Laptop Accessories Market Size, Share & COVID-19 Impact Analysis, By Product (Web Camera, Keyboard, Mouse, Hard Disk Drive, Laptop Case, and Others), By Price Range (Premium, Economy, and Low), By Distribution Channel (Hypermarkets, Specialty Stores, and Online Stores), and Regional Forecast, 2024-2032

Laptop accessories include a range of products such as keyboards, speakers, and chargers designed to improve the overall user experience. These accessories also play a crucial role in supporting the various functions of the laptop, such as music, gaming, and storage.

The increasing demand for laptops across countries worldwide for educational and communication purposes contributes to the rising adoption laptop accessories. In addition, the rising trend of working from home has further increased the product adoption. For instance, in September 2022, the U.S. Census Bureau, a Maryland, U.S.-based government unit of the U.S. Federal Statistical System, revealed a three-fold increase in the number of individuals primarily working from home, growing from 5.7% (approximately 9 million individuals) in 2019 to 17.9% (about 27.6 million individuals) in 2021.

The market growth is further driven by continuous innovation and the launch of new laptop accessories by key players such as Microsoft, HP Inc., ASUSTeK Computer, Inc., Dell Inc., Seagate Technology LLC, Logitech, and Telecam Technology Co., Ltd. For instance, in January 2023, Dell Inc., a Texas, U.S.-based manufacturer of computers and related products and services, launched the Premier Collaboration Keyboard (KB900), the first Zoom-certified collaboration keyboard designed to maximize employee productivity.

Impact of COVID-19 on the Global Laptop Accessories Market

The global laptop accessories market experienced a decline as a result of the adverse impact of the COVID-19 pandemic, mainly in 2020. Several prominent manufacturers faced challenges due to supply chain disruptions and the closure of production units. However, the demand for laptops gradually increased in 2021 owing to the rapid adoption of remote work arrangements due to social distancing measures across countries worldwide. These measures also increased product demand across households for educational and business purposes. This factor further resulted in increased sales of laptop accessories such as webcams, headphones, and laptop cases and covers.

Segmentation

Analysis by Product

Based on product, the global laptop accessories market is segmented into web cameras, keyboards, mouses, hard disk drives, laptop cases, and others. The hard disk drive segment is anticipated to lead the market in the coming years due to the increasing demand for additional storage and backup solutions by laptop users. In addition, the growing number of professionals, including graphic designers, software developers, data analysts, and photographers, requiring substantial storage capacity in their laptops, fuels segmental growth.

Analysis by Price Range

Based on price range, the global market is categorized into premium, economy, and low-priced segments. The premium price range held a major market share in 2022, backed by the high demand for branded, quality, and durable laptop accessories that are typically available at premium prices. Moreover, the rise in disposable income has increased the purchasing capacity of consumers worldwide, which, in turn, has stimulated the demand for premium products.

Analysis by Distribution Channel

By distribution channel, the market is divided into hypermarkets, specialty stores, online/e-commerce, and others. The specialty stores segment is expected to dominate the market throughout the forecast period due to the availability of exclusive products, specialized promotions, and discounts at these retail formats. In addition, the presence of numerous specialty stores, including brand stores offering a diversified range of laptop accessories across countries worldwide, fuels the segment growth. 

Key Insights

The report covers the following key insights:

• Overview of the Parent Market


• Supply Chain Analysis


• Industry SWOT Analysis


• Key Industry Developments (Product Launches, Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Global Laptop Accessories Market

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America held a major market share in 2022 owing to a sizable number of individuals possessing laptops across the region, which also fuels demand for laptop accessories. For instance, in August 2022, the U.S. Census Bureau, a Maryland, U.S.-based government unit of the U.S. Federal Statistical System, reported that nearly 78% of the total households in the region possess both personal laptops and desktop computers and rely on internet connectivity for various work-related activities.

The Asia Pacific market is likely to grow considerably in the near term with the rapidly expanding corporate and educational sectors across countries such as China, India, and Japan. This increases the adoption of laptops and their accessories, including keyboards, headphones, webcam, and mouse.

Key Players Covered

The report includes the profiles of key players, such as Microsoft, HP INC., Apple Inc., ASUSTeK Computer, Inc., Dell Inc., Seagate Technology LLC, Logitech, Telecam Technology Co., Ltd., SZ Tenveo Video Technology Co., Ltd, and Cutek Circuits.

Key Industry Developments

• August 2022: Amazon Inc., a Washington, U.S.-based e-commerce company under the Amazon Basic brand, introduced an innovative laptop table. This table features height adjustment functionality and has a built-in fan to help cool down devices during extended working hours.


• September 2021: Microsoft, a Washington, U.S.-based multinational technology corporation, unveiled "The Ocean Plastic Mouse," which offers Bluetooth connectivity and a 12-month battery life. The solution is constructed using 20% recycled ocean plastic and is available with 100% recycled packaging.