, which are used for showcasing offers and details, drive the growth of the market. For instance, according to the statement of China Daily, currently, there are around 4,500 malls in China and is projected to build 7,000 new shopping malls, which subsequently boosts the interactive display market growth.

COVID-19 IMPACT

Increasing Demand for Touchless Technology due to the Pandemic to Drive the Market Growth

The COVID-19 impacted every sector and company across the globe and moderately impacted the market. According to the Organization for Economic Co-operation and Development (OECD), around 43% of global electronic manufacturers and service providers were negatively impacted by the pandemic. In addition, the sudden outbreak of the COVID-19 pandemic will certainly affect how consumers use public displays. The use of public touch screens has created fear among people due to the spread of viruses. Obviously, this forced the industry to come up with predictive touch screens or non-contact or air-touch touch screens.

Moreover, digital classrooms, retail sectors, and the gaming & and entertainment sectors are the largest users of the market. Also, major players are introducing new touchless technology-enabled products to intensify the market competition. For instance, in November 2022, iNui Studio, based in Luxembourg introduced a new AirxTouch Kiosk for the retail and hospital sector. It has touchless interaction technology and a 55” display. Also, it has smart control and AI-based features. All such factors are expected to boost the market growth in the coming years.

Interactive Display Market Trends

Enhanced Visualization Experience and Digital Classrooms to Stimulate Adoption Trend

The corporate and retail industries need data analytics capabilities that enable personalization. By analyzing customer data, businesses can tailor recommendations, offers, or content to individual preferences. Also, increasing use of data analytics software helps businesses to visualize and discuss business problems with other departments. The advanced features, such as multipoint touch screens and multi-user interaction, leverage demand for such devices across corporate and retail industries. For instance, In May 2023, Sharp Corporation, a global leader in the projector and display market, launched a professional display Multisync M751 display that is specifically crafted for high-end conferencing with advanced features designed to achieve clear and bright corporate presentation and also large for large-scale applications of digital signage at restaurants, retail, and other commercial sector.

Furthermore, exponentially expanding investments across the education sector to stimulate modern education. In contrast, interactive board equipment is an essential factor in developing the foundation for digital classroom infrastructure. These devices help better visualize the content with smart viewing, which enables users to display two or more materials at a time on the same screen. Also, the rising trend of touch-based devices is projected to witness growth in the market. It also allows the educator or learner to view or access their drive for market growth. For instance, In May 2023, LG Electronics announced the LG CreateBoard Interactive whiteboard solution, which is an ideal product for digital classrooms. It is equipped with 40 multi-touch points that provide interactive, smooth writing and drawing experience. All such factors are expected to drive the market growth.

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Interactive Display Market Growth Factors

Growing Applications and Analytics to Strengthen the Market Expansion

Interactive display plays an important role in understanding consumer’s likes and dislikes. These machines help organizations draw meaningful insights. Also, this product incorporates technological advancements, such as voice assistants and color optimization attract consumers and influence decisions, helping businesses grow trajectorially. Also, the growing demand for such products from the retail, education, transportation, and banking sectors enhances the growth of this market. For instance, In January 2023, Queenstown airport, as a part of a major terminal upgrade, installed CUSS to enhance the passenger experience by minimizing queue and easy check-in process. Elenium, an airport facility management company, will facilitate the CUSS. The education industry has evolved dramatically during the pandemic with an increase in digital learning platforms; display boards enable learners to visualize and understand easily. Also, SMART board technology in the education sector helps students perform well and improve learning. All such factors enhance the demand for such equipment to fuel market growth.

RESTRAINING FACTORS

Security Concerns, Strict Regulations, and Market Saturation Might Hinder Market Growth

Self-service devices deployed at transportation hubs and BFSI handles sensitive user information, such as personal data, payment details, or healthcare records. Ensuring data security is a critical part of the self-service device deployment that needs to maintain user trust and comply with data protection regulations. However, strong software can be protected from data security breaches and unauthorized access.

To address security concerns, businesses must invest in robust security measures, such as encryption, firewalls, secure payment processing, and regular software updates. Proper security protocols should be followed throughout the entire lifecycle of the kiosk, from development and deployment to ongoing maintenance and support. Furthermore, high market competition causes saturation among the industry players owing to competitive pricing and features offered by emerging players to impact the sales of the market. All such factors restrain the market growth.

Interactive Display Market Segmentation Analysis

By Display Type Analysis

Interactive Kiosk Segment Dominates owing to Increasing Demand from Educational Institutions and the Retail Sector

Based on display type, the market is segmented into interactive video wall, interactive whiteboard, interactive kiosk, interactive monitor, and interactive table.

The interactive kiosk segment dominates the market and is anticipated to grow moderately during the forecast period due to its features, such as customer engagement, versatility, data-driven, and brand promotion opportunities. This equipment is used in various industries, such as healthcare, gaming, and entertainment. Such factors are enhancing the demand for interactive kiosks.

The interactive video wall segment is set to rise with stagnant growth, owing to higher demand by physicians for the improvement in patients' overall experience, and the adoption of interactive video walls in railway and airport stations boosts market growth. Also, there is rising demand from educational institutions and video platforms, such as Google Meetings, Skype, and Zoom.

The interactive whiteboard segment is anticipated to grow with potential growth during the forecast period due to the rising trend of gamification in the corporate and education sectors, increasing demand for digital classrooms, and e-learning sectors. Additionally, increased government funding will enhance the demand for such equipment. For instance, in October 2022, according to the U.S. Government Accountability Office (GAO), the U.S. government planned to invest around USD 12 billion for the installation of new devices for the education and digital classroom sectors to increasing interactive display market share.

Interactive monitor and interactive table segments are anticipated to grow with potential growth, due to benefits associated with these products, such as their portable, durable, versatile, and user-friendly nature. All such factors contribute positively to the market.

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By Panel Type Analysis

Flat Segment to Dominate the Market due to Increasing Demand from the Universities, and Healthcare Sector

Based on panel type, the market is classified into flat, flexible, and transparent.

As per our analysis, the flat segment is projected to dominate the market and is anticipated to grow with the highest CAGR during the forecast period due to rising demand for flat panel displays from educational buildings and universities, and healthcare sector. For instance, according to the Electronics Association (ICEA), India’s flat panel interactive display market is projected to increase by 251.8% in 2025 as compared to 2020.

The flexible segment is projected to grow with potential growth during the forecast period due to benefits associated with such products, such as the fact that it can be curved and bent, allowing for curved displays and wrap-around screens. They are thinner, lightweight, and more durable.

The transparent display segment is anticipated to grow with potential growth, owing to major demand from the advertising and retail sectors. Along with this, OLED display technology is used in transparent displays, which offer low power consumption and deliver high resolution.

By Technology Analysis

LCD Segment to Register Highest Growth Rate Owing to Benefits Associated with These Products

Based on the technology, the market is classified into LED, LCD, and OLED.

According to our analysis, the LCD segment dominates the market and is expected to rise with the highest CAGR during the forecast period. It is owing to features, such as versatility, long durability, high image quality, cost-efficiency, energy efficiency, reliability, and ability to view from wide angles. This type of technology is largely adopted by key manufacturers available in the market.

The LED segment is projected to grow with potential growth due to features, such as multi-touch capability, high-resolution displays, and better connectivity solutions. Along with this, it found applications in the education sector, corporate sector, and retail sectors.

The OLED segment is anticipated to grow moderately, owing to features such as fast response time, thinness and flexibility, and long durability. It is used in interactive kiosks and related products. All such factors drive the market growth.

By End User Analysis

Education Sector Dominates the Market Owing to Increasing Adoption from Classrooms

Based on end user, the market is classified into hospitality, gaming & entertainment, public parking & transportation, quick service restaurant, retail, BFSI, healthcare, education, and others.

Based on our analysis, the education segment is the largest shareholder in the market and is projected to grow with potential due to rising spending on digital learning. The growing adoption of such systems from various classrooms fuels the segment growth. For instance, according to the Center of American Progress (CAP), in September 2022, around USD 1,100 billion is the estimated cost of modernizing and replacing outdated school buildings. This investment in the school buildings, which, in turn, raises the adoption of displays for education systems, fuels the market growth.

The retail, gaming & entertainment, and healthcare sectors are projected to rise with potential growth, owing to the growing adoption of touchscreen displays and the increasing trend of touch-based devices among supermarkets, such as Walmart, big retail store chains, and others. It is installed in the retail sector to showcase offers running on products, status about the availability of products, and improve customer experience. 

BFSI and the hospitality sectors are projected to have stagnant growth during the forecast period due to the BFSI industry enhancing the usage of such systems for promotional activities and for showcasing offer plans. These screens enable information dissemination, self-service, transaction automation, queue management, privacy and security, compliance, education, and innovation. All such factors drive the market growth.

REGIONAL INSIGHTS

The market report covers an in-depth scope and deep-dive analysis of five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America.

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According to our analysis, North America holds the largest market share due to rising demand from the education sector, corporate sector, healthcare sector, retail, and healthcare sector, which, in turn, is growing the number of installation of these devices from end users. With more than 75% of Americans owning a cell phone and about 90% of Americans owning a smartphone, top technology companies have created an interactive flat panel to help education and business professionals maximize their potential. The rising adoption of displays for education and training centers drives the market growth.  

U.S. to Dominate the Market Owing to Rising Demand from the Educational Sector to Fuel the Market Growth

Digitization of education, which includes the use of advanced technologies, such as smartphones, tablets, laptops, touch-screen whiteboards, tables, projectors, and kiosks in classrooms, increases student engagement and makes learning more interactive, which increases learning. In addition, the increase in gamification of the education system has boosted the growth of the market. Growing demand for these machines in the entertainment and sports industry, education, and transportation is boosting the market growth. Additionally, increasing government investments in expanding the supply chain network to drive market growth.

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Asia Pacific is projected to rise with robust growth during the forecast period, owing to increasing government initiatives for investment in installing display boards equipment from the healthcare and hospitality sectors to fuel the market growth. Additionally, increasing demand from the education, corporate, and healthcare sectors, which enhances the demand for displays, fuels the market growth.

Europe is projected to rise with substantial growth during the forecast period due to rising adoption of new concepts, such as interactive learning and e-learning for the education sector. Moreover, increasing trends of traditional broadcasters entering the market for advertising and growing retail sectors across Germany, France, the U.K., and others, fuel the market growth.

Middle East & Africa and South America are projected to grow with rising demand from education, digital classrooms, and training environments. Advancements in such devices, including touch capabilities and improved collaboration features, contribute to market growth.

KEY INDUSTRY PLAYERS

Major Players Adopting New Strategic Moves to Intensify the Market Competition

Major manufacturers such as Samsung Electronics, Sharp Corporation, Sony Corporation, Smart Technologies Inc., and others, are engaged in adopting product launches, product development, and acquisition as key developmental strategies to drive market growth. For instance, in January 2020, Panasonic Corporation introduced a new range of displays for sports and stadiums. Additionally, in June 2020, ViewSonic introduced a new direct View LED display for the market. It is a cost-efficient machine that acts as a replacement for video walls. It is available in two sizes, i.e., 135 inches and 165 inches. It is used for installation in lobbies and boardrooms. Such product offerings help the growth of the market. 

LIST OF KEY COMPANIES PROFILED IN INTERACTIVE DISPLAY MARKET:

• ASUSTeK Computer Incorporated (Taiwan)


• Elotouch Solutions (U.S.)


• Frank Mayer and Associates Inc. (U.S.)


• Promethean (Gravitas Education Holdings Inc.) (U.S.)


• Hon Hanoi Precision Industry Co. Ltd (Smart Technologies Inc.) (Taiwan)


• Panasonic Corporation (Japan)


• Samsung Electronics (South Korea)


• Sony Corporation (Japan)


• Sharp Corporation (Japan)


• ViewSonic (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• September 2023: Elo Touch Solutions planned to introduce the 2799L open frame display for retail and related sectors. It has a 27-inch screen for outdoor use. It is customized for industrial solutions that require durability in temperature and 24/7 availability.


• June 2023: Hitachi – LG Data Storage Inc. launched a new Artificial Intelligence (AI) display for retail shops, offices, residential sectors, gyms, restaurants, and conference centers. It has a 29-inch touchscreen panel suitable for any environment. It is integrated with an AI-based system. Also, it has biometric infrastructure and public key authentication. Also, it has features such as face recognition technology, a high-definition camera, and a real-time monitoring system. 


• May 2023: Samsung Electronics USA, Inc., a subsidiary of Samsung Electronics, showcased its new display technology at the National Restaurant Association NRA, 2023. Samsung’s Tizen feature kiosk provides greater flexibility and gives consumers a more convenient dining experience.


• May 2023: Sharp Corporation, a global leader in the projector and display market, launched a professional display Multisync M751 display that is specifically crafted for high-end conferencing with advanced features designed to achieve clear and bright corporate presentation and also large for large-scale applications of digital signage at restaurants, retail, and other commercial sector.


• May 2023: LG Electronics has announced the LG CreateBoard Interactive whiteboard solution, which is an ideal product for digital classrooms. It is equipped with 40 multi-touch points that provide interactive, smooth writing and drawing experience.


• April 2023: Promethean Technologies, a tech-enabled display board manufacturer, has been merged with the leading Chinese education holding group Gravitas Education Holdings Inc.

REPORT COVERAGE

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The global interactive display market research report covers a detailed depth analysis of the display type, panel type, technology, and end user. It provides information about leading players in the market and their business overview, product offerings, investments (R&D and expansions), revenue analysis, types, and leading applications of the product. Besides, it offers insights into the competitive landscape, trends analysis, SWOT analysis, and current market trends and highlights key drivers and restraints. In addition to the abovementioned factors, the market report encompasses several factors contributing to the market's growth in recent years.

Report Scope & Segmentation