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Knee high boots is basically boots which is upsurge to the knees a bit underneath or over and is generally worn by women. The wearing of knee-high boots has nowadays become a trend due to its look, feel, shape, and designs. The rising influence from the product by celebrities or famous personalities through movies, TV shows, magazines, social media, and others has simultaneously gained more traction. Additionally, there is an escalating demand of knee-high boots due to the rising number of working women across the globe. For instance, in 2019 the employment rate of women is estimated to be 64% which is a growth of 5.8% from 2009 of 58.3%. Furthermore, there is a rise in sales especially in a cold region and during the winter season due to knee-high boots assisting the feet to stay warm and comfortable in those freezing cold places.
The rising number of fashion shows which is showcasing varieties of knee-high boots helps to attract more consumers to the product and thus act as a driving factor for the knee high boots market growth. The product is becoming commercialize due to the increasing use of the product at places like music festivals, clubs, bars, friendship gatherings, and others. Additionally, urbanization is also one of the key contributors to the market growth as more fashion industries flee towards the urban places around the world since people in these places possessed higher buying and are mindful of fashion products. According to the data published by Forbes, January 2019, in 2017 the global fashion industry revenue was estimated to be 2.4 trillion dollars.
However, the presence of intense competition with its substitute products such as bike boots, high heels, wedge heels, chunky boots, chelsea boots, and others acts as a hampering factor for the market growth.
Key Market Driver -
The growing fashion trends and industry across the world act as a driving factor for the market growth.
Key Market Restraint -
Intense competition with its substitute products act as a restraining factors.
On the basis of region, the knee high boots market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America is estimated to be the dominating region during the forecast period of 2020-2027. The region is being considered as a group of developed countries so people in this region are projected to have higher expenditure per person on clothing and apparel products. Moreover, places like New York City is considered as the fashion capital of the world which is expected to have a large contribution for the increase in consumption of knee-high boots as people in this city are highly conscious of fashion. Furthermore, this region has number of television reality shows such as dating, singing, model hunt, talent shows, and others where knee-high boots are highly popularized by people participating in this shows, and this further influences their audience to consume those same shoes and dresses.
Europe is anticipated to display a significant presence during the coming years owing to the presence of a large number of malls, fashion stores, shopping centers, shoe stores, and others which are assisting to increase the consumption of the knee-high boots. The rising popularity of the going of places such as night clubs, pubs, café, pool parties, concerts, and others drive more needs of the product as it is perfectly suited for these places. Additionally, the growing number of people who are displaying addiction to shopping also propels the demand for the product. For instance according to the article,’ Shopping Addiction Explained’ by UK Rehab, there is an estimation of 3% of European adults, and 8% of European young people from the total population of Europe are projected to be showing a level of shopping addiction which is known as pathological.
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On the basis of material use, the knee high boots market is segmented into leather, wool, polyester, and others. Leather is anticipated to be the dominating segment on an account of leather being strong in terms of its elasticity as it is able to further stretch into the shape of feet without being damaged and also has the ability to last for a longer period of time.
Based on type, the knee high boot industry is fragmented into classic, motorcycle, riding, and dressy. The dressy boot is estimated to be the major shareholder owing to its flexibility to wear with almost anything from leggings to jeans, dresses, trousers, and skirts.
By the sales channel, the knee high boots industry is divided into online, malls, and shoe stores. The mall is projected to be the largest segment due to a large number of people who went in and out for shopping, and it is considered to be a place where a large number of brands are located in one place.
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