Lollipop Market Size, Share, and Industry Analysis, By Product Type (Hard Lollipop and Soft Lollipop), By Flavor (Fruit Flavored [Berry, Mango, Orange, and Others], Chocolate Flavored, and Milk Flavored), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Grocery Stores, and Online Retail), and Regional Forecast, 2024-2032

A lollipop is a type of candy that consists of a hard candy piece mounted on a small stick for holding. Lollipops evoke feelings of childhood and playfulness, driving their popularity among both children and adults seeking a nostalgic indulgence. The increasing population of infants and children is also contributing to the market growth, as lollipops are a popular treat among this demographic. Increasing health concerns among consumers have led them to opt for lollipops with fewer artificial ingredients. As a result, the use of natural flavors and colors is gaining traction in the product. Manufacturers are also responding to this trend by launching new and innovative products. For instance, in May 2024, Perfetti Van Melle, one of the largest confectionery manufacturers, introduced a new sharing pack from the lollipop brand Chupa Chups: the Mini Lollipop Bag. The new product includes assorted flavors such as strawberry, orange, cola, and apple. Each lollipop is infused with Vitamin C and natural coloring and is suitable for vegans.

Nowadays, manufacturers are coming up with new trends, such as incorporating candies with vitamins botanical or herbal extracts and developing products, particularly for parents seeking modern ways to incorporate healthy vitamins and extracts in their kid's diet. For instance, in August 2023, Beekeeper's Naturals, one of the leaders in the health and wellness category, launched a  Kid's Propolis Throat Soothing Lollipops. The new product contains 12.5 mcg (500 IU) of vitamin D, 2 grams of sugar, 1.5 mg of zinc, and wildflower honey in order to soothe throats and support immune systems.

Lollipops could be increasingly seen as unhealthy due to their high sugar content and link to cavities. The growing concern about dental health and the potential negative impact of lollipops on oral health may impede market expansion. Therefore, manufacturers have been practicing developments in sugar substitutes, creating delicious sugar-free lollipops that rival their sugary counterparts. This can attract new consumers who might have previously avoided lollipops altogether.

Key Insights

The report covers the following key insights:

• Overview of the Lollipop Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Lollipop Market


• Key Developments

LOLLIPOP MARKET SEGMENTATION ANALYSIS

Analysis by Product Type

By product type, the market is classified into hard lollipop and soft lollipop. The hard lollipop segment is expected to hold a major share of the global market. Hard lollipops have relatively higher consistency and can be stored easily for a longer time. As a result, the product segment received more attraction among consumers. Furthermore, lower complexity and ingredient requirements to produce hard lollipops make it easier to produce the product economically. This allows manufacturers to offer hard lollipops at a lower price point, making them more accessible to consumers. Hard lollipops can be easily molded into various shapes and sizes, offering a fun and visually appealing element that resonates with children, a key demographic for the lollipop market.

The soft lollipop segment is expected to grow significantly in the forecast period. Consumers, especially younger generations, are seeking new and exciting candy options. Moreover, soft lollipops offer a wider variety of textures and flavors, fueling their growth.

Analysis by Flavor

By flavor, the market is classified into fruit flavored [berry, mango, orange, and others], chocolate flavored, and milk flavored. The fruit flavor segment is anticipated to hold a major share of the global market. Fruit flavor lollipops, including strawberry, raspberry, cherry, and blueberry, are more popular among kids. These flavors are familiar, loved by children & adults alike, and evoke a sense of nostalgia. Moreover, berry flavors are often perceived as natural and refreshing, aligning with consumer preferences for candies that aren’t overly artificial. Prominent players in the market are also launching innovative products owing to rising demand. For instance, in December 2023,  Jolly Rancher, a famous lollipop brand owned by Hershey’s, launched a new flavor of lollipop, having a unique blend of blueberry and strawberry flavors in a single pop.

The chocolate flavored segment is expected to grow significantly in the forecast period. Consumers are increasingly seeking premium and artisanal chocolate products with unique flavors and textures. This trend is driving demand for high-quality chocolate-flavored lollipops.

Analysis by Distribution Channel

By distribution channel, the market is classified into supermarkets/hypermarkets, convenience stores, specialty stores, grocery stores, and online retail. The supermarket/hypermarket segment is expected to hold a major share of the global market. Supermarkets are one-stop shops for groceries and household essentials, making them a convenient place for consumers to pick up lollipops alongside their regular shopping. Supermarkets typically stock a wide variety of lollipop brands, flavors, and sizes catering to diverse consumer preferences.

The online retail segment is expected to grow significantly in the forecast period. Online shopping offers consumers the convenience of purchasing lollipops from the comfort of their homes without needing to visit a physical store. This is particularly appealing to busy individuals or those in areas with limited access to a wide variety of candy options.

The convenience stores segment is expected to grow moderately in the forecast period. Convenience stores are becoming increasingly popular, especially among busy professionals and families. This growth is driven by factors such as urbanization, increasing disposable income, and changing lifestyles.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Asia Pacific is expected to account for the most significant proportion of the global lollipop market. In many Asian countries, candy consumption is not just a childhood treat but also a social activity and a part of festivals and celebrations. This cultural significance fuels a steady demand for lollipops and other confections. Classic fruit flavors such as mango, strawberry, and orange dominate lollipop preferences in Asia. Manufacturers cater to these preferences with a wide variety of fruity lollipop options.

North America is anticipated to expand with a significant growth rate owing to the rising disposable incomes. Consumers are more likely to indulge in treats such as lollipops, which are generally affordable.

Sustainability concerns are growing, and North American manufacturers might explore eco-friendly packaging options to meet consumer demands.

Key Players Covered

• Wrigley Company


• Mondelez International


• Chupa Chups


• Lotte Inc.


• YumEarth


• Zollipops


• Kendon Candies


• Grumpe


• Perfetti Van Melle Company


• Mar Inc.


• Candy Sucker Lollipop Assortment


• DUM DUMS.

Key Industry Developments

• In May 2024, Alpenliebe, one of the legacy brands from the house of Perfetti Van Melle, launched a Mango flavor to their delectable Alpenliebe Popfills range of lollipops.


• In April 2021, Mondelez India entered the lollipop sub-segment in the confectionery category by launching Cadbury Dairy Milk Lolly.