J-Beauty Products Market Size, Share & COVID-19 Impact Analysis, By Category (Skincare, Makeup, Haircare, and Others), By Type (Traditional and Organic), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, and Online/E-commerce), and Regional Forecast, 2024-2032

J-Beauty products are Japanese cosmetic products with minimal steps for application to facilitate a simple beauty approach. The primary objective of J-Beauty products is to promote the health and vitality of the skin, achieved through the integration of lightweight, easily absorbed formulas. According to DHC Corporation, a Tokyo, Japan-based cosmetic manufacturer, J-Beauty goes beyond beauty and skincare to include ancient Japanese rituals, ingredients, research, technology, and health regimes.

The launch of innovative J-Beauty products is expected to fuel the global market growth over the forecast period. Prominent manufacturers, including Henkel AG & Co. KGaA and Shiseido Company, Limited, invest in research and development to enhance their products. Key industry innovations include packaging, sustainability, and ingredient evolution.

For instance, in March 2023, Henkel AG & Co. KGaA, a German, Europe-based cosmetic and chemical company, and Shiseido Company, Limited, a Tokyo, Japan-based cosmetic manufacturer, partnered to open the J-Beauty Innovation Hub in Tokyo, Japan. This collaboration encompasses marketing, product development, operations, and haircare ingredient formulation.

Numerous individuals across countries suffer from various skin conditions and issues, such as hyperpigmentation, tanning, acne, scalp conditions, hair loss, and skin dryness. These challenges are often unique to individual skin types, tones, and local environments, underscoring the growing demand for J-Beauty products tailored to address specific skin concerns.

Impact of COVID-19 on the Global J-Beauty Products Market

Despite supply chain disruptions and the temporary closures of offline distribution channels, the global J-Beauty products market recorded significant growth, driven by the impact of the novel COVID-19 pandemic. The pandemic increased individuals' focus on self-care, notably throughout 2020. As a result, there was a remarkable surge in the adoption of skincare products, including J-Beauty products. Furthermore, this trend was amplified by easy access to skincare information and online routines.

The COVID-19 crisis affected product launches, brand expansion, and production schedules within the beauty industry. This was due to the temporary and permanent closures of physical retail outlets and the imposition of lockdowns across countries.

• For instance, according to Kose Corporation, the company experienced a revenue decline attributed to store closures and business activity disruptions from the COVID-19 pandemic in 2020.

Segmentation

Analysis by Category

The global J-Beauty products market is segmented into skincare, makeup, haircare, and other categories. Growing skin-related concerns driven by factors such as genetics, dietary imbalances, aging, and hormonal fluctuations on a global scale is likely to contribute to the increased adoption of skin care products within the J-Beauty products space.

For instance, based data published by the National Centre for Biotechnology and Information, a Maryland U.S.-based branch of the National Institutes of Health, in August 2023, Acne vulgaris is a prevalent skin condition affecting a significant portion of the global population. This dermatological issue arises from genetic predisposition, elevated milk consumption, hormonal imbalances during adolescence, and diets characterized by high glycemic content. J-Beauty's ancient ingredient formulation and simplistic approach to treating skin problems will enable companies to develop effective products in the coming years.

Analysis By Type

The global J-Beauty products market is categorized into traditional, organic, and other types. Given the rising consumer preference for a collaborative approach in beauty products that combines conventional and chemical-based ingredients, the traditional segment is likely to dominate the global market throughout the forecast period. Traditional beauty ingredients, such as Gettou, Yuzu, collagen, and hyaluronic acid, are known to address specific skin concerns, including wrinkles, acne, uneven skin tone, dark circles, and melasma.

Analysis By Distribution Channel

Based on distribution channel, the global J-Beauty products market is segmented into hypermarkets & supermarkets, specialty stores, and online channels. The specialty segment is poised to dominate the global market due to the convenient accessibility of J-Beauty products and trial benefits. Moreover, the growing number of store openings by retail companies, including Sephora, Ulta, Nykaa, and Tira Beauty, will positively influence the segmental growth over the forthcoming years.

Key Insights

The report covers the following Key Insights:

• Overview of the Parent Market


• Supply Chain Analysis


• Industry SWOT Analysis


• Key Industry Developments (Product Launches, Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the J-Beauty Products Market

Regional Analysis

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The global J-Beauty products market is geographically segmented into North America, Asia Pacific, Europe, the Middle East & Africa, and South America. Asia Pacific is expected to dominate the global market throughout the forecast timeframe due to the strong cultural emphasis on beauty and skincare across Asian countries. Japan, India, South Korea, and China have an ancient history of cosmetics use, accelerating product adoption.

For instance, according to the data published by the International Trade Administration, a Washington DC, U.S.-based subsidiary of the U.S. Department of Commerce, China and Japan are the second and third largest cosmetic markets globally. (August 2021)

Moreover, prominent industry participants such as Kose Corporation, Kao Corporation, Shiseido Company Limited, and ROHTO Pharmaceutical Co., Ltd, operate across the Asia Pacific. Their presence  contributes to enhanced product availability and exclusivity, reinforcing Asia's dominance in the global J-Beauty product market.

Key Players Covered

The report includes the profiles of key players, such as Kose Corporation, Kao Corporation, Shiseido Company Limited, ROHTO Pharmaceutical Co., DHC Corporation, Lion Corporation, Mandom Corp., FANCL CORPORATION, Procter & Gamble Company, and Unilever.

Key Industry Developments

• December 2021: Procter & Gamble Company, an Ohio, U.S.-based consumer goods manufacturer, collaborated with AS Watson Group, a Hong Kong, China-based beauty and health retailer, to jointly create a J-Beauty product. This product is part of the newly introduced skincare brand 'AIO,' designed to address customers' dermatological and wellness requirements.


• July 2021: DHC Corporation, a Tokyo, Japan-based health supplement and beauty manufacturer, announced the expansion into the Indian market by introducing the 'Double Cleansing Combo.' The combo includes DHC Cleansing Oil and Face Wash Powder.