Lawn & Garden Equipment Market Size, Share & COVID-19 Impact Analysis, By Equipment Type (Lawn Mower, Chainsaws, Cutters and Shredders, Trimmers and Edgers, and Others), By Power (Gas, Electric, and Manual), By End-use (Residential, Playgrounds, and Golf Courses), and Regional Forecast, 2021-2028

The global lawn & garden equipment market size was USD 29.58 billion in 2020. The market is projected to grow from USD 31.52 billion in 2021 to USD 50.85 billion in 2028 at a CAGR of 7.1% during the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with lawn & garden equipment witnessing a positive impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a lower growth of 6.3% in 2020 as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

Lawn & garden equipment are tools that are utilized for trimming, aligning, cutting, and maintaining the lawn & garden structure. The emergence of this equipment is attributed to augmented demand for automated and technologically advanced garden equipment within the golf courses, playgrounds, and residential facilities.

The ongoing trends such as small-space gardening, kitchen gardening, urban farming, and others are anticipated to boost the global market growth. Additionally, the utilization of GPS-enabled, remote-control electric-powered lawn mowers, and trimmers is resulting in easier gardening activities, which, in turn, bolstered the equipment demand. The improvements in the social lifestyle, increasing rich population, and adoption of gardening as a hobby are further projected to surge the product demand, thereby augmenting the global market growth.

COVID-19 IMPACT  

COVID-19 Impact: Work from Home Practices Boosted Lawn & Garden Equipment Sales

COVID-19 was declared a pandemic by WHO in March 2020, following which, most countries witnessed sudden shutdown of economic activities attributed to social distancing practices, lockdown norms, and pessimistic approaches in the market. However, the impact of the pandemic on the global lawn & garden equipment market growth has been moderate. Supply chain gets disrupted for shortest time period as the manufacturers have adopted preparedness plans across the global facilities in an effort to keep employees healthy and safe, thereby augmenting production processes.

Most of the market participants were completely operational; however, they perceived weaker than normal 1^st half and stronger than normal growth in the 2^nd half. Companies such as Husqvarna Group, the Toro Company, ANDREAS STIHL AG & Co. KG, and others get benefitted by stay at home trend amidst the pandemic period and that resulted in prolonged gardening season. Thus, this increased the gardening equipment demand.

Additionally, countries including the U.S. and others experienced increased sales owing to their rising spending in technologically advanced lawn mowers, trimmers, cutters, and other equipment. Therefore, in the long-term, the COVID-19 pandemic is considered as a boosting factor for the global market. In addition, modernization across R&D operations holds the key to safeguarding the lucrative long-term growth.

LATEST TRENDS

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Amplifying Demand for Automated Gardening Equipment is a Growing Trend

Rising demand for modern designed garden & lawn equipment is anticipated to bolster the growth in future. The increase in availability of newly invented products is encouraging more end-users to invest in the market, thereby brightening the market prospects. The COVID-19 pandemic emerged as the supportive factor as customers are spending more time in their residential area. As a result, this is augmenting the product demand.

In addition, increase in demand for smart gardening techniques, including, GPS technology, auto brake system, uniform cutting, and others is positively impacting the global lawn & garden market growth. Smart gardening enables end-users to brand gardening simpler and on-time maintenance. Moreover, key market participants, including Deere & Company, MTD Products Inc, AriensCo, and others are developing technologically advanced lawn mowers, trimmers, and other equipment. For instance, in February 2019, Deere & Company launched ‘Z700 Series ZTrak’ zero-turn mowers to bring commercial-grade comfort and construction to residential market. It has an integrated park brake and an adaptable foot platform.

Therefore, these factors are complimenting the automation efforts across this market.

DRIVING FACTORS

Shift Toward Electric Lawn & Garden Equipment is Propelling Market Growth

The ever-growing push for electric powered lawn mowers, trimmers, chainsaws, and other equipment is anticipated to witness rising demand for gardening equipment across the globe. Concerning the noise and environmental issues, several countries, including the U.S., the U.K., Germany, Japan, India, Australia, and others are heavily focusing on offering electric equipment. Electric lawn mowers weigh less, are quieter, and the push-to-start button offers advantage. As a result, it is bolstering the electric equipment demand.

Additionally, major market players, including the Toro Company, Falcon Garden Tools Pvt. Ltd., Cub Cadet (a subsidiary of MTD Products Inc.), and others are offering electric equipment, thereby propelling the global market growth. For instance, Cub Cadet offers electric trimmers and chainsaws with better performance and reliability.

RESTRAINING FACTORS

Hefty Maintenance Cost Hampers Market Growth

Gardening & lawn equipment are one of the most utilized equipment across residential, golf course, and playground areas. This equipment are utilized on daily basis. However, the unavailability and delays in the repairs and servicing of the lawn mowers, cutters, and other equipment increase the downtime and hinder the lawn cutting process. In accordance, multiple sources approve the repairing of these equipment costs ~USD 85. This, in turn, reduces its usage.

Additionally, there is a rising demand for hybrid power equipment, with an additional manufacturing cost. Small & medium companies find it difficult to manufacture this equipment, thereby impeding the global market growth.

SEGMENTATION

By Equipment Type Analysis

Lawn Mowers Segment Captures Highest CAGR Backed by Excess Usage in Household Gardening Processes

Based on the equipment type, the market share is segragaged into lawn mower, chainsaws, cutters and shredders, trimmers and edgers, and others.

The lawn mowers segment will record the highest CAGR over 2021-2028. It is attributed to the widespread utilization across house backyards and sports fields for maintenance purposes. In addition, leading manufacturers are advancing these mowers with IoT, thereby complimenting the faster growing rate.

The trimmers & edgers segment witnesses second highest growth rate, owing to its utilization in almost every gardening processes. In case of proper shaping the garden, these equipment are of most use. Whereas, chainsaws, cutters and shredders, and others are anticipated to witness substantial growth in the lawn & garden equipment market forecast period. Speed factor is encouraging the utilization of chainsaws across the market.

By Power Analysis

Green-energy Initiatives to Portray Highest CAGR for Electric-powered Segment

The power segment is segmented into manual, electric, and gas.

Electric-powered segment is in the best position to lead the market with the highest CAGR, owing to the rising global warming and fuel emission concerns. The augmented green-energy initiatives are also contributing to the growth of the global market.

Gas-powered segment is projected to capture maximum market share attributed to the flexibility and power offered by it and increased power output compared to other segments. Gas-powered equipment is ideal for extended operations. Whereas, manual segment is anticipated to capture considerable market share and CAGR in the global market.

By End-use Analysis

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Growing Landscaping Services and Consumer Spending Power to Depict Higher CAGR for Residential Segment

The end-use segment is characterized into residential, playgrounds, and golf courses.

Residential segment is leading with the highest CAGR attributed to the rising demand for landscaping services in developed economies and swelling residential construction activities in emerging economies. In addition, the augmenting interest in outdoor activities has prompted the backyard maintenance activities, eventually contributing to the improved mental well-being. End-users fitting to various socio-economic upbringings in several regions often form contracts for the maintenance of their gardens with landscapers. COVID-19 pandemic also complimented the equipment demand as people are working from home and allocating more time for lawn trimming, cutting, and other decorative processes.

In case of golf courses and playgrounds segment, rising interest across the overall outdoor sports in Asia and African countries is supporting the increased equipment demand.

REGIONAL INSIGHTS

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The scope of the global market is characterized into five regions, North America, Asia Pacific, Europe, the Middle East & Africa, and South America.

North America is leading the market in terms of market share, owing to strong presence of leading market companies, including Deere & Company, the Toro Company, and others. The autonomy of these equipment aids end-users in reducing the time consumption, thereby easing the process of gardening practices.

U.S. to Witness Highest CAGR as it Spends Heavy Amounts on Lawn & Garden Equipment

The U.S. is one of the biggest markets for lawn & garden tractors across the globe. Multiple Asia-based suppliers target the U.S. as an export market. Additionally, typical households across the U.S. spend more on lawn and gardening equipment attributed to the large yards, preference for outdoor living areas, huge golf course and athletic fields, and others. For instance, the National Golf Foundation (NGF) stated that at the end of 2020, there were >16,100 golf courses in the U.S. This, in turn, is boosting the garden equipment utilization across facilities in the U.S.

Asia Pacific is in the best position to capture highest growth rate during the forecast period. It is mainly attributed to increasing commercial & residential construction activities by the real estate owners. In addition, increasing usage of energy-efficient mowers and GPS-enabled equipment acceptance is laying the foundation for the future growth. Moreover, the forthcoming global events in the field of sports, for instance, the ‘Olympic Winter Games Beijing 2022’ have demanded the enrichment of the aesthetic appeal of yards and lawns thus, boosting the gardening and lawn equipment market growth.

The increasing demand for electric lawn mowers is encouraging the Europe market growth. Additionally, the augmenting adoption of green landscaping services is propelling the market growth.

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The Middle East & Africa and South America are probable to witness significant growth attributed to the construction of small gardens across the residential as well as commercial facilities. The rising popularity of golf across the Middle East, Africa, and South American countries has boosted the demand.

KEY INDUSTRY PLAYERS

Leading Players Emphasize on Introducing Technologically Advanced Equipment

Prominent players are heavily emphasizing on product launch strategies to sustain in the intenseifying market competition. In addition, the industry players continuously focus on high-precision practices to provide superior cut qualities and uniformity across lawn & gardens. This, in turn, is complimenting their efforts to strengthen their market position. Citing an instance, in September 2021, Cub Cadet, a subsidiary of MTD Products Inc introduced ‘Pro Z 960 S’ and ‘972 S SurePath’, its innovative semi-autonomous commercial mowers that are fitted with 4-wheel steering system and GPS technology to deliver efficient end results.

The Toro Company Emphasizing Mergers & Acquisition Strategy to Improve Equipment Offerings

The Toro Company is keen to provide technologically advanced lawn & garden equipment to improve operational efficiency and perform outdoor gardening activities with ease. In process, the company is acquiring technologically advanced companies to boost equipment offerings. For instance, in March 2021, the Toro Company acquired Left Hand Robotics, Inc. to support its strategy of becoming the technological leader in smart connected, alternative power, and autonomous product offering market. Left Hand Robotics, Inc. is well-placed in developing state-of-the-art autonomous solutions for snow and turf management.

LIST OF KEY MARKET PLAYERS PROFILED:

• Deere & Company (U.S.)


• Husqvarna Group (Sweden)


• Falcon Garden Tools Pvt. Ltd. (India)


• Robert Bosch Power Tools GmbH (Germany)


• American Honda Motor Co., Inc. (U.S.)


• AriensCo (U.S.)


• The Toro Company (U.S.)


• Fiskars Group (Finland)


• Stanley Black & Decker, Inc. (MTD Products Inc) (U.S.)


• Emak S.p.A. (Italy)

KEY INDUSTRY DEVELOPMENTS:

• October 2021 – AriensCo displayed its equipment line-up of battery and petrol-powered zero-turn mowers at SALTEX 2021 in England. The company also showcased its low emission and noise, battery-operated ‘ZENITH E’ and ‘ARROW’, a conceptual stand-on mower.


• August 2019 - American Honda Motor Co., Inc. introduced ‘HRN Series’ of lawn mowers for residential applications. It offers a powerful GCV170 engine and optimizes grass cutting while streamlining maintenance and operation.

REPORT COVERAGE

An Infographic Representation of Lawn & Garden Equipment Market

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The lawn & garden equipment market report focuses on leading regions across the globe to offer a better understanding to end-users. Moreover, the report offers insights into the industry dynamics and analyzes technologies utilized at a rapid pace across the world. It also displays some of the key factors and restraints to help the readers gain in-depth knowledge about the market.

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